Slide 1: Exchange filing cover letter
Cello World Limited (formerly known as ‘Cello World Private Limited’) Regd. Office: 597/2A, Somnath Road, Dabhel, Nani Daman, Daman & Diu - 396 210. (India) Admin Office: Cello House, Corporate Avenue, 'B' Wing, 8th Floor, Sonawala Road, Goregaon (E), Mumbai - 400 063, (India), Tel: 022 6997 0000, e
Slide 2: Cello World Limited Investor Presentation February 2026
Cello World Limited Investor Presentation | February 2026
Slide 3: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Cello World Limited (the "Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or induce
Slide 4: Financial Highlights
Cellor Companion for Life Financial Highlights
Slide 5: Commentary on the Result by Chairman & Managing Director
Commenting on the Result, Mr. Pradeep Rathod, Chairman & Managing Director, Cello World Limited said "During Q3FY26, the company generated revenues of Rs. 554 crores, with EBITDA of 22.1% and PAT of 11.5%. This performance comes despite strong festive offtake by our channel partners in the previous
Slide 6: Financial highlights Q3 and 9M FY26
Q3 Q2 Q1 (Rs. Crs.) Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) 51.6% 51.0% 26.3% 23.3% 16.2% 13.3% 1,548 407 251 851 557 140 275 490 291 132 9MFY25 9MFY26 9MFY25 Revenue - Vertical Wise (9M FY26) GP Margins - Vertical Wise (9M FY26) Distribution Channel Mix (9M FY26) |
Slide 7: Profit and Loss Statement
Profit and Loss Statement Consolidated Profit & Loss (Rs. In Cr)* Q3FY26 Q3FY25 YoY 9MFY26 9MFY25 YoY Revenues from Operation 553.7 556.8 -1% 1,670.1 1,547.6 8% Cost of Goods Sold 279.1 280.0 819.0 748.3 Gross Profit 274.5 276.9 -1% 851.2 799.3 6% Gross Profit Margin % 49.6% 49.7% 51.0% 51.6% Employ
Slide 8: About Cello
Cello About Z O w MH —] <3 wm O
Slide 9: Most Diversified Product Portfolio Among Peers
19,500+ Most Diversified Product Portfolio Among Peers 14 No. of SKUs* Consumer Ware, Writing Instruments, Moulded Furniture and Allied Products Own manufacturing facilities 73% 4,000+ Diverse range of products across different product categories, types of material and Revenues from in house price p
Slide 10: Company journey and milestones
Entered into an agreement Cello World to lease the Limited raised trademark Cello World additional capital Limited is now for “Cello Group : through QIP (Rs. Brand” for Restructuring listed osnt;:; 737 Crore) which Stationery and | Launched diluted the writing Process Exchanges promoter Writing Inco
Slide 11: Product Categories and Market Size
Market Size (Rs. Bn.)?2 377.00 133.50 205.00 ; ;'nosl:JSI::veadl;evare v Glassware ; E?nhfi P:t:?sl v Moulded Furniture Product Categories " ) v Opalware ghligr v Allied Products v Cleaning Aids v Porcelain v Correction Pens v Air Coolers v’ Electronic Appliances v Markers Brands DON'T JUST WRITE, GL
Slide 12: Cello's Strengths
® [T 2 0 COMPANION FOR LIFE Cello’s Strengths
Slide 13: Cello's Strengths
Track record of scaling up new businesses and Pan-India distribution network with a product categories presence across multiple channels Diversified product portfolio Ability to manufacture a across price points catering diverse range of products to diverse consumer and maintain optimal requirements
Slide 14: Well-established Brand Name And Strong Market Positions
1. Well-established Brand Name And Strong Market Positions d e = by e @ A:An 2% G “Cello” brand is well Diverse array of promotional and Focus on strengthening the established and enjoys strong marketing efforts, including, in- Engaged with tie-ups with “Cello” brand equity and brand large studios t
Slide 15: Diversified Product Portfolio
2. Diversified Product Portfolio N fi Moulded Furniture Consumer Ware % Writing Instruments i Allied Products Cookware & Insulatedware = Hot Drinks o’ Dessert Set Liquid Ball % H B Point Pens Instruments Lifestyle Collection ~ Premium Collection ¢ Lunch Packs bl Kids Tiffin & Bottles =S Bowl Set Mech
Slide 16: Distribution Channels Mix (FY25)
Distribution Channels Mix (FY25) | General Trade MM Modern Trade | Exports [l Online Consumer Houseware 951 distributors and 79,993 retailers 29 super-stockist, 1,570 distributors and 65,072 Writing Instruments ) retailers Moulded Furniture and 1,693 distributors and 6,840 retailers Allied Products?
Slide 17: Ability To Manufacture A Diverse Range Of Products
4. Ability To Manufacture A Diverse Range Of Products... Mfr. Unit Products Manufactured 7 70/0 Daman Unit-I Plastic moulded furniture and other articles Baddi (1) FY25 revenues derived e o Daman Unit-II Plastic moulded furniture and other articles from in-house o . X X manufacturing Daman Unit-III
Slide 18: In-House Manufacturing Benefits
N Scale up production quickly to meet increased e In-House @ Maintain better control over our supply chain J demand @ Manufacturing Benefits ~ [ Reduce time taken to;a;::::l new products in the \\ Mitigate risk of supply chain disruption ] Scale of manufacturing, combined with supply chain Optimal l
Slide 19: Board of Directors
5. Board of Directors Promoters have over 90 years of combined experience in the consumer products industry Pradeep Ghisulal Rathod Pankaj Ghisulal Rathod Gaurav Pradeep Rathod Gagandeep Singh Chhina Chairman and Managing Director Joint Managing Director Joint Managing Director Non-Executive Directo
Slide 20: Key Management Personnel
Atul Parolia Hemangi Trivedi Rajesh Bang Sreyas Jain Chief Financial Officer CS and Compliance Officer CFO - Cello Household Products CFO - Unomax Stationery Private Limited Private Limited 30+ years of experience in finance and 13+ years of experience in legal and secretarial + 25+ years of experie
Slide 21: Growth Drivers
COMPANION FOR LIFE Growth Drivers
Slide 22: Growth strategy overview
Continued innovation to Scale up branding, grow wallet share and promotional and digital expand consumer base activities Expand the distribution Grow manufacturing network capabilities and expand production capacities
Slide 23: Continued innovation to grow wallet share and expand consumer base
1. Continued innovation to grow wallet share and expand consumer base Utilise innovation Regularly interact with capabilities to expand Expand product distributors our existing product portfolio in consumer and retailers for peitiliofandiderelop + houseware product + insights into consumer new range
Slide 24: Expand Distribution Network
2. Expand Distribution Network Enter in arrangements with more distributors and continue to nurture existing relationships Increase sales velocity by incentivizing our distributors and retailers to increase the volume of products sold by them Increase interactions with distributors and retailers, in
Slide 25: Scale up branding, promotional and digital activities
Above and below the line marketing Retail Branding Advertisement channels such as television, digital media and social media J Product Branding Increase our digital presence 24
Slide 26: Grow manufacturing capabilities and expand production capacities
4. Grow manufacturing capabilities and expand production capacities Recently, commissioned new Glassware Undertake planned increases in installed capacities Manufacturing facility in Rajasthan with an annual Expanded opalware capacity in the manufacturing of plastic products, Insulated ware, moulded
Slide 27: Glassware manufacturing facility in Rajasthan
4. Glassware manufacturing facility in Rajasthan 20,000 Installed Annual Capacities (Tonnes) ~60% Current Utilization Level Facility to house European-made machinery that enables high productivity and precision in design and finish
Slide 28: Historical Financials
COMPANION & FOR LIFE Historical Financials
Slide 29: Historical financial performance and ratios
Rs. Crs. Revenue from Operations E Gross Profit EBITDA PAT (Attributable to Owners) | | | | | | | | 50.1% 50.2% 52.6% 51.7% 25.7% 24.3% 26.7% | 26.0% 15.0% 14.8% 16.6% 15.9% 1,359 1,052 1,105 534 555 331 339 : 901 437 266 681 Return on Equity Return on Capital Employed Working Capital (in days) Debt
Slide 30: Segment revenue and gross profit
Rs. Crs. Moulded Furniture and Allied Revenue from Operations Consumer Ware Writing Instruments Products | | % Rev. | | Cont. 64.1% 65.7% ‘@ 66.2% ‘\‘ 68.4% 12.5% | 15.9% | 16.7% | 14.4% 23.5% | 18.4% 17.1% \‘ 17.2% 2,000 (¥22%> —Gs— 1,797 (¥19%> /./' 5% 1,359 1181 1324 1,460 285 334 309 319 331 343
Slide 31: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* FY25 FY24 FY23 FY22 Revenues from Operation 2,136.4 2,000.3 1,796.7 1,359.18 Cost of Goods Sold 1,031.5 948.4 895.5 678.6 Gross Profit 1,104.9 1,051.8 901.2 680.6 Gross Profit Margin % 51.7% 52.6% 50.2% 50.1% Employee Cost 211.2 189.5 157.6 131.9 O
Slide 32: Balance Sheet
Balance Sheet EQUITY & LIABILITIES (Rs. Crs.)* March 2025 March 2024 March 2023 March 2022 ASSETS (Rs. Crs.)* March 2025 March 2024 March 2023 March 2022 Equity Non-current assets Equity share capital 110.4 97.5 0.01 Property, plant and equipment 600.1 343.3 253.7 238.7 Other equity 2,057.0 239.0 87
Slide 33: Cash Flow Statement
Net Profit Before Tax 491.3 475.0 385.2 299.1 Adjustments for: Non - Cash Items / Other Investment or Financial Items 21.3 38.9 58.2 45.2 Operating profit before working capital changes 512.6 513.9 443.4 344.3 Changes in working capital -130.9 -166.7 -115.0 -72.8 Cash generated from Operations 381.7
Slide 34: Group structure and subsidiaries
L. Dealing in houseware, insulatedware, Cello World Limited (CWL) electronic appliances and cleaning aids 100.0% 100.0% l 100.0% fl 100.0% 100.0% 100.0% 54.9%? ‘ 100.0% l 100.0% l 100.0% l 100.0% 100.0% 100.0% ArkoP Glass o Unomax Writing Unomax Sales and Cello Writing and i i Plast Mouldini Wim Inte
Slide 35: Thank You
Thank You Company: Investor Relations (IR) Cello World Ltd. Strategic Growth Advisors Pvt. Ltd. M SGA Strategic Growth Advisors CIN: L25209DD2018PLC009865 CIN: U74140MH2010PTC204285 Mr. Atul Parolia - CFO Ms. Shikha Puri / Mr. Deven Dhruva atul.parolia@celloworld.com/ grivenace@celloworld.com | shik