Group Unveils DIVENTIUM Private Banking

AFFIN GROUP UNVEILS AFFIN DIVENTIUM PRIVATE BANKING

KUALA LUMPUR - AFFIN Group ("the Group") today launched AFFIN DIVENTIUM Private Banking.

AFFIN DIVENTIUM offers bespoke wealth management solutions and financial advisory for the Ultra- High-Net-Worth Individuals (UHNWI) and their businesses.

AFFIN DIVENTIUM Private Banking is for individuals with investable assets of RM2 million or more. Key Value Propositions of AFFIN DIVENTIUM Private Banking include:

• Personalised Private Banking Client Services: A dedicated Private Wealth Management team offering confidential financial planning and advisory services.
• Solutions for Business Aspirations: Comprehensive corporate advisory services, including mergers and acquisitions support, debt and fundraising assistance, corporate restructuring, and facilitation of cross-border transactions.
• Curated Private Banking Financial Solutions: A wide range of financial products tailored to meet the diverse needs of clients, including preferential rates on various banking services.
• Tailored Investment Portfolio Analysis: Customised investment strategies developed by a dedicated team of experts, ensuring alignment with clients' risk tolerance, financial goals, and investment horizons.
• Engage, Indulge, and Relish: Exclusive access to private events, luxury brand collaborations, and invitation-only seminars, fostering valuable connections among elite clientele.

Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of Affin Bank Berhad,

emphasised the strategic importance of this launch. "AFFIN DIVENTIUM Private Banking represents more than just a new segment; it is a quantum shift in how we approach private banking. We are crafting experiences that resonate with the unique aspirations of our Ultra-High-Net-Worth clients, including their businesses."

The Group has also introduced its Luxurious Asset Financing, which provides access to premium options and enables clients to acquire and manage high-value assets, such as yachts, with ease and flexibility.

AFFIN Group offers a comprehensive suite of financial solutions tailored for individual, enterprise, commercial, and corporate clients. The Group empowers each client to leverage the expertise of various units, ensuring all their wealth management needs are met. This holistic strategy encompasses everything from day-to-day banking and investment management to sophisticated corporate banking services and long-term financial planning.

For more information about AFFIN DIVENTIUM Private Banking, please visit www.AffinAlways.com or contact our dedicated Private Wealth Management team at 03 - 8230 2323.

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About AFFIN Group

Affin Bank Berhad operates as the financial holding entity of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad, Affin Moneybrokers Sdn Bhd. Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad are affiliated companies of Affin Bank Berhad.

AFFIN Group provides an array of financial products and services catering to individual, enterprise, commercial, and corporate clients. The focus market segments are categorised under essential business units such as Community Banking, Enterprise Banking, Corporate Banking, Treasury, and Investment Banking. For more information, please visit www.affingroup.com.