Adtraction Group AB (ADTR) Q1 2025 Earnings Call

Investor webinar replay

Replay transcript excerpt

Hello and welcome to the presentation of Attraction first quarter results. If you have any questions, please post them online and you'll get some answers after the presentation. So let us jump straight into the first quarter. The big story here is that e-commerce looks better. We're showing growth that is supported by ad records growth, but we're also seeing organic growth. The finance market has been challenging. We've seen negative growth rates throughout the quarter. Attraction remains profitable. This is a big focus of ours. We need to deliver profits every single month. That's how we run the company. We're also delivering very strong cash flows. We've done a number of things to try to improve the cash flow throughout the year. The ad record migration has been finalized from an organizational point of view. Everyone from ad record knows what they're doing, what their goals are, and we're very happy with that process. Klara Lån was divested March 31st last year, and of course that still impacts our growth rates. So we see an impact on the growth rates for Q1 because of Klara Lån. Our focus is to get back to growth. This is the number one goal for our entire company this year. And speaking of growth, we said in the last quarterly report that we expected to return to growth in the second quarter. The reason we said this was because we saw a positive trend with good performance in e-commerce, stable performance in finance and actually positive growth rates in March. Then something happened in April. We saw a drop in performance for our finance campaigns and we are no longer comfortable guiding towards growth in the second quarter. I will say that the second half of April looks a little bit better than the first half of April. And I think that this development may be ...