Slide 1: 3M creators share, grow and earn on Vocal
Third Place in Re wind Playlist Cha Reads llenge $842.34 140,390 Reads 3M creators share, grow and Sponsored by N ational Geograp hic earn on Vocal b e ll a To r re s D avilla Isa Maya subscr ibed 1 day ago to you for $2 2 hours ago .99 a r in g t h is sto r y !! Thank you for sh © 2024 Vocal, Inc.
Slide 2: Our Mission: To inspire and empower creators through the art of storytelling
Justin Smith 2 hours ago Fiction • 3 min read Kiss Me When the Skies Turn Orange If you only had an hour to live before... Confessions • 3 min read T CD urner 1 month ago Using Silence and Empathy to Find Strength On Breaking Up With Perfectionism Wander • 9 min read Ojo 9 days ago Was I a Model in
Slide 3: Traction Snapshot
Traction Snapshot We’ve been championing creators since 2017 3m $5.3m 159% creators on Vocal earned by Vocal creators CAGR (compound annual growth rate) 245b 200+ 1,500 words read on Vocal completed creator Challenges stories submitted daily © 2024 Vocal, Inc. All rights reserved. 3
Slide 4: The creator economy is rapidly growing, set to surpass $500b by 2030
Market Opportunity The creator economy is rapidly growing, set to surpass $500b by 2030 $528.39 $431.36 $352.13 $287.45 $234.65 $191.55 $156.37 $127.65 2023 2024 2025 2026 2027 2028 2029 2030 © 2024 Vocal, Inc. All rights reserved. Sources: GlobalNewswire, Coherent Market Insights 4
Slide 5: Millions of emerging creators struggle to grow their audience and monetize their content
Problem Millions of emerging creators struggle to grow their audience and monetize their content
Slide 6: Vocal is a community publishing platform where anyone can share stories, grow and earn
Solution Vocal is a community 11:11 publishing platform where Li rary anyone can share stories, b grow their audience, and Creators (12) See all earn money Maya Cook Thoma Maria Laine Alphie Scott Story Feed See all Photography • 5 min read Travel Photography Essentials to Shoot Like a Pro Secrets f
Slide 7: Vocal makes it easy for anyone to share their stories and ideas
For me, I have two real passions in life. Past-times, if you Create will. Things that I wouldn't cease doing if I had all of the money in the world, and things that I would arguably do Publish Vocal makes it more of, if I had all of the money in the world. I'm a photographer by profession, so people
Slide 8: Grow their audience through community & social interactions
Isabella Torres has published a new story Fall Vibes 12 hours ago Share This Week Hu Lee liked your story Little Things 11:11 Grow their audience 1 day ago Comments (6) Hu Lee replied to your comment on The Ultimate Autumn Playlist For Nerds through community & 1 day ago I love this. Thanks for shar
Slide 9: While providing multiple ways to earn
Earn Your Wallet While providing multiple ways 80 to earn 60 Jan 9, 2024 Views: 48 40 Reads: 40 Reads: Earn every time story is read 20 Tips: One-off micro-transacations 0 Jan 01 Jan 05 Jan 09 Jan 13 Jan 17 Jan 21 Jan 25 Jan 29 Subscriptions: Monthly fan subscriptions Bonuses: Earn bonuses for miles
Slide 10: You know subreddits... Meet Vocal Communities
Communities 11:11 You know subreddits... Communities Meet Vocal Communities All Arts Business Education Entertainment All (48) Over 153,000 stories and 56,000 creators to discover. TQIA+ community, culture, and identity. Evocative poetry from creative poets. Imaginative stories from creative writers
Slide 11: Challenges: 200+ Challenges, 500k submissions, $2m paid out
After the Parade Write a poem reflecting on the world and your Upbeat place in it. Share an upbeat pla $5,000 Grand Prize $2,500 Grand Priz 1 day left Holy Grail 23 days left Challenges Walk us through your must-have beauty and skincare products. Moleskine 200+ Challenges Sponsored by $1,000 Grand P
Slide 12: 159% CAGR freemium user growth since launching
Creator Traction 159% CAGR freemium user growth since launching 3.1M 1.5M 1.2M 809.1K 526.2K 361.6K 133.9K 2018 2019 2020 2021 2022 2023 2024 Paid Media Organic Growth © 2024 Vocal, Inc. All rights reserved. 12
Slide 13: Scaling operations with Vocal Harmony A.I.
Harmony™ AI Scaling operations with Vocal Harmony™ A.I. OpenAI Moderation API Community Guidelines Human Review OpenAI Custom GPT-3.5 Hate Speech Story Submitted Vocal Harmony™ Score Triage Approve Story Spam Reject Story NSFW Images Clarifai API © 2024 Vocal, Inc. All rights reserved. 13
Slide 14: Ready-to-scale revenue streams with proven success
Revenues 2023 FY Revenues Breakdown Ready-to-scale revenue streams with $802k proven success m Vocal+ Subscriptions $2 Creators pay a premium for enhanced features, increased $44K visibility, and potentially higher earnings on the Vocal platform. Vocal for Brands Brands pay to collaborate with creat
Slide 15: Revenues: Vocal+ Freemium to Premium Subscriptions
Revenues: Vocal+ Freemium to Premium Subscriptions Free Vocal+ $0 $49 -59% Free forever first year, $99 billed annually after or $9.99 / month Get access to: Everything in free, plus: Publish stories into communities Access to Vocal+ Exclusive Challenges Bookmark your favorite stories Accept paid su
Slide 16: Platform Fees
Platform Fees New 11:11 11:11 Platform Fees Vocal charges a platform processing Subscribe to Isabella fee on all transactions: Paid Subscription ($2.99/month) Gain access to my Exclusive Stories Isabella Torres Davila Subscriptions: 10% fee Unlock commenting on Exclusive Stories Joined in 2020 · 223
Slide 17: Licensing for Geo-Communities
Global Licensing In-Development Licensing for Geo-Communities Expand Vocal into new markets with AI-powered localization, ensuring seamless adaptation to local regulations and cultural nuances for efficient, region-specific launches. © 2024 Vocal, Inc. All rights reserved. 17
Slide 18: Vocal for Brands unites influencer, content, and performance marketing
Vocal for Brands Influencer Vocal for Brands unites influencer, content, and performance marketing powered by our first- Content Performance party data © 2024 Vocal, Inc. All rights reserved. 18
Slide 19: Vocal for Brands: Influencer, Content, Performance
Vocal for Brands Influencer Content Performance Clients are matched with ideal creators from a diverse Data-driven marketing strategies with authentic content Data-driven campaigns are executed using Vocal’s first- network across platforms like Vocal, Instagram, and optimized social assets are devel
Slide 20: Driving LTV:CAC for Ollie through storytelling
Brand Case Study Driving LTV:CAC Awareness Consideration Purchase for Ollie through storytelling 40M+ Impressions 11M+ Unique People Reached 30%+ Decrease in CPA 50+ UGC Stories Published 17% CTR to Ollie’s Website 4M+ Ad Unit Engagements © 2024 Vocal, Inc. All rights reserved. 20
Slide 21: Vocal is at an inflection point and we're raising to accelerate growth
Growth Capital Vocal is at an inflection point and we’re raising to accelerate growth 4.8x $40 7 avg. days to upgrade from Vocal+ CAC (customer acquisition cost) freemium to Vocal+ <2% 70% 24-month ROAS with 20% annual churn monthly Vocal+ churn organic traffic © 2024 Vocal, Inc. All rights reserved
Slide 22: Challenges are a powerful engine for Vocal+ subscriber growth
Growth Engine Challenges are a powerful engine for Vocal+ subscriber growth Notify Current Users Retain Vocal+ subscribers User Participation Upgrade freemium creators Creates content Challenge Created Upgrade to Vocal+ to enter Challenge Challenge Ends based on first-party data $49 year one - $99 r
Slide 23: Growth drivers for accelerating Vocal's expansion
Growth Drivers Growth drivers for accelerating Vocal’s expansion Challenges and Technology and AI Expanding Vocal Scaling Creator Paid Media Integrations for Brands Sales Subscriptions Scaling up the Vocal for Expanding creator-paid Drive growth in Vocal+ Continuous improvements to Brands initiative
Slide 24: For inquiries, please contact investors@vocal.media
Contact For inquiries, please contact investors@vocal.media © 2024 Vocal, Inc. All rights reserved. 24