Slide 1: Unlocking Potential in the Creator Economy Q1 2024 Investor Presentation
Unlocking Potential in the Creator Economy Q1 2024 Investor Presentation Creatd, Inc. ($CRTD)
Slide 2: Safe Harbor
Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “Company”), including, without limitation, the Company’s future earnings, partnerships and technology solutions, may constitute forward - looking statements for the purposes of the safe harbor provision
Slide 3: Index
07 Technology 25 Advertising 34 Media / Ecommerce 47 Information / Data 04 Company Overview 51 Growth Strategy Index
Slide 4: $CRTD Highlights
Creatd is a publicly traded holding company focused on driving growth and innovation in the creator economy 10,000+ shareholders; a remarkably large number 670K shares issued; a remarkably tight public float 1.5B authorized shares & path to a national exchange $80M invested in proprietary platform &
Slide 5: TAMI Portfolio Breakdown
Empowering creators with cutting - edge platforms and tools that redefine content creation and engagement. Technology Transforming advertising by connecting brands with creators for authentic and impactful campaigns powered by Vocal's first - party data. Advertising Merging media, intellectual prope
Slide 6: Portfolio Breakdown
Creatd, Inc. Publicly - traded portfolio Portfolio Breakdown Technology Advertising Media / Ecommerce Information / Data Vocal 100% Ownership Vocal for Brands 100% Ownership OG Collection 90% Ownership Creatd Studios 100% Ownership Orbit Exited WHE Agency Exited Creatd Ventures Exited Seller's Choic
Slide 7: Technology
Technology V o c a l , Creatd's flagship technology platform, streamlines content creation, audience growth and monetization for creators. 7 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 8: 2M Creators Share, Grow and Earn on Vocal
2M Creators Share, Grow and Earn on V o c a l 8 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 9: Vocal Overview Video
Watch Vocal Video (01:18) By clicking the link above, you will be redirected to Vimeo. Please return to the presentation after watching the video. Vocal Overview Video 9 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 10: Why Creators Use Vocal
Create Share Earn Vocal’s best - in - class storytelling tools make it easy for creators of all kinds to produce beautiful, engaging, rich - media content. Creators share stories on Vocal’s communities to build their audience, get discovered, and connect with like - minded people. Creators can earn
Slide 11: Why Readers Use Vocal
Discover Engage Support Find curated stories across genres in Vocal's communities, tailored to diverse interests. Interact with content via likes, comments, and shares, deepening connections with creators. Boost favorite creators with Tips and access exclusive content by subscribing to Vocal+. Why R
Slide 12: Vocal TAM
Vocal TAM Bloggers 12 © 2024 Creatd, Inc. Confidential and Proprietary. Musicians Video Creators Photographers Podcasters Influencers
Slide 13: Vocal's Value Propositions for Creators
Vocal's Value Propositions for Creators Content Creation Best - in - class content creation experience for creators of all types 13 © 2024 Creatd, Inc. Confidential and Proprietary. Apps Vocal's iOS / Android reader app boosts distribution and UX Communities Vocal's owned and operated Communities at
Slide 14: How Creators Monetize on Vocal
How Creators Monetize on Vocal Tips Audiences can send one - off micro - transaction tips to creators Pledges Audiences can subscribe to creators to access exclusive content Bonuses Creators receive Bonuses from Vocal for community engagement Challenges Creators can participate in Challenges for cas
Slide 15: Creators have earned over $5M on Vocal since 2021
Creators have earned over $5M on Vocal since 2021 Ally North $10,129 Vinny Panepinto $20,044 Parron Edwards $15,028 M. Fritz Wunderli $11,131 Braison Cyrus $10,055 Morgana Miller $10,514 nifer Ashley $13,842 Cheryl E Preston $11,716 Jessica Conaway $12,693 Chelsea Catherine $10,469 Dane BH $8,224 Cu
Slide 16: Vocal's Freemium to Premium Model
Freemium Free Vocal+ $99 /year or $9.99/mo Access to Vocal+ Exclusive Challenges Receive monthly pledges from your readers Earn $6 per 1,000 reads 2.9% platform processing fee $20 minimum withdrawal balance Quick edit published stories Vocal+ Badge Publish stories Support creators Subscribe to creat
Slide 17: Vocal's Revenue Streams
Vocal+ Subscriptions Creators pay a premium for enhanced features, increased visibility, and potentially higher earnings on the Vocal platform. Vocal for Brands Brands pay to collaborate with creators on Vocal for sponsored content, leveraging the platform's network and first - party data. Platform
Slide 18: Harnessing AI and ML for Scale
Quality Control Language analysis is used to flag low - quality articles with low readability, while high quality content is identified and championed. Content Curation Vocal uses machine learning to suggest content to users based on their previous reading history, likes, and other first - party use
Slide 19: Vocal Freemium Growth
2017 2018 2019 2020 2021 2022 2023* 133.9K 361.6K 526.2K 809.1K 1.2M 1.5M 2.1M $3 $11 $19 $21 $27 $31 $34 Since launching, Vocal has grown on average 87% yearly. In 2022, Vocal strategically ceased paid advertising, doubling down on organic growth strategies. This shift not only preserved its growth
Slide 20: Vocal's Engagement Features
2017 2018 2019 2020 2021 2022 2023* Community Engagement Vocal's metrics for published stories, likes, and comments have seen a notable increase, enhancing community engagement and retention. This growth in interactive metrics underlines the platform's success in fostering a vibrant, engaged communi
Slide 21: Vocal+ SAC (Subscriber Acquisition Cost)
Vocal+ SAC (Subscriber Acquisition Cost) Vocal has reduced Vocal+ subscriber acquisition costs by 75%, from $180 to $45. By focusing on annual subscriptions, Vocal has achieved a positive ROAS (Return on Ad Spend) and is creating compounding revenues based on the LTV (Life Time Value) of its subscri
Slide 22: Vocal's Flywheels
Creators Brands Audiences Vocal Readers give creators feedback & support via tips / subscriptions Creators of all shapes and sizes provide engaging content for readers Creators pay for Vocal+ subscriptions / platform fees Vocal provides creator tools, moderated communities, and monetization opportun
Slide 23: Vocal's Comp Valuations
Valuation Gross Revenues Valuation Multiple of Gross Revenues $585M $9M* 65x $4B $50M** 80x $600M $54M** 11x $600M (Acquired) $40M** 15x $38.5 - $72M $3 - $7M*** 10x *GAAP Adjusted Revenues **Non - GAAP Adjusted Revenues ***2024 Pro Forma Revenues Vocal's Comp Valuations 23 © 2024 Creatd, Inc. Confi
Slide 24: Vocal's Non-GAAP Adjusted Pro Forma Valuation
Estimated Value Range $5M - $10M $7.5M - $15M $6M - $12M $10M - $15M $10M - $20M High Estimated Value $5 / user $100 / user $800 / user $15M $20M Low Estimated Value $2.50 / user $50 / user $400 / user $10M $10M Amount 2M 150K 15K N/A N/A Freemium Users Active Creators Vocal+ Subscriptions IP / Whit
Slide 25: Advertising
Advertising T r an s f o rmi n g digital advertising by connecting brands with creatives for authentic and impactful campaigns, powered by V o c a l' s first - party data. 25 © 2024 Creatd, Inc. Confidential and Proprietary.
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Slide 27: Vocal for Brands Overview
Vocal for Brands unifies influencer, content, and performance marketing by leveraging Vocal's first - party audience data. Vocal for Brands Overview 27 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 28: Vocal for Brands Offering
Influencer Content Performance Vocal for Brands utilizes Vocal's data and creator network to match clients with ideal, on - brand creators from our extensive, diverse influencer network across platforms like Instagram, YouTube, TikTok, and others. Vocal for Brands develops data - driven marketing st
Slide 29: Vocal for Brands Funnel
Vocal for Brands consolidates the marketing funnel, enabling brands to achieve lower customer acquisition costs. Vocal for Brands Funnel Awareness Consideration Purchase 29 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 30: Creator-led ad funnel
Optimized ad creatives are served from whitelisted creator accounts powered by Vocal's first - party audience data, providing authentic social proof and awareness, resulting in higher CTRs. 30 © 2024 Creatd, Inc. Confidential and Proprietary. Consumers are driven to the creator's story on Vocal that
Slide 31: Vocal for Brands Value Propositions
Audience Engagement Branded content is more engaging, offering value and fostering audience connection. Trust and Credibility Showcasing expertise through branded content builds brand trust and loyalty. Shareability Branded content is more likely to be shared, increasing reach and visibility. Improv
Slide 32: Vocal for Brands Metrics
10% 70% 20% Campaign Breakdown Revenue Per Quarter Paid Media Vocal Fee Creator Fee $200K Vocal for Brands Metrics 32 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 33: Vocal for Brands Previous Clients
Vocal for Brands Previous Clients 33 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 34: Media / Ecommerce
Media / Ecommerce Merging intellectual property, media and e - commerce platforms to engage and enrich the global creative community. 34 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 35: VE Tye
2 25/60 a VE Tye GORGEOUS JCCIONE STORY
Slide 36: OG Archive Overview
The OG Collection is a curated archive of Bob Guccione's and General Media's works, featuring an array of historic photography, video and publication IP, highlighting their influence in media and art. From Guccione's Archives to Today's Digital Canvas OG Archive Overview About Bob Guccione Bob Gucci
Slide 37: OG Archive Inventory
OG Archive Inventory 150,000+ Published & unpublished images in original format 25,000+ Original drawings, sketches, cartoons & artwork 5,000+ Mastheads, magazines, stories, unpublished scripts, etc. 3,500+ Hours of original footage in VHS, Super 8 & DVD formats 37 © 2024 Creatd, Inc. Confidential a
Slide 38: OG Collection history timeline
1965 Bob Guccione launches Penthouse in the UK, establishing his publishing empire. 1969 Penthouse expands to the US, becoming a major Playboy competitor. 1973 Launch of Viva, an adult magazine for women, diversifying Guccione's portfolio. 1980 Introduction of Omni magazine, blending science and spe
Slide 39: OG Magazine IP
OG Magazine IP A men's magazine known for its urban lifestyle content and provocative pictorials. 39 © 2024 Creatd, Inc. Confidential and Proprietary. A magazine that explores scientific discoveries and speculative fiction, offering futuristic insights and imaginative stories. A magazine for women,
Slide 40: OG Transmedia / IP
OG Transmedia / IP Vice Magazine Mind's Eye: The Art of OMNI Filthy Gorgeous Documentary No One's Pet Autobiography Screenplay Adaptation Advancing "No One's Pet" from book to film, engaging with distributors and streamers. Book Series Creating new titles inspired by "No One's Pet," in talks with pu
Slide 41: OG Ecommerce Revenue Streams
OG Ecommerce Revenue Streams Prints OG generates revenue by selling high - quality prints of its archived images to collectors and photography enthusiasts. 41 © 2024 Creatd, Inc. Confidential and Proprietary. Merch / Clothing OG capitalizes on branded merchandise and exclusive clothing collaboration
Slide 42: OG AI Archiving
OG AI Archiving Quality Enhancement Deploying AI algorithms to improve the resolution and clarity of scanned images and texts, correcting imperfections and aging effects. Text Digitization Utilizing OCR (Optical Character Recognition) and NLP (Natural Language Processing) for accurate PDF text archi
Slide 43: OG AI Archiving Example
OG AI Archiving Example Lynn Partington Flower Clothing Labels Flower 97% Sky 43 © 2024 Creatd, Inc. Confidential and Proprietary. 95% People in Nature 92% Flash Photography 89% Long Hair 88%
Slide 44: OG Valuation
$ 7 . 5 M - $10M Archival Valuation Archival valuations conducted by: • Giles Moon (Antique Roadshow) • Parker Fischel (Bob Dylan Archive) • Jenifer Monger (RPI Institute Archivist) • Martha Ball (Smithsonian Museum) • Borghi Fine Art Gallery $15M - $25M IP Valuation Intellectual Property includes:
Slide 45: OG Comps
OG Comps Year Acquired 2022 2019 2018 Valuation $20M $30M $10M Bob Dylan Archive Johnson Publishing Archival Media Sale Hugh Hefner Estate Sale * N/A $22.5M OG Collection, Inc. Symbol Market Cap PLBY Group Inc. Nasdaq: PLBY $90M RCI Hospitality Holdings Inc Nasdaq: RICK $590M Getty Images Holdings I
Slide 46: Archival Framework: Acquiring and Transforming Legacy Media Libraries
Archival Framework Acquiring and Transforming Legacy Media Libraries Our AI - driven archiving strategy extends beyond the OG Collection, focusing on acquiring distressed media libraries to revitalize and integrate their assets. By applying AI technology, we efficiently repurpose and safeguard cultu
Slide 47: Information / Data
Information / Data Leveraging first - party data to drive insights, foster innovation, and tailor experiences in the digital content landscape. 47 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 48: Vocal White Label Example: Sports Community Platforms
Vocal White Label Example Customizable Sports Community Platforms Vocal's technology provides a white - label platform designed for sports teams to enhance fan engagement, integrating customized tools with data collection capabilities. This approach enables personalized interactions by understanding
Slide 49: Vocal White Label Example: Charity Community Platforms
Vocal White Label Example Tailored Charity Community Platforms "Give" harnesses Vocal's adaptable platform to create white - labeled, community - centric software for charitable organizations. This customization offers unique communication and engagement tools tailored for nonprofits, enabling them
Slide 50: Vocal Global Licensing for Geo Communities
Vocal Global Licensing for Geo Communities 50 © 2024 Creatd, Inc. Confidential and Proprietary. Vocal Global extends its innovative platform through licensing agreements to individual countries or geographic regions, like Latin America and Asia, enabling localized content creation, sharing, and comm
Slide 51: Growth Strategy
Creatd's growth strategy centers around selling equity in its subsidiaries and strategic investments for expansion. Growth Strategy 51 © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 52: Divesting Subsidiaries
Divesting Subsidaries Current Ownership 100% Future Ownership 35% Valuation $38.5 - $72M Cash In $25 - $46.8M Vocal, Inc. Current Ownership 90% Future Ownership 49% Valuation $22.5 - $35M Cash In $9.2 - $14.3M OG Collection, Inc. Current Ownership 100% 52 © 2024 Creatd, Inc. Confidential and Proprie
Slide 53: Creatd's Acquisition Targets
Creatd's Acquisition Targets Creatd, Inc. Publicly - traded portfolio Technology Advertising Media / Ecommerce Information / Data Monetization Platforms Content Creation Tools Community Engagement Tools Branded Content Studios Influencer Marketing Platforms Performance Marketing Firms Transmedia Ven
Slide 54: Creatd's Founding Partners
Creatd's Founding Partners Jeremy Frommer Chief Executive Officer, Chairman and Founder Jeremy Frommer is an entrepreneur and executive with a broad experience across finance, entertainment, and digital media. In finance, he led innovative projects at top firms like Kidder Peabody, RBC, and Bank of
Slide 55: Contact
For inquiries, please contact ir@creatd.com Contact 55 © 2024 Creatd, Inc. Confidential and Proprietary.