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Adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board

Adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory

Adidas AgMarch 4, 20265
Adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board

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EQS-Ad-hoc: adidas AG / Key word(s): Personnel decisions / Executive Board/Personnel decisions / Supervisory Board adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board 04-March-2026 / 07:03 CET/CEST Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by EQS News - a service of EQS Group . The issuer is solely responsible for the content of this announcement. FOR IMMEDIATE RELEASE Herzogenaurach, March 4, 2026 adidas AG extends Bjørn Gulden’s contract as Chief Executive Officer and initiates transition at the helm of the Supervisory Board The Supervisory Board of adidas AG has extended Bjørn Gulden’s appointment as Chief Executive Officer until December 31, 2030. Bjørn Gulden has been a member of the Executive Board and Chief Executive Officer of adidas AG since January 1, 2023. Moreover, the Supervisory Board of adidas AG has also extended the appointment of Michelle Robertson, responsible for Global Human Resources, People and Culture, until December 31, 2031. In view of the Annual General Meeting on May 7, 2026, the Supervisory Board of adidas AG has furthermore agreed to propose the re-election of Nassef Sawiris to the Supervisory Board for a further three-year term of office. Following the Annual General Meeting, the Supervisory Board intends to elect Nassef Sawiris as Chairman of the Supervisory Board. He is to succeed Thomas Rabe as Chairman, whose term of office will end as planned at the close of the upcoming Annual General Meeting. Besides Nassef Sawiris, the Supervisory Board will also propose to the Annual General Meeting in May 2026 that Ian Gallienne, Chairman of the Board of Directors, Groupe Bruxelles Lambert, be re-elected for a term of three years. As a new member of the Supervisory Board, Mathias Döpfner, Chief Executive Officer of Axel Springer SE, will be proposed for election to the shareholders.   ***   Contacts:   Media Relations [email protected] Tel.: +49 (0) 9132 84-2352 Investor Relations [email protected] Tel.: +49 (0) 9132 84-2920   For more information, please visit adidas-group.com . End of Inside Information 04-March-2026 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. View original content: EQS News Language: English Company: adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany Phone: +49 9132 84 0 Fax: +49 9132 84 2241 Internet: www.adidas-group.com ISIN: DE000A1EWWW0, US00687A1079, US00687P1049 WKN: A1EWWW, A0MNCC , 909676 Indices: DAX Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate BSX EQS News ID: 2285238   End of Announcement EQS News Service 2285238  04-March-2026 CET/CEST

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