Adtraction Group AB (ADTR) Q1 2025 Earnings Call

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WEBVTT 00:00:00.031 -- 00:00:04.719 Hello and welcome to the presentation of Attraction first quarter results. 00:00:04.719 -- 00:00:10.188 If you have any questions, please post them online and you'll get some answers 00:00:10.188 -- 00:00:12.672 after the presentation. 00:00:12.672 -- 00:00:16.298 So let us jump straight into the first quarter. 00:00:16.298 -- 00:00:20.095 The big story here is that e-commerce looks better. 00:00:20.095 -- 00:00:22.920 We're showing growth that is supported 00:00:22.920 -- 00:00:27.488 by ad records growth, but we're also seeing organic growth. 00:00:27.488 -- 00:00:32.336 The finance market has been challenging. We've seen negative growth rates throughout 00:00:32.336 -- 00:00:35.361 the quarter. Attraction remains profitable. 00:00:35.361 -- 00:00:40.349 This is a big focus of ours. We need to deliver profits every single month. 00:00:40.349 -- 00:00:45.730 That's how we run the company. We're also delivering very strong cash flows. 00:00:45.730 -- 00:00:50.919 We've done a number of things to try to improve the cash flow throughout 00:00:50.919 -- 00:00:52.721 the year. 00:00:52.721 -- 00:00:57.970 The ad record migration has been finalized from an organizational 00:00:57.970 -- 00:01:03.198 point of view. Everyone from ad record knows what they're doing, what their goals 00:01:03.198 -- 00:01:08.763 are, and we're very happy with that process. 00:01:08.763 -- 00:01:13.787 Klara Lån was divested March 31st last year, and of course 00:01:13.787 -- 00:01:18.892 that still impacts our growth rates. So we see an impact on the growth rates for Q1 00:01:18.892 -- 00:01:24.156 because of Klara Lån. Our focus is to get back to growth. 00:01:24.156 -- 00:01:28.700 This is the number one goal for our entire company this year. 00:01:28.700...