Slide 1: Strong growth and improved profitability in Q1
Strong growth and improved profitability in Q1 Business review February –April 2026 Puuilo Plc 11 June 2026 Juha Saarela, CEO Annu von Weymarn, CFO
Slide 2: Agenda
Agenda 1. Key figures and main events 2. Financial development 3. Outlook for financial year 2026 4. Strategy and long -term financial targets 5. Q&A PUUILO | BUSINESS REVIEW Q1/2026 2
Slide 3: Key figures Q1/2026 (February – April 2026)
Key figures Q1/2026 (February – April 2026) Growth Profitability Events during the reporting period ▪ Two new stores were opened during the period: Hollola +16.3% (+18.4%) 39.0% (37.1%) and Jyväskylä Vaajakoski Net sales Gross margin ▪ Growth in customer traffic was the main driver of sales growth i
Slide 4: Financial development
Financial development PUUILO | BUSINESS REVIEW Q1/2026
Slide 5: Strong 7.7% like-for-like net sales growth driven by customer traffic
Net sales development Strong 7.7% like -for-like netsales growth driven by customer traffic Q1/2026 +16.3% 110 ▪ Net sales increased by 16.3%. Like-for-like 103.8 store net sales increased by 7.7% +18.4% 100 ▪ The customer traffic increased in like-for-like 89.3 90 stores by approx. 6.2% 80 75.4 ▪ C
Slide 6: Gross margin improved, driven by strong private label sales
Gross margin Gross margin improved, driven by strong private label sales Q1/2026 ▪ Gross margin increased to 39.0% of net +2.0%pt. sales 40 +0.5 %pt. 39.0% ▪ Margin improvement was driven by a 37.1% significant increase in the share of private 36.6% label sales 35 ▪ Sales of private label products i
Slide 7: Strong net sales and gross margin supported solid profitability
Profitability Strong net sales and gross margin supported solid profitability Q1/2026 ▪ Adjusted EBITA increased by €5.4 million 20 40 ▪ Relative profitability was 15.7% of net sales, +50.2% increasing from the comparison period 16.3 35 ▪ The increase in relative profitability was driven 30 by stron
Slide 8: Inventory turnover improved in spite of the increase in import volume
Inventories Inventoryturnover improved in spite of the increase in the import volume of private label products Q1/2026 ▪ Inventories amounted to €136.1 million, +€10.8m corresponding to 29.8% of LTM sales. The +€18.9m 136.1 ratio improved relative to the comparison 125.3 period 106.4 ▪ The increase
Slide 9: Strong free cash flow supported by solid performance
Cash flow Strong free cash flow supported by solid performance Q1/2026 +€3.4m ▪ Operating free cash flow was €17.1 17.1 million +€11.4m ▪ Operating free cash flow was supported 13.6 by good development in net sales and EBITA 2.3 Q1/2024 Q1/2025 Q1/2026 Operating free cash flow, € million PUUILO | BU
Slide 10: Healthy financial position
Balance Sheet Healthy financial position Q1/2026 Net debt* / adj. EBITDA Net debt / adj. EBITDA excl. IFRS Cash and cash equivalents at ▪ The ratio of net debt to adjusted EBITDA is 16 impact the end of the reporting period, in line with the long-term target 1.5x € million ▪ The ratio of net debt to
Slide 11: Highlights Q1/2026
Key figures for the reporting period Highlights Q1/2026 ▪ Net sales increased by 16.3% (+18.4%) and were €103.8 million (89.3) ▪ Like-for-like store net sales increased by 7.7% (+6.5%) ▪ Online store net sales increased by 17.6% (+19.6%) ▪ Gross profit was €40.5 million (33.1) and gross margin was 3
Slide 12: Outlook for financial year 2026
Outlook for financial year 2026 PUUILO | BUSINESS REVIEW Q1/2026 12
Slide 13: Puuilo's outlook for financial year 2026
Outlook Puuilo’s outlook for financial year 2026 The company forecasts that net sales will be €480 – 510 million and the adjusted EBITA will be €80 – 90 million in the financial year 2026. The forecast includes elements of uncertainty related to changes in consumer purchasing power and behavior. Add
Slide 14: Strategy and long-term financial targets
Strategy and long -term financial targets PUUILO | BUSINESS REVIEW Q1/2026 14
Slide 15: Puuilo's strategy for period 2026–2030
Strategy and long -term financial targets Puuilo’s strategy for period 2026 − 2030 1. Growing the store 2. Organic international 3. Single-digit like-for- 4. Maintaining and 5. Smooth 6. Responsible network >100 expansion, starting like sales growth by improving the high omnichannel retailer: stores
Slide 16: Store opening update in Finland
Store opening update in Finland FY2026 announced store openings and relocations ▪ Hollola, opened on 5 March 2026 ▪ Jyväskylä Vaajakoski, opened on 29 April 2026 ▪ Espoo Espoonlahti, opened on 28 May 2026 ▪ Relocation of Vantaa Virkamies to Vantaa Tammisto, opening on 17 June 2026 ▪ Lahti Holma, ope
Slide 17: Progress in Sweden
Progress in Sweden Preparing for international expansion Preparations for the first pilot stores in Sweden are progressing as planned ▪ In-line with our previously communicated target, we aim to open the first store within 15 months. Negotiations with several store locations are underway ▪ The Count
Slide 18: Q&A
Q&A Contact requests: ir@puuilo.fi investors.puuilo.fi NEXT FINANCIAL REPORTS AND EVENTS 10 September 2026 Half-year Financial Report (February – July 2026) 10 December 2026Business review Q3 (February – October 2026)