Slide 1: Q2 2026
Q2 2026 14 August 2026 GROUP
Slide 2: Agenda
AGENDA Highlights Strategic update Q2 2026 financials Outlook
Slide 3: Double-digit growth and margin expansion
Double-digit growth and margin expansion ▪ Revenue up 13% in constant currency, and adjusted EBIT margin nearly doubled to 6.5% (3.4%) ▪ Growth was broad-based, built on a stronger commercial foundation: ▪ A wider, more inspiring assortment (+55% SS26 styles) ▪ Strengthened customer experience based
Slide 4: Agenda
AGENDA Highlights Strategic update Q2 2026 financials Outlook
Slide 5: The women are back
The women are back - Increased women’s customer activity supports growth in all categories ▪ In Q2 2026, the number of customers shopping Quarterly growth in active customers buying women’s fashion on Boozt.com increased 20%, Women’s fashion on Boozt.com continuing the positive trend from the most 2
Slide 6: Better and broader assortment remains a driver of growth
Better and broader assortment remains a driver of growth - Growth momentum changed since launching SS26 Number of spring/summer styles launched on ▪ Momentum maintained throughout Q2 2026 Boozt.com ~150,000 supported by broader and more inspirational assortment +55% ~100,000 ▪ Around 55% more styles
Slide 7: Capturing the growth momentum
Capturing the growth momentum Inventory development (SEKm) ▪ Inventory is now higher than last year – the planned increase is on track after a lower level 3,513 throughout most of H1 3,151 2,970 2,790 2,674 2,573 ▪ Strong inflow of the autumn/winter collection and 2,421 2,405 further ramp-up ongoing
Slide 8: AI in the customer journey - a deeper look
AI in the customer journey - a deeper look - More model images and smarter shopping combine to deliver a better customer journey AI model imagery AI shopping assistant AI-generated model images that inspire and lift conversion. Helps customers find products faster - live in all markets since June. L
Slide 9: Using AI-created images to scale marketing during the World Cup
Using AI-created images to scale marketing during the World Cup - AI styles outfits and generates the campaign images in each team’s colours, using only existing Boozt stock 9
Slide 10: Significant increase in customers shopping from more than one category
Significant increase in customers shopping from more than one category - Double-digit growth in all customer groups buying more than one category Active customers shopping from 1 to 6 different product categories on Boozt.com 1,600,000 1,400,000 6% Q2 2026 (LTM) Q2 2025 (LTM) 1,200,000 Active custom
Slide 11: Agenda
AGENDA Highlights Strategic update Q2 2026 financials Outlook
Slide 12: Broad-based growth acceleration across markets and categories
Broad-based growth acceleration across markets and categories ▪ Boozt.com revenue up 15% in constant currency; Revenue development Q2 2026 Q2 2025 % % (CER)* Booztlet grew 3% Segments ▪ All categories grew, led by double-digit growth in Boozt.com 1,650 1,428 16% 15% Men, Sport, Home and Kids Booztle
Slide 13: Driving gross margin
Driving gross margin - Repositioning of Boozt.com and Booztlet.com supporting higher GM ▪ Gross margin rose to 40.1% in Q2 2026 (39.1%) Gross margin development ▪ Boozt.com positioned more as the premium site with a wider, more inspirational assortment 40.1% ▪ Fewer mark-downs and reduced promotiona
Slide 14: Significant profitability improvement driven by gross margin and marketing efficiency
Significant profitability improvement driven by gross margin and marketing efficiency Share of net revenue, % Q2 2026 Q2 2025 change ▪ Gross margin improved 1.0pp to 40.1%, driven by Gross margin 40.1% 39.1% +1.0pp planned reduction in promotional activity on Boozt.com Adjusted fulfilment cost ratio
Slide 15: Continued solid inventory turnover reflecting high stock quality
Continued solid inventory turnover reflecting high stock quality Quarterly inventory turnover ▪ Clean stock position entering 2026 following a focus on inventory clearance and improvement in 2025 ▪ Inventory size was reduced for H1 2026, delivering 0.46 revenue growth with materially lower stock lev
Slide 16: Free cash flow reflecting working capital seasonality and one-off effects
Free cash flow reflecting working capital seasonality and one-off effects - LTM free cash flow of SEK 607 million Free cash flow Q2 2026 vs Q2 2025 57 186 -49 -6 SEKm -128 39 -20 -1 FCF Q2 2025 Net profit Adjustments Paid tax Δ NWC CAPEX Other FCF Q2 2026 16
Slide 17: Continued solid return to shareholders – buyback programme expanded
Continued solid return to shareholders – buyback programme expanded - Shares for an amount of SEK 400 million to be repurchased in 2026 Cash generative Committed to returning excess cash to shareholders (cash returned through share buyback - SEKm) ▪ LTM free cash flow of SEK 607 million 452 ~ 400* R
Slide 18: Agenda
AGENDA Highlights Strategic update Q2 2026 financials Outlook
Slide 19: Outlook 2026
Outlook 2026 - Confirming outlook upgraded on 29 June 2026 following strong Q2 trading ▪ Revenue growth guidance raised to 7-11% in constant currency (from 3-8%) Outlook 2026 Updated Previous ▪ Currency expected to have a ~0.5pp negative impact on revenue growth Revenue growth 7-11% 3-8% (Constant c
Slide 20: Boozt
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Slide 21: Disclaimer
Disclaimer The Company's financial targets set forth above constitute forward-looking information that is subject to considerable uncertainty. The financial targets are based upon a number of assumptions relating to, among others, the development of the Company's industry, business, results of opera