Creatd Inc. · OTC:CRTD
Creatd — Investor Presentation (November 2020)
20 slides from Creatd's investor presentation, Nov 16, 2020
Slide 1: Creatd Company Overview Q4 2020
Creatd A creator - first technology company © 2020 Creatd, Inc. Proprietary Information. All rights reserved. Vocal Ventures Company Overview Q4 2020 Nasdaq: CRTD
Slide 2: Safe Harbor
Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “Company”), including, without limitation, the Company’s future earnings, partnerships and technology solutions, may constitute forward - looking statements for the purposes of the safe harbor provision
Slide 3: Creatd at a glance
2016 Jerrick, Creatd’s predecessor company, is listed on the OTCQB as JMDA 2020 Creatd begins trading on Nasdaq as CRTD 30 Employees as of October 1, 2020 1 Digital ecosystem for creators, audiences, and brands Our mission is to empower and support creators, brands, and entrepreneurs through our tec
Slide 4: The Vocal Platform
With Vocal's 34 genre - specific owned and operated communities, monetization opportunities, and best - in - class tools, creators of all shapes and sizes — from bloggers to podcasters, and more — can find a receptive audience and get rewarded. 810K Freemium Vocal Creators 7,500 Paying Vocal+ Subscr
Slide 5: Click to watch the Vocal product video
Click to watch the Vocal product video
Slide 6: Creatd's ecosystem
A udien c e s B r ands C r e a to r s Creatd's flagship technology platform, Vocal , is powered by three key stakeholders. Content creators can get discovered and monetize their content by connecting to their ideal audiences , and partnering with the brands that want to reach those audiences. Creatd
Slide 7: Total addressable market: all creators
Total addressable market: all creators ~31M Bl o gge r s ~27M Musicians ~100M Photographers ~500k P o dcas t e r s ~130M Videographers ~3M I n fl uen c e r s Sources: Fast Company, Social Book, Flickr, Statista
Slide 8: How Creatd generates revenue
How Creatd generates revenue Acquisition Strategy Creatd will continue to make strategic acquisitions such as Seller’s Choice . Primary targets are businesses that are accretive and seamlessly integrate into Creatd’s existing revenue lines . Visit Creatd Platform Subscriptions Vocal+ is a subscripti
Slide 9: Platform Subscriptions
Platform Subscriptions Vocal+ offers a strong value proposition for new creators, as well as the 810,000 Vocal Freemium users currently on the platform, to upgrade and access premium features regularly introduced to the Vocal platform. 7,500 Paying Vocal+ Subscribers 1 $180 SAC (Subscriber Acquisiti
Slide 10: Vocal+ Subscription Growth
2,000 4,000 6,000 8,000 $250 $500 $750 $1,000 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 to date $170 $180 $350 $500 $800 $1,000 600 Subscribers 250 Subscribers 1,100 Subscribers 2,300 Subscribers 4,600 Subscribers Vocal+ Premium Growth Vocal+ Subscription Growth + SAC (Subscriber Acquisition Cost)
Slide 11: Marketing Partnerships
Marketing Partnerships Creatd’s internal content studio, Vocal for Brands, pairs leading brands with authentic Vocal creators to produce marketing campaigns that are non - interruptive, engaging, and direct - response driven. Value per campaign ranges from $50K - $150K, depending on duration and cli
Slide 12: Vocal for Brands Revenue Growth
$45,000 $90,000 $135,000 $180,000 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 $50,964 $49,450 $56,000 $93,728 $165,500 Branded Content Growth Vocal for Brands Revenue Growth 76% inc r ea s e QOQ
Slide 13: Managed Services
13 Managed Services Seller’s Choice, a recent acquisition, is Creatd’s in - house marketing agency for DTC (direct - to - consumer) and e - commerce clients. Its status as an Amazon Solution Provider, and suite of offerings complementary to ours, made it an ideal acquisition candidate. Creatd’s busi
Slide 14: Managed Services Growth
Managed Services Growth Seller’s Choice Revenues + Revenue Per Employee $60,000 $120,000 $180,000 $240,000 $17,500 $35,000 $52,500 $70,000 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 $61,216 $63,369 $38,450 $27,799 $6,620 $79,439 $222,395 $192,251 $190,106 $183,648
Slide 15: Acquisition Strategy
C r e a t d Creator platforms (Podcast & blogging) Online marketplaces (Influencer & services) Undervalued DTC assets (Brands & agencies) Distressed media publications (Legacy & online) Acquisition Strategy Creatd’s hybrid finance and design culture is key to its acquisition strategy. Targeted compa
Slide 16: The Creatd Cycle
Brands provide creator produced, non - interruptive brand content Creators pay for Vocal+ subscriptions / platform fees Vocal provides best - in - class tools, moderated communities, and monetization opportunities Audiences give creators feedback & support via tips / pledges Vocal provides brands wi
Slide 17: Key Growth Drivers
Key Growth Drivers Unique product offering with significant benefits throughout the creative ecosystem: creators, audiences, and brands. 1 Advanced platform that is simple to use, and accommodates all types of rich - media content, without the associated burden of hosting costs. 2 Powerful multi - p
Slide 18: Board of Directors
Board of Directors Title Bio Jeremy Frommer Founder, CEO & Director 20+ year Wall Street veteran; portfolio manager and leadership at institutions including Kidder Peabody, Bankers Trust, and RBC. Founded fintech company NextGen Trading, acquired by Carlin. Mark Standish Chairman of the Board Decade
Slide 19: Creatd Resource Links
Creatd Resource Links Creatd Creatd Website Creatd Stock Quote Creatd SEC Filings Creatd Press Releases Creatd Email Alerts Contact Us Vocal Vocal Website Vocal Product Demo Video CEO's Vocal Articles President’s Vocal Articles COO’s Vocal Articles Vocal Product Updates How Creators Earn on Vocal Vo
Slide 20: Creatd Company Overview Q4 2020
Creatd A creator - first technology company © 2020 Creatd, Inc. Proprietary Information. All rights reserved. Vocal Ventures Company Overview Q4 2020 Nasdaq: CRTD