Slide 1: Solid autumn − growth continues in line with the strategy
Solidautumn− growth continues in line with the strategy Business review Q3/2025 Puuilo Plc 10 December 2025 Juha Saarela, CEO Ville Ranta, CFO
Slide 2: Agenda
Agenda 1. Key figures and main events 2. Financial development 3. Outlook for financial year 2025 4. Strategy and long -term financial targets 5. Q&A PUUILO | BUSINESS REVIEW Q3/2025 2
Slide 3: Key figures Q3/2025 (August – October 2025)
Key figures Q3/2025 (August – October 2025) Growth Profitability Events during the reporting period +13.7% (+10.8%) 38.6% (38.0%) ▪ Growth in customer traffic was the main driver of sales Net sales Gross margin growth in both new and old stores ▪ Average basket size decreased relative to the +2.2% (
Slide 4: Key figures Q1-Q3/2025 (February – October 2025)
Key figures Q1 -Q3/2025 (February – October 2025) Growth Profitability Events during the reporting period +14.7% (+13.8%) 38.0% (37.5%) ▪ Five new stores were opened during the period: Varkaus, Net sales Gross margin Savonlinna, Lohja, Mäntsälä and Jyväskylä Keljo ▪ Growth in customer traffic was th
Slide 5: Financial development
Financial development PUUILO | BUSINESS REVIEW Q3/2025
Slide 6: Net sales increased driven by strong LfL customer traffic growth and new stores
Net sales development Net sales increased driven by strong LfL customer Q3/2025 traffic growth and new stores ▪ Net sales increased by 13.7%. Like-for-like store net sales increased by 2.2% +14.7% ▪ The customer traffic increased in like-for-like stores by approx. 4.6% 200 350 +13.8% 341.3 ▪ Custome
Slide 7: The growth in the sales of private label products supported the gross margin
Gross margin Thegrowth in the sales of private label products supported the gross margin Q3/2025 ▪ Gross margin increased to 38.6% of net +2.0 %pt. +0.6%pt. +0.5 %pt. sales +0.9 %pt. 40 38.6% 40 ▪ Margin improvement was driven by 38.0% 37.5% 38.0% 36.6% significant sales growth in private label 36.0
Slide 8: Profitability level remained good, supported by good sales development and strong gross margin
Profitability Profitability level remained good, supported by good sales development and strong gross Q3/2025 margin ▪ Adjusted EBITA increased by €2.2 million ▪ Relative profitability was 18.8% of net sales, remaining at a high level 40 7070 +15.5% 70 ▪ EBITA margin decreased mainly due to +21.4% 6
Slide 9: Inventory turnover improved in spite of fast paced store openings
Inventories Inventoryturnover improved in spite of the- fast paced store openings and the increase in the import volume of private label products Q3/2025 +€11. 7m ▪ Inventories amounted to €119.9 million +€20.0m 119.9 ▪ The increase in absolute inventory value is 108.2 mainly due to seven new stores
Slide 10: Strong free cash flow driven by good development in net sales and EBITA
Cash flow Strong free cash flow driven by good development in net sales and EBITA Q3/2025 +€20.6m ▪ Operating free cash flow was €12.7 -€3.9m million +€2.7m -€12.3m 14.0 64.5 12.7 ▪ Operating free cash flow was supported 56.3 by good development in net sales and 10.0 EBITA 44.0 Q1-Q3/2025 ▪ Operatin
Slide 11: Healthy financial position
Balance Sheet Healthy financial position Q3/2025 Net debt* / adj. EBITDA Net debt / adj. EBITDA excl. IFRS Cash and cash equivalents at ▪ The ratio of net debt to adjusted EBITDA is 16 impact the end of the reporting period, in line with the long-term target 1.3x 1.3x € million ▪ The ratio of net de
Slide 12: Key figures for the reporting period
Key figures for the reporting period Q3/2025 (1 August 2025 – 31 October 2025) ▪ Net sales increased by 13.7% (+10.8%) and were €116.2 million (102.2) ▪ Like-for-like store net sales increased by 2.2% (-0.4%) ▪ Online store net sales decreased by 1.2% (-0.8%) ▪ Gross profit was €44.9 million (38.9)
Slide 13: Outlook for financial year 2025
Outlook for financial year 2025 PUUILO | BUSINESS REVIEW Q3/2025 13
Slide 14: Puuilo's outlook for financial year 2025
Outlook Puuilo’s outlook for financial year 2025 Puuilo specifies the outlook for the financial year 2025 provided in its financial statements release on 27 March 2025 and reiterated in its Q1 business review on 10 June 2025 and half-year report on 11 September 2025. The company forecasts that net s
Slide 15: Puuilo's strategy for period 2026−2030 and long-term financial targets
Strategy and long -term financial targets Puuilo’s strategy for period 2026 − 2030 1. Growing the store 2. Organic international 3. Single-digit like-for- 4. Maintaining and 5. Smooth 6. Responsible network >100 expansion, starting like sales growth by improving the high omnichannel retailer: stores
Slide 16: Store opening update
Store opening update FY 2025 store openings ▪ Varkaus, opened 13 March 2025 ▪ Savonlinna, opened 14 March 2025 ▪ Lohja, opened 24 April 2025 ▪ Mäntsälä, opened 15 May 2025 ▪ Jyväskylä Keljo, opened 18 June 2025 ▪ Iisalmi, opened 6 November 2025 ▪ Heinola, opening by the end of financial year 2025 FY
Slide 17: Q&A
Q&A Contact requests: ir@puuilo.fi investors.puuilo.fi NEXT FINANCIAL REPORTS AND EVENTS 25 March 2026 Financial Statements Release 2025 (February– January 2025 2026) 11 June 2026 Business review Q1 (February– April2026) 10 September 2026 Half-year Financial Report (February– July2026) 10 December 2