Justin Hales
CEO and Founder
Replay available
Camplify Holdings Limited (ASX: CHL) Q4 2025 earnings conference call, held 2025-08-27. Replay captured from the company's public earnings webcast.

CEO and Founder
CFO
Analyst
Analyst
Watch the replay and follow the connected company analysis, news, and investor updates for Camplify Holdings Ltd..
WEBVTT 00:00:00.031 -- 00:00:03.394 Good morning everyone and welcome to the Camplify Holdings 00:00:03.394 -- 00:00:08.358 FY25 results call. I'd like to pay our respects to the traditional owners and elders 00:00:08.358 -- 00:00:13.862 past and present. Camplify Holdings is a proud Newcastle original company 00:00:13.862 -- 00:00:16.584 built on the lands of the Awabakal people. 00:00:16.584 -- 00:00:19.086 I'm Justin Hales, CEO and founder of Camplify. 00:00:19.086 -- 00:00:23.068 Joining me today is Brett Edwards, our CFO. 00:00:23.354 -- 00:00:29.157 FY25 was a truly pivotal year for Camplify Holdings, marking a decisive strategic refocus 00:00:29.157 -- 00:00:33.378 to ensure future sustainable profitability. 00:00:33.378 -- 00:00:37.440 After facing challenges in the first half, we implemented a clear strategic focus on 00:00:37.440 -- 00:00:42.683 marketing spend efficiency, automation for reduced employee costs, and greater control 00:00:42.683 -- 00:00:46.864 over our insurance products. This has led to a significant improvement in the second 00:00:46.864 -- 00:00:52.007 half of FY25, demonstrating an enhanced operational efficiency and stabilised 00:00:52.007 -- 00:00:53.904 cost base. 00:00:53.904 -- 00:00:58.228 Our achievements in the second half are clear indicators of our strategic effectiveness. 00:00:58.228 -- 00:01:03.693 We have dramatically improved our marketing efficiency, reducing our spend from 27% 00:01:03.693 -- 00:01:08.517 of revenue in H1 to a highly efficient 9% in H2. 00:01:08.517 -- 00:01:12.660 We have also optimised our operational structure and reduced our employee costs, which 00:01:12.660 -- 00:01:16.582 decreased from 42% of revenue in H1 to 35%. 00:01:17.604 -- 00:01:22.608 in H2, a result of automation and centralised roles, w...