Creatd Inc. · OTC:CRTD
Creatd — Non-Deal Roadshow (February 2024)
26 slides from Creatd's roadshow presentation, Feb 12, 2024
Slide 1: Invest in Creatd ($CRTD)
Invest in Creatd ($CRTD*) Undervalued publicly traded tech and media portfolio. OG Collection General Media assets and archive: Penthouse, OMNI, and Viva IP Creatd Studios Creatd's incubation division focused on early - stage ventures Vocal Where 2M creators share, grow, and earn Creatd's Subsidiari
Slide 2: Safe Harbor
Safe Harbor © 2024 Creatd, Inc. Confidential and Proprietary. Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “Company”), including, without limitation, the Company’s future earnings, partnerships and technology solutions, may constitute forward - lo
Slide 3: Creatd, Inc. Investment Highlights
Creatd, Inc. Investment Highlights 5 Founding team together 10+ years with a combined 60+ years of experience 6 Growth strategy via accretive technology and platform acquisitions 3 1 $80M invested in proprietary platform & technology 2 1.5B authorized shares & path to a national exchange 570K shares
Slide 4: Creatd's Undervalued Portfolio
Vocal Current Ownership: 100% Future Ownership*: 20% OG Collection Current Ownership: 90% Future Ownership*: 49% Creatd Studios Current Ownership: 100% Future Ownership*: 49% Creatd's Undervalued Portfolio Creatd Publicly traded portfolio with 1.5B authorized shares $CRTD $50M Valuation $22.5M Valua
Slide 5: 2M Creators Share, Grow and Earn on Vocal
2M Creators Share, Grow and Earn on Vocal Vocal is an all - in - one social platform where anyone can share their stories, build an audience, and be rewarded. Watch Video View Presentation © 2024 Creatd, Inc. Confidential and Proprietary.
Slide 6: 87% YoY Vocal Userbase Growth
87% Y o Y Vocal Userbase Growth From 2017 to 2022, Vocal expanded through paid media marketing. In 2022, we shifted to organic growth and now attract 1,500+ new creators daily, free of advertising expenses. We've developed and introduced value - added features to encourage creators to upgrade to Voc
Slide 7: Reducing Costs, Compounding Revenues Through Data
Reducing Costs, Compounding Revenues Through Data Vocal+ SAC (Subscriber Acquisition Cost) 2020 2021 2022 2023* $45 $80 $120 $180 We have cut subscriber acquisition costs by adding features that drive user upgrades, and by using our first - party data for targeted marketing. This has enabled us to a
Slide 8: Vocal for Brands Partnerships
Vocal for Brands Partnerships Vocal for Brands aligns with companies for influencer, content, and performance marketing, applying the same data - driven approach we use for user acquisition. This method optimizes campaigns and minimizes Customer Acquisition Costs (CAC), ensuring efficient, high - im
Slide 9: Enhanced AI Efficiencies and Data-Driven Insights
Enhanced AI Efficiencies and Data - Driven Insights Strategic Marketing Initiatives • Enhanced Paid Media Campaigns: Focused on boosting Vocal+ subscriptions through targeted advertising and digital outreach. • Brand Partnerships & Collaborations: Leveraging relationships with key brands to expand m
Slide 10: Platform Proforma Valuation
Platform Proforma Valuation © 2024 Creatd, Inc. Confidential and Proprietary. 10 Estimated Value Range High Estimated Value Low Estimated Value Amount $5M - $10M $5 / user $2.50 / user 2M Freemium Users $7.5M - $15M $100 / user $50 / user 150K Active Creators $6M - $12M $800 / user $400 / user 15K V
Slide 11: Vocal's Intrinsic Value: Market Analysis
Vocal's Intrinsic Value: Market Analysis According to a comparative analysis, Vocal's platform is valued between $38 million and $72 million. As a crucial component of Creatd's extensive portfolio, Vocal contributes significantly to the network effect, enriching the portfolio's varied ecosystem. Val
Slide 12: Vocal Proforma Balance Sheet and Cashflow
2025 2024 Consolidated Balance Sheet $150M $50M SaaS Platforms * $10M $5M Cash $160M $55M Total Assets $3.5M $1.5M Total Liabilities $156.5M $53.5M Net Equity 12 FY 2024 FY 2025 Total Revenues ** $10M $20M Total Expenses ** $(5.5M) $(10M) Op Cash Flow $4.5M $10M Vocal Proforma Balance Sheet Vocal Pr
Slide 13: From Guccione's Archives to Today's Digital Canvas
150,000+ Published & unpublished images in original format 25,000+ Original drawings, sketches, cartoons & artwork 3,500+ Hours of original footage in VHS, Super 8 film, and DVD formats 5,000+ Mastheads, magazines, stories, unpublished scripts, etc. 1,000+ Records from archives of General Media, Inc
Slide 14: Transmedia IP / Storytelling
Vice Magazine Takeover © 2024 Creatd, Inc. Confidential and Proprietary. The Mind's Eye Art Book No One's Pet Autobiography Filthy Gorgeous Documentry Our transmedia projects reveal hidden histories and stories from our collection through films, books, and media collaborations. Key partnerships with
Slide 15: Valuation Breakdown: Archival Assets and Intellectual Property
Valuation Breakdown: Archival Assets and Intellectual Property 15 Archival valuations conducted by: • Giles Moon (Antique Roadshow) • Parker Fischel (Bob Dylan Archive) • Jenifer Monger (RPI Institute Archivist) • Martha Ball (Smithsonian Museum) • Borghi Fine Art Gallery + $ 7 . 5 M - $10M Archival
Slide 16: Strategic Value: The OG Collection's Market Position
Strategic Value: The OG Collection's Market Position According to comparative analysis, OG Collection, Inc. is strategically positioned with valuations reflecting its impact in private sales and public stock comps. 16 Year Acquired Valuation 2022 $20M Bob Dylan Archive 2019 $30M Johnson Publishing A
Slide 17: OG Collection Proforma Balance Sheet and Cashflow
2025 2024 Consolidated Balance Sheet $10M $7.5M Archive Valuation * $25M $15M IP Valuation $35M $22.5M Total Assets ** $1.5M $500K Total Liabilities $33.5M $22M Net Equity 17 OG Collection Proforma Balance Sheet OG Collection Proforma Cashflow FY 2025 FY 2024 $10M $3M Total Revenues *** $(3.2M) $(1.
Slide 18: Creatd Studios Empowering Early-Stage Ventures and Creators
Creatd Studios Empowering Early - Stage Ventures and Creators Creatd Studios accelerates early - stage ventures by harnessing Vocal's creator network, often leading to elevating the creator's profile. This unique approach offers startups comprehensive support in content marketing, storytelling, and
Slide 19: Strategically positioned for rapid expansion
Creatd is strategically positioned for rapid expansion utilizing its t e c hn o l og y , data, and 1 . 5 Billion publicly traded authorized shares for accretive acquisitions. © 2024 Creatd, Inc. Confidential and Proprietary. 19
Slide 20: Founding Partners
Founding Partners 20 Jeremy Frommer Chief Executive Officer, Chairman and Founder Jeremy Frommer is an entrepreneur and executive with a broad experience across finance, entertainment, and digital media. In finance, he led innovative projects at top firms like Kidder Peabody, RBC, and Bank of Americ
Slide 21: Creatd, Inc.'s Comps
Creatd, I n c . ' s Comps As a portfolio holding company, Creatd's mission is to maintain a diversified portfolio of growth - driven assets in technology, advertising, data, and media (TAMI). With a focus on investing in innovative entities with high growth potential, Creatd aims to create value and
Slide 22: Temporary Value Dislocation Due to Market Conditions
2020 2021 2022 2023 $50M $100M $200M $5M Listed on Nasdaq Creatd, Inc. ($VOCL) Market Cap Temporary Value Dislocation Due to Market Conditions & Balance Sheet Optimization Creatd is temporarily impacted by market conditions and balance sheet adjustments. This is a brief phase in our broader strategy
Slide 23: Investment Options: Private or Public
Investment Options: Private or Public Creatd's unique management team has built three distinct subsidiaries under one public holding company. This structure enables direct investments in both the public company and / or each subsidiary independently. By transitioning from a majority to a minority po
Slide 24: Creatd's Expansion and Growth Plan
Creatd's Expansion and Growth Plan Key Objectives: • Applying to the NYSE or Nasdaq for uplisting. • Continue to strengthen balance sheet. • Raising new capital to meet exchange uplisting requirements. 24 Balance Sheet Improvements & Uplisting Capital Infusion Key Objectives: © 2024 Creatd, Inc. Con
Slide 25: Creatd Proforma Balance Sheet and Cashflow
2025 2024 Consolidated Balance Sheet $30M $15M Vocal, Inc. (20% Ownership) $16M $11M OG Collection, Inc. (49% Ownership) $114M $34M TBD Acquisitions $160M $60M Total Assets $4.5M $3.7M Total Liabilities $155.5M $56.3M Net Equity 25 FY 2025 FY 2024 $2.4M $1.2M Total Revenues ** $(1.65M) $(1.1M) Total
Slide 26: Contact: ir@creatd.com
F o r questions and inquiries, please contact us: ir@creatd.com © 2024 Creatd, Inc. Confidential and Proprietary.