Slide 1: Filing cover letter to BSE and NSE
}gorientbell tiles OBL:HO:SEC:00: New Delhi : 27.10.2020 BSE Limited National Stock Exchange of India Ltd. Corporate Relation Department Exchange Plaza, 1st Floor, New Trading Ring Plot No. C/1, G Block, Rotunga BuildingPhiroze Jeejeebhoy Towers Bandra-Kurla Complex, Dalal Street, Bandra (E) Mumbai
Slide 2: Investor Presentation Q2/6M FY21
—jorientbell Investor Presentation Q2/6M — FY21
Slide 3: Cautionary Statement
Cautionary Statement This presentation may contain certain forward-looking statements relating to Orient Bell Ltd. and its future business, development and economic performance. These statements include descriptions regarding the intent, belief or current expectations of the Company, its subsidiarie
Slide 4: Contents
Contents Business Environment — Q2FY21 Nn) OBL’s Key Highlights — Q2FY21 Ww!) Tiles Revenue — Volumes, Prices & Mix of Products Bi Abridged Income Statement and EBITDA Bridge um, Debt - development on; Abridged Balance Sheet Marketing Initiatives arin People & Social Connect OBL Network and Faciliti
Slide 5: Business Environment — Q2FY21
@ Business Environment — Q2FY21 = Phased improvement in demand post lifting of the lockdown — smaller towns picked up faster than the metros = Project activities regained traction as well =" Exports continue to do well — impact of Anti Dumping Duties imposed by Gulf Co-operation Council (GCC) so far
Slide 6: OBL's Key Financial Highlights — Q2FY21
OBL's Key Financial Highlights — Q2FY21 Volumes en Revenue Ty Ao eaY . aT Sy AROS eet al EBITDA ah ies y-o-y Net Debt* reduced substantially — almost close to Zero as at 30-Sept-20 Note : *Net Debt = Debt — Cash & Cash Equivalents 5 gorientbell
Slide 7: OBL's Other Key Highlights — Q2FY21
OBL’s Other Key Highlights — Q2FY21 = SaleSale from from HVP products a % — investments restored during Marketing | Q2FY21 — 1.3% of topline (~2.6X of QIFY21 = No. of OBTB’s added — 25 (total no. of active spend) OBTB’s as on 30-Sep-20 = 188) First ever Digital launch of New Products : Strong focus
Slide 8: Tiles Revenue — Volumes, Prices & Mix of Products
Tiles Revenue — Volumes, Prices & Mix of Products Tiles Revenue : Rs. Crs. Trading + JV WS Own Manufacturing Tiles Volume : Lakh m2 28%) -28% 54 Q2FY20 Q2y21 6MFY20 6MFY21 : Q2FY20 Q2FY21 6MFY20 6MFY21 ASP —- Rs. per m2 Vitrified Mix” — Trading + JV — Own Manufacturing — Blended : Ceramic W) Vitrifi
Slide 9: Abridged Income Statement & EBITDA Bridge - Standalone
@ Abridged Income Statement & EBIDTA Bridge - Standalone Rs. Lakhs Revenue from Operations 6.2% -26.9%5 Topline Growth +6% y-o-y led by Other Income -3 7.0% -56. 6% renewed focus on NPD, Displays and Operating Expenses 3.8% -25.4%% Channel Engagements. EBITDA 39.1% “37.9% EBITDA Margin%o 7.9% -5.0%
Slide 10: Debt - Development
6 Debt - Development ) Short Term Debt [J Long Term Related Party Debt {) Long Term External Debt Rs. Crores Net Debt (net off cash and cash equivalents) as at 30-Sept-20 ~ Rs. 3 Crores Debt 31-03-2019 Repayments Debt 31-03-2020 Repayments Debt 30-09-2020 FY20 1THFY21 # Significant improvement in De
Slide 11: Abridged Balance Sheet - Standalone
Abridged Balance Sheet - Standalone Rs. Crores uity Share Other u Net Worth Borrowi Trade P-. Other Liabilities Liability for Lease Assets Leverage reduced further during 6MFY21 — Net Debt ~ Rs. 3 crores Plant and ui Lease Assets Investments Inventories Trade Receivables Cash & Cash uivalents Others
Slide 12: NPD Update: 300+ SKUs launched online
NPD Update : 300+ SKUs launched online YouTube + Zoom sessions /yorientbell ties Sparkle Wall Tiles | Glossy & Gemfree Tiles | Orientbell... 896 views * 1 month ago Unlock Growth Orientbell Tiles || NPD Launch August 2020 || Ke 2:27 . Elevation Wall Tiles | Outdoor NPD Launch — Unlock Growth Germ-fr
Slide 13: NPD Update: Multiple Channels to engage CPs
NPD Update : Multiple Channels to engage CPs Catalogues 1. High Depth Punch ~ 4mm 1. New Designs & Colors 1. Highest Gloss Ever * Real Stone / Wood Look * Slate / Wood / Stylised : . . . * HD-P Elevation 2. New Colors 2. Wide Grooves 2. Geometric Design https://www.orientbell.com/media/p - Aqua - Ea
Slide 14: Specifiers: Building Engagement at multiple touch points
@ Specifiers : Building Engagement at multiple touch points a www.orientbell.com 05 Oct, 2020 THANKING THOSE WHO MAKE IDEAS BLOOM Color Blocking in Interior Architecture THANK THE ARCHITECTS YOU KNOW BY TAGGING THEM Know What is Color Blocking in Interior Architecture and how AND GETA CHANCE TO WIN
Slide 15: People & Social Connect at OBL during H1FY21 (1)
People & Social Connect at OBL during H1FY21 (1) be Social Welfare Initiatives hi by OBL do ii ===: ——== DONOTSHARE PERSONALITEMS = - CLEAN HANDS ==> AVOID TOUCHING SAVELIVES 7 EYES, NOSE & MOUTH Quarantine Contest en porientbell
Slide 16: People & Social Connect at OBL during H1FY21 (2)
People & Social Connect at OBL during H1FY21 (2) Do’s & Don'ts: Covid Safety Joy of giving week Reward Recognition Social Welfare Initiatives by OBL $e 2 i , iulesus apeen fare Resear siferesT a | RTE. Rls ota ln, as om. a BA 10088 Virtual Townhall 15
Slide 17: OBL Network and Facilities
©) OBL Network and Facilities e “hs ett Pas) . a “1 Pakistan © aD ' ee oe ot" *. e . fet * gut >» a eS2. % cag a M * 8 ¥ 8 8 nel . e e* e 2? Bsns os of'* :2 a e * Channel Partners : . e e alerts epangisdestie a a,20 * g ” India og * Fee 4 tig iS ene ps. :Fe : bint “s of z‘ =. o“A 7) Sete Myanmar Fra
Slide 18: Orient Bell Limited — Investor Relations Contact
Orient Bell Limited — Investor Relations Contact Himanshu Jindal Chief Financial Officer Email: himanshu.jindal@orientbell.com Tel: +91-11-4711-9100 (B) Address: lris House, 16 Business Centre, Nangal Raya, New Delhi 110046, India Website: www.orientbell.com Boos
Slide 19: Thank you
Thank you (aorientbell 18