Yang Yang
Analyst, Citi
Replay available
Synsam AB (STO: SYNSAM) Q2 2026 earnings conference call, held 2026-08-21. Replay captured from the company's public earnings webcast.

Analyst, Citi
Chief Commercial Officer
Chief Financial Officer
Welcome everyone to Synsang Group's Q&A session as released the interim report for its second quarter 2026 this morning. My name is Frida Leim and I'm head of master relations at Synsang Group and the moderator of this Q&A. I'm joined by our CFO Per Hedbom and our CCO Jimmy Engström in the studio. If you're watching the webcast live, you can submit your question using a question box on the webcast page. We have our analyst from Citi joining us. I would like to welcome and hand over to Yang Yang. Thank you for having me on the call again. You know how I always like to start my question list. My first question is, if you have any comments on the broad consumer sentiment or the purchasing behavior through the course of Q2 and specifically, it would be helpful if you could compare it to what we saw in Q1, please. Yes, if we compare to previous quarter, we see somewhat more positive consumer sentiment across all markets, really. And would you say that this improvement has continued in the early part of Q3? We see a general improvement from Q2 and onwards, yes. Okay, that's helpful. And since we're now, you know, right towards the end of the summer now, but we have had a very warm summer here in Europe. Could you talk about what potential impact we could expect in terms of the sales of sun in the quarters? Yeah, the sunglass season has been, as you say, also relatively warm and hot in Sweden, and we have seen a good development also in that category. Okay. I want to then ask specifically about Denmark. I read in the press release that you called out 390 basis points of contribution to organic growth from changes to the handling of returns. Maybe can you give us a little bit more details around the changes and what kind of positive impact do you expect in the coming quarter...