Camplify Holdings Limited (CHL) Q4 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

Good morning everyone and welcome to the Camplify Holdings FY25 results call. I'd like to pay our respects to the traditional owners and elders past and present. Camplify Holdings is a proud Newcastle original company built on the lands of the Awabakal people. I'm Justin Hales, CEO and founder of Camplify. Joining me today is Brett Edwards, our CFO. FY25 was a truly pivotal year for Camplify Holdings, marking a decisive strategic refocus to ensure future sustainable profitability. After facing challenges in the first half, we implemented a clear strategic focus on marketing spend efficiency, automation for reduced employee costs, and greater control over our insurance products. This has led to a significant improvement in the second half of FY25, demonstrating an enhanced operational efficiency and stabilised cost base. Our achievements in the second half are clear indicators of our strategic effectiveness. We have dramatically improved our marketing efficiency, reducing our spend from 27% of revenue in H1 to a highly efficient 9% in H2. We have also optimised our operational structure and reduced our employee costs, which decreased from 42% of revenue in H1 to 35%. in H2, a result of automation and centralised roles, with further reductions to be realised in 26. Furthermore, we successfully rolled out our new insurance mutual program, MyWay Mutual, in Australia and New Zealand. This program has already shown significant cost savings in the first two months and is poised to be a material improvement in gross profit margin for FY26 for member-related revenue. In the German market, we've seen a more predictable performance in market revenue during the second half of the year, with an uplift in take rate following rectified migration issues. These efforts include a grou...