Gavin O'Dowd
CEO, Hype Group
Replay available
Haypp Group AB (publ) (STO: HAYPP) Q2 2026 earnings conference call, held 2026-08-12. Replay captured from the company's public earnings webcast.

CEO, Hype Group
CFO, Hype Group
Analyst, Pareto Securities
Analyst, Barclays
Analyst, Deutsche Bank
Welcome to Hype Group Q2 2026. For the first part of the conference call, the participants will be in listen-only mode. During the questions and answers session, participants are able to ask questions by dialing pound key 5 on their telephone keypad. Now I will hand the conference over to the speakers, CEO Gavin O'Dowd and CFO Peter Deli. Please go ahead. Good morning and good afternoon, everyone, and welcome to Hype Group's Q2 results. My name is Gavin O'Dowd, and together with our CFO, Peter Deli, we will take you through today's presentation. Starting at slide three, which is the agenda for today, I will take you through an overview of Hype and the Q2 performance highlights, and Peter will take us through the consumer, financial and segment performances before handing back to me for progress on our key strategic priority markets and an outlook. I would like to take you to slide five to remind you of some of the key dynamics around our business. We are an online retailer of risk-reduced products with a strong focus on nicotine patches, which as of today make up over 70% of our volumes. We have multiple storefronts per market, and we operate in five markets in Europe, in the US, and we have also recently launched in Saudi Arabia. Approximately 90% of our revenue comes from product sales, with sales of media and insights to brand owners accounting for just over 10%. While the jurisdictional complexity around the sale of nicotine is often viewed as a hardship, given our expertise and scale, we view it as a barrier to entry. We are targeting to approximately double our 2024 revenue by 2028 and increase our 2024 EBIT by 3 to 4x. Moving to slide six, the scale of market growth potential in our existing geographic footprint is determined by the US and the UK. While the UK...