AMASS Transfusion and AMASS Tonic Now Available Through the Company's Direct-to-Consumer Channel at www.amass.com
SANTA MARIA, Calif., July 16, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) ("AMASS" or "the Company"), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced the launch of two limited edition flavors within its AMASS Electrolyte Mixers ready-to-drink ("RTD") line: Tonic and Transfusion. The limited edition launch builds on strong early commercial traction for the AMASS Electrolyte Mixers line. In the first full month following its May 2026 debut, the line generated approximately $36,000 in gross revenue across the Company's direct-to-consumer and wholesale channels, representing approximately $429,000 in annualized gross revenue1, supported by the brand's initial distribution partnership in the Midwest.
AMASS Tonic delivers 82% less sugar than the leading tonic water mixer and AMASS Transfusion has 66% less sugar than its leading competitor. The new, non-alcoholic flavors are formulated with essential electrolytes and real Pacific sea salt. Each serving contains 250mg of sodium, 60mg of potassium, and 20mg of magnesium. Both flavors contain no artificial sweeteners, colors, or flavors, and are Non-GMO, Vegan, and Gluten-Free. The drinks are designed for dual use as a standalone beverage or mixer with alcoholic or non-alcoholic spirits, and are initially available through the Company's direct-to-consumer channel at www.amass.com.
"The most enduring beverage brands are built around occasions, and few occasions are growing faster than the ones these two flavors serve," said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. "North America is the largest tonic market in the world, anchored by cocktail culture and premium mixer demand. The Transfusion has grown from golf's best-kept secret into one of the most talked-about drinks in America, carried by the biggest golf boom in a generation. These are flavors with built-in demand and built-in culture."
"Our consumers have demonstrated for us in the first month the potential of what this line could become, and we are moving accordingly," Lynn continued. "We identify a rising occasion, formulate for it, and put product in consumers' hands within a season. That agility is exactly how we intend to keep building AMASS Electrolyte Mixers."
Amass Tonic delivers the crisp, bittersweet profile of a classic tonic water, built for the premium mixer occasion. The Tonic launch enters the largest tonic water market in the world. North America accounted for 39.4% of global tonic water value in 2024, approximately $0.6 billion, driven by cocktail culture and sustained demand for premium mixers.2 The U.S. and Canada tonic water market is projected to grow from $399 million in 2025 to $655 million by 2032, a 7.3% compound annual growth rate.3