Slide 1: Creatd, Inc. Q3 2021 Investor Presentation
C r e a t d , I n c . Q 3 2 0 2 1 I n v e s t o r P r e s e n t a t i o n © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 1
Slide 2: Safe Harbor
S a f e H a r b o r © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 2 Statements in this presentation concerning the future expectations and plans of Creatd, Inc. (the “ Company ” ), including, without limitation, the Company ’ s future earnings, partnerships and technology sol
Slide 3: Creatd is a holding company focused on economic opportunities for creators
C r e a t d , I n c . i s a h o l d i n g c o m p a n y f o c u s e d o n p r o v i d i n g e c o n o m i c o pp o r t u n i t i e s f o r c r e a t o r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 3
Slide 4: Company history and milestones
• J e rr i c k , C r e a t d ' s p r e d e c e s s or c o m p a n y , i s bor n , r e c r u i t i n g t a l e n t f r o m d e s i g n , t e c h , a n d fi n a n c e i n d us t r i e s • G u cc i o n e a s s e t l i b r a r y ( O G C o ll e c t i o n ) a c q u i r e d i n a dd i t i o n t o o t h e r
Slide 5: Four pillars and revenue streams
• • H o u s e s p r opr i e t a r y t e c hn o l o g y , content creation framework, and d i g i t a l c o mm u n i t i e s . Includes: V o c a l V o c a l C o mm u n i t i e s Revenue: S u b s c r i p t i o n s , p l a t f or m p r o c e ss i n g f ee s , a n d t e c hn o l o g y l i c e n s i n g
Slide 6: Pillars work together to create multiple flywheel effects
C r e a t d ' s p i ll a r s w o r k t o g e t h e r t o c r e a t e m u l t i p l e fl y w h ee l e ff e c t s a n d g r o w t h d r i v e r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 6
Slide 7: How Labs, Partners, Ventures and Studios interact
C r e a t d L a b s C r e a t d P a r t n e r s C r e a t d V e n t u r e s C r e a t d S t u d i o s Labs provides technology, platform, fi rst - p a r t y d a t a , a n d d i s t r i b u t i o n f o r P a r t n e r s © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 7 P a r t n
Slide 8: Labs is building the home base for creators
C r e a t d L a b s i s b u i l d i n g t h e h o m e b a s e f o r c r e a t o r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 8
Slide 9: Vocal
V o c a l Vocal is an all - in - one platform where creators can s h a r e t h e i r s t o r i e s , b u i l d a n a u d i e n c e , a n d e a r n m o n e y . C r e a t o r s o f a ll t y p e s c a ll V o c a l t h e i r h o m e , f r o m b l o gg e r s t o p o d c a s t e r s , m ak e r s , m u s i
Slide 10: Create, Share, Earn
C r e a t e Vocal ’ s best - in - class storytelling tools make i t e a s y f or c r e a t or s o f a ll k i n d s t o p r o d u c e beautiful, engaging rich - media content. S h a r e Creators share stories on Vocal ’ s communities to b u i l d t h e i r a u d i e n c e , g e t d i s c o v e r e d
Slide 11: Why creators choose Vocal
W h y 1 M + Creators C h oo s e V o c a l Vocal ’ s unique combination of creator tools, built - in a u d i e n c e s , a n d e a r n i n g o pp o r t u n i t i e s m e a n s t h a t o u r c r e a t o r s a r e s e t u p f o r m a x i m a l s u cc e ss f r o m the get go. B u i l t - i n , t o p i c
Slide 12: Creators of all shapes and sizes use Vocal
C r e a t o r s o f a ll s h a p e s a n d s i z e s u s e V o c a l Authors Graphic Designers Poets W riters Illustrators Fashion Bloggers V ideographer Developers Musicians Fitness Instructors Chefs Painters Dancers Scrapbooker Screenwriters Mixologists Photographers C a nn a b i s E n t h u s i a
Slide 13: How Vocal rewards creators
H o w V o c a l Rewards Creators Creators earn each time their story is viewed calculated via Vocal's proprietary algorithm. Creators earn directly from their audience through m o n t h l y s u b s c r i p t i o n s a n d o n e - o ff m i c r o - transacations. R e a d s S u b s c r i b e ( F o r m a
Slide 14: Communities for every creator
C o mm u n i t i e s f o r E v e r y C r e a t o r Vocal's niche communities enhance reader navigation, creator's discoverability, and helps audiences fi nd more o f t h e s t o r i e s t h a t w i ll r e s o n a t e m o s t . S a f e , n o n - t o x i c c o mm u n i t y e n v i o r m e n t Human - l
Slide 15: How Labs generates revenue
H o w C r e a t d L a b s G e n e r a t e s R e v e n u e V o c a l + m e m b e r s p a y a m o n t h l y o r a nn u a l f ee t o g a i n a cc e ss t o e x c l u s i v e , v a l u e - a dd e d o pp o r t u n i t i e s t h a t e nh a n c e t h e i r e a r n i n g s a n d reach. M e m b e r s h i p F
Slide 16: Fueling accelerated top-line MRR growth
Fueling Accelerated Top - Line M RR G r o w t h M o n t h l y r e c u rr i n g r e v e n u e s ( M RR ) c o n t i n u e t o a cc e l e r a t e . C o r e t o C r e a t d L a b s ' g r o w t h a n d p r i o p e t a r y t e c hn o l o gy i s t h e a pp l i c a t i o n o f t h e p l a t f o r m ' s fi r
Slide 17: Creator acquisition growth levers
C r e a t o r A c q u i s i t i o n G r o w t h L e v e r s f o r 2 0 2 1 a n d B e y o n d 1 N u r t u r e V o c a l ' s O r g a n i c G r o w t h N e t w or k e ff e c t s , c o m b i n e d w i t h o u r p r o d u ct d e v e l op me n t r o a d m a p , w i l l c o n t i n u a ll y increase the valu
Slide 18: Partners fosters relationships between brands and creators
C r e a t d P a r t n e r s f o s t e r s r e l a t i o n s h i p s b e t w ee n b r a n d s a n d c r e a t o r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 18
Slide 19: People don't trust ads
P e o p l e D o n ’ t T r u s t A d s The traditional advertising model is built on interruption. The more money you spend, the more people you annoy. That's why nearly half of Internet users have an a d b l o c k e r i n s t a ll e d . 77% o f a ll c o n s u m e r s d o n o t t r us t a d s ¹ 84% o
Slide 20: People trust people
P e o p l e T r u s t People C r e a t d P a r t n e r s i s c h a n g i n g t h e w a y a d v e r t i s i n g w o r k s b y c r e a t i n g a n e w k i n d o f i n t e r a c t i o n b e tw ee n b r a n d s a n d p e o p l e . T e n s o f m i ll i o n s o f p e o p l e l oo k t o V o c a l a s a s o
Slide 21: Partners services and offerings
C r e a t d P a r t n e r s S e r v i c e s + O ff e r i n g s Services: • B r a n d e d c o n t e n t c a m p a i g n s , a u t h o r e d b y r e a l V o c a l c r e a t o r s • S p o n s o r e d V o c a l C h a ll e n g e s • S p o n s o r e d C o mm u n i t i e s C o n t e n t M a r k e t i n g b
Slide 22: Vocal for Brands
V o c a l f o r Brands A ll b r a n d s h av e a s t o r y t o t e ll , a n d o u r c r e a t o r c o mm u n i t y h e l p s t h e m t e ll i t . V o c a l f o r B r a n d s , C r e a t d Partners' internal content marketing studio, specializes i n p a i r i n g l e a d i n g b r a n d s w i t h a u
Slide 23: Working with some of the best brands
W o r k i n g w i t h S o m e o f t h e B e s t B r a n d s We have carved out a sweet spot at the intersection of authenticity and purpose - driven storytelling. While our brand partners vary in niche and product offering – from DTC companies to digital platforms to creator - oriented consumer bran
Slide 24: Branded content, sponsored challenges and communities
B r a n d e d C o n t e n t V o c a l f or B r a n d s c o nn e c t s V o c a l c r e a t or s with brands to produce non - interruptive, authentic content that drives conversions. S p o n s o r e d C h a ll e n g e s Participating in Challenges enables a brand to crowdsource stories from Vocal crea
Slide 25: WHE Agency
W H E A g e n c y T r a c y W i ll i s f o u n d e d t h e W H E A g e n c y w i t h t h e g o a l o f supporting top creators and in fl uencers, by connecting t h e m w i t h l e a d i n g f a m i l y a n d l i fe s t y l e b r a n d s a n d g l ob a l a u d i e n c e s . T o d a y , W H E r e p r e
Slide 26: How WHE integrates into Creatd's pillars
H o w W H E I n t e g r a t e s I n t o C r e a t d ' s P i ll a r s W H E h a s a d ee p b e n c h o f c r e a t o r t a l e n t , a n a u d i e n c e totaling over 55MM+, and relationships with some of t h e w o r l d ' s l e a d i n g b r a n d s . T h a t v a l u e r i pp l e s a c r o ss e a c
Slide 27: Seller's Choice
S e ll e r ' s C h o i c e S e ll e r ’ s C h o i c e i s t h e p e r f o r m a n c e m a r k e t i n g e n g i n e o f Creatd Partners, and specializes in driving transformational growth for DTC e - commerce brands. Our approach combines data - driven decision making and holistic evaluation to opti
Slide 28: M&A lead magnet: Wobble Wedge case study
M & A Le a d Magnet Seller's Choice provides Creatd Ventures with unique v i s i b i l i t y i n t o e m e r g i n g a n d s c a l a b l e e - c o mm e r c e b r a n d s t o p a r t n e r w i t h a n d i n v e s t i n . W o bb l e W e d g e C a s e S t u d y ¹ Wobble Wedge engages Seller's Choice fo
Slide 29: Revenue from Partners is accelerating
R e v e n u e f r o m C r e a t d P a r t n e r s I s A cc e l e r a t i n g A s V o c a l ' s c o n t e n t a n d c r e a t o r u n i v e r s e e x p a n d s , t h e v a l u e p r o p o s i t i o n o f b r a n d s t o r y t e ll i n g t h r o u g h V o c a l rises along with it. That increased pric
Slide 30: Partners growth levers
C r e a t d P a r t n e r s G r o w t h L e v e r s f o r 2 0 2 1 a n d B e y o n d 1 P r o d u ct E nh a n c e m e n t s F o s t e r d ee p e r b r a n d / c r e a t o r r e l a t i o n s h i p s . A s V o c al c o n t i n u es t o e x p a n d i t s r e a c h , s o d o es b r a n d i n t e r e s t
Slide 31: Ventures invests in creators and helps them evolve into entrepreneurs
C r e a t d V e n t u r e s i n v e s t s i n c r e a t o r s a n d h e l p s t h e m e v o l v e i n t o e n t r e p r e n e u r s . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 31
Slide 32: Camp
C a m p C a m p , p r e v i o u s l y P l a n t C a m p , c r e a t e s h e a l t h y upgrades of classic kid - friendly foods, combining the delicious fl avors kids love and the hidden veggies a n d n u t r i e n t s t h a t p a r e n t s w a n t . Se r v i c e s C r e a t d p r o v i d e s : • Desi
Slide 33: Untamed Photographer
Untamed P h o t o g r a p h e r Untamed Photographer is an online art marketplace that couples limited - edition, hand - selected wildlife p h o t o g r a p h y , w i t h t h e c o m p e ll i n g s t o r i e s b e h i n d e a c h shot. Untamed Photographer has cultivated a network of international e
Slide 34: Wobble Wedge
W o bb l e W e d g e O r i g i n a ll y a C r e a t d P a r t n e r s c l i e n t , W obb l e W e d g e h a s d i s r u p t e d t h e h o m e i m p r o v e m e n t c a t e g o r y w i t h i t s m u l t i - p a t e n t e d p r o d u c t : a n i nn o v a t i v e s y s t e m o f t a p e r e d s h i m s
Slide 35: Dune Glow Remedy
D u n e G l o w Remedy Brought to market in 2021, Dune Glow Remedy is a b e v e r a g e b r a n d f o c u s e d o n p r o mo t i n g w e ll n e ss a n d b e a u t y f r o m w i t h i n . E a c h b e v e r a g e i n i t s product line is meticulously crafted with functional ingredients that nourish s
Slide 36: Opportunistic Acquisitions
O pp o r t u n i s t i c Acquisitions C r e a t d ’ s e x t e n s i v e b r a n d a n d f o u n d e r n e tw o r k c r e a t e s a p o s i t i v e l y - s e l e c t e d p oo l o f p o t e n t i a l t a r g e t s f o r opportunistic e - commerce ventures. The ideal candidate i s o n e t h a t s h a r
Slide 37: Studios elevates creators' stories to TV, film, books, podcasts and video
C r e a t d S t u d i o s e l e v a t e s c r e a t o r s ’ s t o r i e s t o T V , fi l m , b oo k s , p o d c a s t s , v i d e o , a n d m o r e . © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 37
Slide 38: Transmedia Assets
T r a n s m e d i a Assets W i t h m i ll i o n s o f c o m p e ll i n g s t o r i e s i n i t s m i d s t , C r e a t d surfaces the very best of them through community and c r e a t o r d a t a i n s i g h t s . Creatd Studios helps creators tell their existing stories i n n e w w a y s , p a r t
Slide 39: OG Gallery
O G G a ll e r y Acquired by Creatd's founders, the OG Collection i s a n e x t e n s i v e l i b r a r y o f o r i g i n a l a r tw o r k a n d i m a g e r y f r o m t h e a r c h i v e s o f s o m e o f t h e m o s t i c o n i c m a g a z i n e s o f t h e 2 0 t h c e n t u r y . O G G a ll e r y
Slide 40: Investor Highlights
M&A opportunities surfaced through a network of positive selection I n v e s t o r H i g h l i g h t s Unique feedback loop between creators and Vocal drives business expansion Four distinct pillars, that share common operations and a creator - fi rst mandate Proprietary technology built to support a
Slide 41: Contact
C o n t a c t C r e a t d © 2021 Creatd, Inc. All Rights Reserved. Proprietary & Con fi dential. 41 For investor relation questions, please contact us: ir@creatd.com