Small Business
AMASS Brands Group’s Pizzolato MUSE Non-Alcoholic Spritz Comes to Eataly Nationwide
Italy's leading organic wine producer brings its non-alcoholic spritz line to the premier Italian food and beverage marketplaceSANTA MARIA, Calif., June 29, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced the rollout of Pizzolato MUSE’s non-alcoholic spritz line at Eataly, the internationally renowned Italian food and beverage marketplace.
About this update from Amass Brands Inc.
Italy's leading organic wine producer brings its non-alcoholic spritz line to the premier Italian food and beverage marketplace SANTA MARIA, Calif., June 29, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) ("AMASS" or "the Company"), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced the rollout of Pizzolato MUSE's non-alcoholic spritz line at Eataly, the internationally renowned Italian food and beverage marketplace. Beginning June 2026, three Pizzolato MUSE ready-to-drink (RTD) non-alcoholic spritz SKUs will be available across 12 Eataly locations in the United States, with the Pizzolato 0% RTD Hugo featured on the menu at Eataly's flagship restaurant concept, La Pizza & La Pasta. Pizzolato Spritz is the non-alcoholic extension of Pizzolato, Italy's leading organic wine producer and a key brand within the AMASS portfolio. Eataly's unique, high-end Italian marketplace combines a grocery store, multiple dine-in restaurants, and educational food counters that are strategically located in major metropolitan U.S. areas, including New York City, Boston, Chicago, Dallas, Los Angeles, Silicon Valley, South Florida, and Philadelphia. "Eataly is one of the most influential Italian food and beverage destinations and Pizzolato MUSE belongs on its shelves," said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. "The aperitivo occasion is gaining mainstream momentum, and the shift toward no-alcohol options within that ritual is still in its early stages. Pizzolato is Italian-crafted, premium, and purpose-built for consumers seeking sophisticated alternatives without sacrificing the experience that makes aperitivo culture so compelling." The Eataly rollout builds on Pizzolato MUSE's recent national expansion, including its launch at Whole Foods Market locations across the United States earlier this year. The broader Pizzolato brand brings significant market momentum to that expansion: according to Nielsen retail sales data, Pizzolato holds the #1 position in the U.S. organic sparkling wine category with a 27.63% dollar share, more than double its nearest competitor, and posted the largest share gain among the top five brands in the segment over the past year.¹ The Eataly launch arrives as the aperitivo and spritz occasions are accelerating across the U.S. market. Accordin...