Slide 1: Q1 2026
Q1 2026 24 April 2026 1
Slide 2: Agenda
AGENDA Highlights Strategic update Q1 2026 financials Outlook
Slide 3: Strong start to spring/summer season
Strong start to spring/summer season ▪ Solid start to 2026 with 4% constant currency growth - March the strongest month of the quarter ▪ Around 35% more spring/summer styles on Boozt.com than last year, providing the most inspirational assortment in years ▪ Strong underlying profitability driven by
Slide 4: Agenda
AGENDA Highlights Strategic update Q1 2026 financials Outlook
Slide 5: Significant improvement in performance in March
Significant improvement in performance in March - Momentum has changed since launching SS26 Number of spring/summer styles launched on Boozt.com ▪ Solid change in momentum following the launch of the spring/summer campaign ~135,000 ▪ 35% more styles on offer vs. Q1 2025 +35% ~100,000 ▪ 110 new brand
Slide 6: The women's category is gaining momentum
The women’s category is gaining momentum ▪ In Q1 2026, the number of women shopping on Boozt.com increased 3%, keeping the positive Quarterly growth in active customers buying trend from Q4 Women’s fashion on Boozt.com 4% ▪ Most recent development even stronger, 3% with March accelerating supported
Slide 7: AI supporting the cost structure across operations
AI supporting the cost structure across operations - Examples of structural, recurring gains – all scaling with volume without proportional cost increase. 40% 20% 5-10% Customer inquiries Supply chain Added warehouse solved by AI work removed capacity Automated product AI handles first-line enquirie
Slide 8: AI in the customer journey
AI in the customer journey - Three key focus areas driving conversion, engagement and product coverage Product enrichment Shopping Assistant Product discovery Click-through rate on All products now have AI- +130% higher conversion recommendations up from generated content when engaged 1.5% to 5% • A
Slide 9: The department store strategy is on track
The department store strategy is on track - Continued solid growth in all customer groups buying more than one category Active customers shopping from 1 to 6 different product categories on Boozt.com 1,400,000 -2% 1,200,000 Q1 2026 (LTM) Q1 2025 (LTM) Active customers 1,000,000 8% 800,000 600,000 40
Slide 10: Agenda
AGENDA Highlights Strategic update Q1 2026 financials Outlook
Slide 11: Sweden and Denmark driving growth on Boozt.com
Sweden and Denmark driving growth on Boozt.com ▪ Boozt.com revenue increased 6% in constant Revenue development Q1 2026 Q1 2025 % % (CER)* currency, while Booztlet declined 3% Segments ▪ All categories, but Women, supported Boozt.com 1,353 1,324 2% 6% growth Booztlet.com 309 328 -6% -3% - Of which O
Slide 12: Profitability improvement despite FX headwind (around -1pp)
Profitability improvement despite FX headwind (around -1pp) Share of net revenue, % Q1 2026 Q1 2025 change ▪ Positive underlying gross margin development masked by FX movements and timing of Other Gross margin 36.8% 38.0% -1.1pp revenue Adjusted fulfilment cost ratio -10.6% -10.8% +0.1pp ▪ Adj. EBIT
Slide 13: Improved inventory turnover reflecting high stock quality
Improved inventory turnover reflecting high stock quality Quarterly inventory turnover ▪ Clean stock position entering 2026 following focus of 0.40 inventory clearance and improvement in 2025 ▪ Inventory size reduced, delivering revenue growth with materially lower stock levels ▪ High-quality stock
Slide 14: Free cash flow reflecting working capital seasonality and one-off effects
Free cash flow reflecting working capital seasonality and one-off effects - LTM free cash flow of SEK 754 million Free cash flow Q1 2026 vs Q1 2025 SEKm 16 -619 -49 13 -76 -738 -23 FCF Q1 2025 Net profit Paid tax Δ NWC CAPEX Other FCF Q1 2026 14
Slide 15: New share buyback program initiated today
New share buyback program initiated today Cash generative Committed to returning excess cash to shareholders (cash returned through share buyback - SEKm) ▪ LTM free cash flow of SEK 754 million 452 ~ 300 Returning excess capital to investors ▪ SEK 800 million return target achieved ▪ Shares amountin
Slide 16: Agenda
AGENDA Highlights Strategic update Q1 2026 financials Outlook
Slide 17: Currency headwind easing following SEK depreciation
Currency headwind easing following SEK depreciation Currency development (SEK) ▪ The appreciation of NOK (+6%) and EUR (+1%) 102.0 EUR/SEK DKK/SEK NOK/SEK against SEK since the Q4 2025 report has 100.0 98.0 reduced the expected currency headwind for 96.0 2026 94.0 92.0 ▪ Q1 2026 saw strong headwinds
Slide 18: Outlook 2026
Outlook 2026 - Positive start to spring/summer trading makes high end of revenue guidance more likely ▪ Revenue growth confirmed at 3-8% in constant currency; higher end now considered more likely Outlook 2026 Updated Previous ▪ Growth expected to accelerate with significant inventory ramp-up in H2
Slide 19: Q&A
19 Q&A Boozt GROUP
Slide 20: Disclaimer
Disclaimer The Company's financial targets set forth above constitute forward-looking information that is subject to considerable uncertainty. The financial targets are based upon a number of assumptions relating to, among others, the development of the Company's industry, business, results of opera