Slide 1: Post Earnings Call Presentation cover letter
August 16, 2022 The Manager The Manager The Secretary Corporate Relationship Listing Department The Calcutta Stock Department National Stock Exchange Exchange Limited BSE Limited of India Limited 7, Lyons Range, 1st Floor, New Trading Wing, Exchange Plaza, 5th Floor, Kolkata - 700001 Rotunda Buildin
Slide 2: Q1 FY23 Investors Presentation
Q1 FY23 Investors Presentation Bata India Limited
Slide 3: Disclaimer
DISCLAIMER This presentation may contain statements which reflect Management’s current views and estimates and could be construed as forward- looking statements. The future involves risks and uncertainties that could cause actual results to differ materially from the current views being expressed. P
Slide 4: Agenda
01 Business Overview AGENDA 02 Business Strategy 03 Key Highlights 04 Financial Strategy
Slide 5: Business Overview
BUSINESS OVERVIEW
Slide 6: Bata: India's Most Loved & Trusted Footwear Brand
BATA: INDIA’S MOST LOVED & TRUSTED FOOTWEAR BRAND 1880+ EBO & SIS in 800+ Towns Achieved Highest ever Quarterly Sales Sneaker Studios implemented in 125 Stores Deep Market Penetration – Presence across tiers Extensive Product Offering catering different segments
Slide 7: Business Strategy
BUSINESS STRATEGY
Slide 8: Strategic Thrust Levers for 2022-23 and onwards
Strategic Thrust Levers for 2022-23 and onwards 1. Drive Portfolio Evolution Faster Sneaker growth 1. Drive 2. Accelerate Expansion via Franchise & Distribution Portfolio Franchise Store addition Evolution Increase in Distributor WD% 3. Marketing Investments & youth to Bata 6. Stay nimble 2. A
Slide 9: Key Highlights
KEY HIGHLIGHTS - - 7
Slide 10: Continuing Retail & portfolio expansion
Continuing Retail & portfolio expansion New / Relocation Doors : • COCO | Franchise | SIS : 21 | 25 | 43 Renovations/ Facelifts Renovations & Facelift done by June ‘22 : 64 Sneaker Studio North-Star, 1545 1696 1688 1700 1737 1772 1814 1888 Power Sneakers, Volume & 5% 9% 5% 10% 8% 10% 10% 11% 12% 1
Slide 11: Franchise Business Expansion continues
Franchise Business Expansion continues Net Additions in Q1 ‘23 Towns Covered Vision 20 275+ 500 Franchise Stores 323 59 stores 303 284 250 228 234 219 180 169 75 stores JUN'20 SEP'20 DEC'20 MAR'21 JUN'21 SEP'21 DEC'21 MAR'22 JUN'22
Slide 12: Expanded Reach to ~1079 Towns; Distributor WD 39%
Expanded Reach to ~1079 Towns; Distributor WD 39% by Exit Jun’22 Town Coverage Distributor WD% 39% ■ Men’s Dress Category continues to lead 32% 28% ■ Launched Pilot on 1047 1079 23% 966 1005 Men’s/Ladies Open value- 892 917 917 19% added range 687 2019 2020 Mar'21 June'21Sept'21 Dec'21 Mar'22 Jun'22
Slide 13: Digital Enabled Sales - Continued Momentum
Digital Enabled Sales - Continued Momentum.. Digital Penetration E-Comm Sales Q1’23 Vs E-Comm Complaint % 2.7x 10% 10% 17.40% 8% 8.90% 5% 1.7x 1.7x 6.90% 5.20% FY19-20 FY20-21 FY21-22 Q1FY23 Q1 '20 Q1 '22 Q4 '22 Sep'21 Dec'21 Mar'22 Jun'22 ■ Bata.in: ~19% higher ASP in Q1’23 over Q1’22, Complaints b
Slide 14: Consistent Marketing Investments to drive footfall
Consistent Marketing Investments to drive footfall Wide assortment of sneakers through Unlimited Sneaker campaign Neo Casuals for Neo Leaders – Strengthen HP in casual category Bring back women shoppers through new It’s Got to be Bata, 24x7 casual collection campaign with Disha. Younger Shoppe
Slide 15: New/Renovated/Facelift Stores
New/Renovated/Facelift Stores Pacific Mall - Delhi Westend - Pune Lulu Mall, Bangalore Adyar Circle, Chennai
Slide 16: Other Key Highlights
New Retail Distribution System live in all RDCs NPS stabilizes ~ 70 – Significant shift over Dec’21 Other Key Franchise Engagement Stepped up Highlights Employee CSR Volunteering CII Award (1st) in the category Zero-Defect Organization
Slide 17: Financial Summary
= FINANCIAL SUMMARY
Slide 18: Financial Summary
Financial Summary Revenue (Cr) EBITDA as % of TO 7 32% % 28% 26% 599 253 943 22% 24% 26% 19% 19% 19% 20% % % 882 5% 830 841 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 722 FY 19-20 FY 20-21 -13% FY 21-22 FY 665 22-23 620 615 614 27 9 17 590 % % % -64% 368 PAT as % of TO 11% 10% 14% 12% 8% 9% 13% 267 6% 4
Slide 19: Thank You
THANK YOU BATA INDIA LIMITED (CIN: L19201WB1931PLC007261) Corporate Office: Bata House, 418/02, M. G. Road, Sector – 17, Gurugram – 122002, Haryana Telephone: (0124) 3990100 |Fax: (0124) 3990116/118 | E-mail: in-customer.service@bata.com Registered Office: 27B, Camac Street, 1st Floor, Kolkata – 700