Puuilo Oyj · OMXHEX:PUUILO
Puuilo Oyj — Non-Deal Roadshow (June 2026)
30 slides from Puuilo Oyj's roadshow presentation, Jun 16, 2026
Slide 1: Puuilo as an investment
Puuilo as aninvestment 16June2026 Juha Saarela, CEO Annu von Weymarn, CFO
Slide 2: Puuilo − a unique success story
Puuilo− a unique success story 1982 1998 2008 2020 2022 2024 2026 A small carpenter No more buses– Puuilo opens Three new stores open their Total store count now 49 stores,€383m in Growth continues… workshop in first store opens its its web store: doors during 2020, total store 37, extensive interna
Slide 3: Puuilo is one of the largest discount retailers in Finland
Puuilo isoneof thelargestdiscount retailersin Finland Free time Pet supplies 14 % X Notimber X Nobuildingmaterials X Noconsumerelectronics €442m 53 % Building Tools XNotoysorsportsequipment 58stores Home 32 % HEPAC Car accessories X Noconsumerclothesorfashion 3) Garden X Nogroceries and a webstore €
Slide 4: Puuilo’s concept offers a strong value proposition
Puuilo’sconceptoffersa strongvalueproposition BROAD ASSORTMENT LOW PRICES EASE OF SHOPPING SATISFIED CUSTOMERS Our product range consists of more than ”Always low prices” increases Omnichannel concept 30,000 active SKUs demand and customer loyalty Like-for-Like growthin customertraffic FY2025: ✓ Our
Slide 5: Long track record of strong sales growth and profitability
Longtrackrecordof strongsalesgrowthandprofitability Covid “hangover” War in Ukraine Net sales €m) ( High inflation and surging interest rates Adj. EBITA margin -% Covid boost 500 70 442 383 60 400 338 50 296 300 270 40 239 200 170 30 136 18.1% 17.9% 16.5% 16.0% 17.5% 17.5% 115 20 100 77 90 51 63 10
Slide 6: Puuilo is among the fastest growing discount retailers in Finland
Puuilo isamongthefastestgrowingdiscountretailersin Finland Finnishdiscountretailsalesdevelopment , indexed Globaldiscountretailsalesdevelopment , indexed (2018 = 100) (2018 = 100) 360 280 256 320 325 240 196 280 200 194 187 240 160 167 200 157 120 142 160 166 143 80 120 140 117 124 80 40 40 0 2018 2
Slide 7: Puuilo’s market share has continuously improved in recent years
Puuilo’smarketsharehascontinuouslyimprovedin therecentyears Finnishdiscountretailmarket in 2025 Puuilo’smarketsharedevelopment 2021-2025 Puuilo Others 17,9% Finnishdiscountretailmarket 34,1% estimatedat c.€3.7b3) in 2025 2,4% 8,2% 8,9% 9,7% 10,9% n. 12,1% 4,0% 7,9% 9,3% 91,8% 91,1% 90,3% 89,2% 87,9%
Slide 8: Discount retail continues to grow faster than the broader retail sector
8 Discount retail continues to grow faster 01/2026 12/2025 11/2025 Specialty retail 10/2025 09/2025 08/2025 07/2025 06/2025 05/2025 04/2025 03/2025 02/2025 01/2025 12/2024 11/2024 than the broader retail sector 10/2024 Retail sector 09/2024 08/2024 07/2024 06/2024 05/2024 04/2024 03/2024 02/2024 – J
Slide 9: Strategy and long-term financial targets
Strategy and long -term financial targets PUUILO ROAD | SHOW PARIS 16 JUNE 2026 9
Slide 10: Puuilo’s strategy for period 2026−2030
Puuilo’sstrategy for period 2026 − 2030 1. Growing the store 2. Organic international 3. Single-digit like-for- 4. Maintaining and 5. Smooth 6. Responsible network >100 expansion, starting like sales growth by improving the high omnichannel retailer: stores in total, with Sweden as pilot developing
Slide 11: Proven store concept enables growth to >100 stores
Proven store concept enables growth to >100 stores Provenconceptacrossdifferentmarketsizes Forecastedtotalamountofstores Efficientlaunchprogram The Puuilo store concept has demonstrated strong performance also in smaller cities, Standardized process for 2024 2025 2026 2027 … 2030 confirming its adap
Slide 12: Young store network with significant LFL-growth potential
YoungstorenetworkwithsignificantLFL-growthpotential Puuilostoresplitbyvintageas ofMay2026 Actionssupportinggrowingawarenessandtraffic New store openings expanding geographical reach 50% ofPuuilo’sstoresare less than5 yearsold 26 % Continued increases in marketing budget. Proven 34 % track record of
Slide 13: Store opening update in Finland
Store opening update in Finland FY2026 announced store openings and relocations ▪ Hollola, opened on 5 March 2026 ▪ Jyväskylä Vaajakoski, opened on 29 April 2026 ▪ Espoo Espoonlahti, opened on 28 May 2026 ▪ Relocation of Vantaa Virkamies to Vantaa Tammisto, opening on 17 June 2026 ▪ Lahti Holma, ope
Slide 14: Progress in Sweden
Progress in Sweden Preparing for international expansion Preparations for the first pilot stores in Sweden are progressing as planned ▪ In-line with our previously communicated target, we aim to open the first store within 15 months. Negotiations with several store locations are underway ▪ The Count
Slide 15: Further margin potential from increasing share of private label sales
Furthermarginpotentialfromincreasingshareof privatelabelsales Privatelabels Brandalternative Privatelabelshareof sales 40% 35% 22% 24% €3.99 €4.99 20% 21% 20% 16% 0% €9.99 €29.99 FY2020 FY2022 FY2023 FY2024 FY2025 Long-term target €99.90 €149.00 €169.00 €239.00 PUUILO ROAD | SHOW PARIS 16 JUNE 2026
Slide 16: Strong profitability supported by solid sales growth and gross margin expansion
Strongprofitabilitysupportedbysolidsalesgrowthandgross marginexpansion Growth Highprofitability Strongcashflow 1) Netsalesdevelopment Grossmargindevelopment EBITAdevelopment Cashflowdevelopment Net sales (€m) Gross margin (€m) Adj. EBITA (€m) Operating free cash flow (€m) Gross margin-% Adj. EBITA m
Slide 17: Strong growth and improved profitability in Q1
Strong growth and improved profitability in Q1 Business review February – April 2026 Puuilo Plc 11 June 2026 Juha Saarela, CEO Annu von Weymarn, CFO
Slide 18: Key figures Q1/2026 (February – April 2026)
Key figures Q1/2026 (February – April 2026) Growth Profitability Events during the reporting period ▪ Two new stores were opened during the period: Hollola +16.3% (+18.4%) 39.0% (37.1%) and Jyväskylä Vaajakoski Net sales Gross margin ▪ Growth in customer traffic was the main driver of sales growth i
Slide 19: Q1/2026 Financial development
Q1/2026 Financial development PUUILO ROAD | SHOW PARIS 16 JUNE 2026
Slide 20: Strong 7.7% like-for-like net sales growth driven by customer traffic
Net sales development Strong 7.7% like -for-like net sales growth driven by customer traffic Q1/2026 +16.3% 110 ▪ Net sales increased by 16.3%. Like-for-like 103.8 store net sales increased by 7.7% +18.4% 100 ▪ The customer traffic increased in like-for-like 89.3 90 stores by approx. 6.2% 80 75.4 ▪
Slide 21: Gross margin improved, driven by strong private label sales
Gross margin Gross margin improved, driven by strong private label sales Q1/2026 ▪ Gross margin increased to 39.0% of net +2.0%pt. sales 40 +0.5 %pt. 39.0% ▪ Margin improvement was driven by a 37.1% significant increase in the share of private 36.6% label sales 35 ▪ Sales of private label products i
Slide 22: Strong net sales and gross margin supported solid profitability
Profitability Strong net sales and gross margin supported solid profitability Q1/2026 ▪ Adjusted EBITA increased by €5.4 million 20 40 ▪ Relative profitability was 15.7% of net sales, +50.2% increasing from the comparison period 16.3 35 ▪ The increase in relative profitability was driven 30 by stron
Slide 23: Inventory turnover improved in spite of increased private label imports
Inventories Inventoryturnover improved in spite of the increase in the import volume of private label products Q1/2026 ▪ Inventories amounted to €136.1 million, +€10.8m corresponding to 29.8% of LTM sales. The +€18.9m 136.1 ratio improved relative to the comparison 125.3 period 106.4 ▪ The increase
Slide 24: Strong free cash flow supported by solid performance
Cash flow Strong free cash flow supported by solid performance Q1/2026 +€3.4m ▪ Operating free cash flow was €17.1 17.1 million +€11.4m ▪ Operating free cash flow was supported 13.6 by good development in net sales and EBITA 2.3 Q1/2024 Q1/2025 Q1/2026 Operating free cash flow, € million PUUILO ROAD
Slide 25: Healthy financial position
Balance Sheet Healthy financial position Q1/2026 Net debt* / adj. EBITDA Net debt / adj. EBITDA excl. IFRS Cash and cash equivalents at ▪ The ratio of net debt to adjusted EBITDA is 16 impact the end of the reporting period, in line with the long-term target 1.5x € million ▪ The ratio of net debt to
Slide 26: Highlights Q1/2026
Key figures for the reporting period Highlights Q1/2026 ▪ Net sales increased by 16.3% (+18.4%) and were €103.8 million (89.3) ▪ Like-for-like store net sales increased by 7.7% (+6.5%) ▪ Online store net sales increased by 17.6% (+19.6%) ▪ Gross profit was €40.5 million (33.1) and gross margin was 3
Slide 27: Outlook for financial year 2026
Outlook for financial year 2026 PUUILO ROAD | SHOW PARIS 16 JUNE 2026 27
Slide 28: Puuilo’s outlook for financial year 2026
Outlook Puuilo’s outlook for financial year 2026 The company forecasts that net sales will be €480 – 510 million and the adjusted EBITA will be €80 – 90 million in the financial year 2026. The forecast includes elements of uncertainty related to changes in consumer purchasing power and behavior. Add
Slide 29: Why Puuilo is a good investment?
WhyPuuilo is agoodinvestment ? 1. Proven,scalableconceptwitha strongandgrowing market position 2. Well-functioningstrategysupportingsustainablegrowth. Pilotphasein anewinternationalmarketinitiated 3. Defensivebusinessmodelresilienttoeconomiccycles andexceptionalconditions 4. Growingcustomerbaseandsi
Slide 30: Thank you!
Thankyou! PUUILO ROAD | SHOW PARIS 16 JUNE 2026 Picture: Sales leaflet 13-26 April 2026 30