Cello World Limited · NSE:CELLO
Cello World — Q4 FY25 Earnings Presentation
37 slides from Cello World's earnings presentation, May 24, 2025
Slide 1: Cello World Limited – Investor Presentation Filing Letter
Cello World Limited (formerly known as ‘Cello World Private Limited’) Regd. Office: 597/2A, Somnath Road, Dabhel, Nani Daman, Daman & Diu - 396 210. (India) Admin Office: Cello House, Corporate Avenue, 'B' Wing, 8th Floor, Sonawala Road, Goregaon (E), Mumbai - 400 063, (India), Tel: 022 6997 0000, e
Slide 2: Investor Presentation Q4 FY25
INVESTOR PRESENTATION Q4 FY25 May 2025
Slide 3: Safe Harbor
Safe Harbor This presentation has been prepared by and is the sole responsibility of Cello World Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or induce
Slide 4: Financial Highlights
Financial Highlights
Slide 5: Commenting on the Result, Mr. Pradeep Rathod
Commenting on the Result, Mr. Pradeep Rathod, Chairman & Managing Director, Cello World Limited said “In FY25, Cello World Limited achieved a 7% YoY revenue growth to reach Rs. 2,136 crores and maintained a healthy EBITDA margin of 26% despite headwinds such as muted consumer sentiment and global tr
Slide 6: Financial & Operational Highlights
Q3 & 9MFY25 Financial & Operational Highlights (Rs. Crs.) Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) Q4 Q3 Q2 Q1 52.6% 51.7% 26.7% 26.0% 16.6% 15.9% 2,136 534 555 331 339 2,000 1,052 1,105 589 139 148 89 88 512 271 306 557 137 140 85 86 527 271 277 131 132 80 82 489 490
Slide 7: Profit and Loss Statement
Profit and Loss Statement Consolidated Profit & Loss (Rs. In Cr)* Q4FY25 Q4FY24 YoY FY25 FY24 YoY Revenues from Operation 588.8 512.5 15% 2,136.4 2,000.3 7% Cost of Goods Sold 283.3 241.1 1,031.5 948.4 Gross Profit 305.6 271.3 13% 1,104.9 1,051.8 5% Gross Profit Margin % 51.9% 52.9% 51.7% 52.6% Empl
Slide 8: Balance Sheet
Balance Sheet Particulars (Rs. In Cr)* March 2025 March 2024 Particulars (Rs. In Cr)* March 2025 March 2024 EQUITY & LIABILITIES ASSETS Equity Non-current assets Equity share capital 110.4 106.1 Property, plant and equipment 600.1 343.3 Other equity 2057.0 1043.1 Capital work in progress 18.8 180.0
Slide 9: Cash Flow Statement
Cash Flow Statement Particulars (Rs. In Cr)* FY25 FY24 Net Profit Before Tax 491.3 475.0 Adjustments for: Non - Cash Items / Other Investment or Financial Items 21.3 38.9 Operating profit before working capital changes 512.6 513.9 Changes in working capital -130.9 -166.7 Cash generated from Operatio
Slide 10: About Cello
About Cello
Slide 11: Amongst the Popular Consumer Products Companies in India
Amongst the Popular Consumer Products Companies in India Most Diversified Product Portfolio Among Peers 19,500+ Consumer Ware, Writing Instruments, Moulded Furniture and Allied Products 14 No. of SKUs* Own manufacturing facilities Diverse range of products across different product categories, types
Slide 12: Our Journey
Our Journey 2024 2023 2022 2019 2018 2017 2009-15 1988 • Cello World Limited raised 1962 Cello World additional capital Group Limited is now through QIP (Rs. Launched Restructuring listed on the 737 Crore) which writing Process Stock diluted the Incorporated Exchanges Cello World instruments promote
Slide 13: Prominent Player In The Consumer Market in India
Prominent Player In The Consumer Market in India Moulded Furniture and Business Vertical Consumer Ware Writing Instruments Allied Products1 Market Size (Rs. Bn.)2 377.00 133.50 205.00 ✓ Houseware ✓ Pen & Pencil ✓ Glassware ✓ Moulded Furniture ✓ Insulatedware ✓ Highlighters Product Categories ✓ Opalw
Slide 14: Cello's Strengths
Cello’s Strengths
Slide 15: Cello's Strengths Will Continue To Drive Success
Cello’s Strengths Will Continue To Drive Success Track record of scaling up new businesses and Pan-India distribution network with a product categories presence across multiple channels Diversified product portfolio Ability to manufacture a across price points catering diverse range of products to d
Slide 16: Well-established Brand Name And Strong Market Positions
1. Well-established Brand Name And Strong Market Positions 1 2 3 4 “Cello” brand is well Diverse array of promotional and Engaged a celebrity as a established and enjoys strong marketing efforts, including, in- Engaged with tie-ups with brand ambassador for large studios to market our brand recall –
Slide 17: Diversified Product Portfolio
2. Diversified Product Portfolio Moulded Furniture and Consumer Ware Writing Instruments Allied Products Cookware Insulatedware Hot Drinks Dessert Set Liquid Ball Mathematical Point Pens Instruments Lifestyle Collection Premium Collection Lunch Packs Kids Tiffin & Bottles Condiment Set Bowl Set Mark
Slide 18: Pan-India Distribution Network With A Presence Across Multiple Channels
4. Pan-India Distribution Network With A Presence Across Multiple Channels Product Categories Pan India Distribution Network 2,3 Distribution Channels Mix (FY25) General Trade Modern Trade Exports Online Consumer Houseware 951 distributors and 79,993 retailers 9.6% 8.4% 29 super-stockist, 1,570 dist
Slide 19: Ability To Manufacture A Diverse Range Of Products
5. Ability To Manufacture A Diverse Range Of Products… Mfr. Unit Products Manufactured 77% Baddi (1) Daman Unit-I Plastic moulded furniture and other articles FY25 revenues derived Daman Unit-II Plastic moulded furniture and other articles from in-house manufacturing Daman Unit-III Plastic Extrusion
Slide 20: Leading to better control over supply chain
.. Leading to better control over supply chain Scale up production quickly to meet increased In-House Maintain better control over our supply chain demand Manufacturing Benefits Reduce time taken to launch new products in the Mitigate risk of supply chain disruption market Maintain quality control o
Slide 21: Board of Directors
6. Board of Directors Promoters have over 85 years of combined experience in the consumer products industry Pradeep Ghisulal Rathod Pankaj Ghisulal Rathod Gaurav Pradeep Rathod Gagandeep Singh Chhina Chairman and Managing Director Joint Managing Director Joint Managing Director Non-Executive Directo
Slide 22: Experienced Management Team
6. Experienced Management Team Senior Management Team With Expertise Across Sectors Atul Parolia Hemangi Trivedi Rajesh Bang Sreyas Jain Chief Financial Officer CS and Compliance Officer CFO - Cello Household Products CFO - Unomax Stationery Private Limited Private Limited • 30+ years of experience
Slide 23: Growth Drivers
Growth Drivers
Slide 24: Key Growth Drivers
Key Growth Drivers Innovation Marketing Continued innovation to Scale up branding, grow wallet share and promotional and digital expand consumer base activities Distribution Capacity Expansion Expand the distribution Grow manufacturing network capabilities and expand production capacities 23
Slide 25: Continued innovation to grow wallet share and expand consumer base
1. Continued innovation to grow wallet share and expand consumer base Utilise innovation Regularly interact with capabilities to expand Expand product distributors our existing product portfolio in consumer and retailers for portfolio and develop houseware product insights into consumer new range ca
Slide 26: Expand Distribution Network
2. Expand Distribution Network Enter in arrangements with more distributors and continue to nurture existing relationships Increase sales velocity by incentivizing our distributors and retailers to increase the volume of products sold by them Increase interactions with distributors and retailers, in
Slide 27: Scale up branding, promotional and digital activities
3. Scale up branding, promotional and digital activities Focus on Branding And Promotional activities Above and below the line marketing Retail Branding Advertisement channels such as television, digital media and social media Product Branding Increase our digital presence Engage in brand associatio
Slide 28: Grow manufacturing capabilities and expand production capacities
4. Grow manufacturing capabilities and expand production capacities Recently, commissioned new Glassware Manufacturing facility in Rajasthan with an annual Expanded opalware capacity in the manufacturing Undertake planned increases in installed capacities capacity of ~20,000 tonnes facility in Daman
Slide 29: Glassware manufacturing facility in Rajasthan
4. Glassware manufacturing facility in Rajasthan 20,000 Installed Annual Capacities (Tonnes) Q4 FY25 Commissioned Glass Furnace ~55% Current Utilization Level Facility to house European-made machinery that enables high productivity and precision in design and finish 28
Slide 30: Historical Financials
Historical Financials
Slide 31: Strong Financial Performance over years
Strong Financial Performance over years Rs. Crs. Revenue from Operations Gross Profit EBITDA PAT (Attributable to Owners) 50.1% 50.2% 52.6% 51.7% 25.7% 24.3% 26.7% 26.0% 15.0% 14.8% 16.6% 15.9% +16% 2,136 2,000 +18% +17% +19% 1,797 1,359 1,052 1,105 534 555 331 339 901 437 266 681 350 204 FY22 FY23
Slide 32: Operational Performance
Operational Performance Rs. Crs. Moulded Furniture and Allied Revenue from Operations Consumer Ware Writing Instruments Products % Rev. 64.1% 65.7% 66.2% 68.4% 12.5% 15.9% 16.7% 14.4% 23.5% 18.4% 17.1% 17.2% Cont. +16% 2,136 +22% 2,000 +19% +5% 1,797 1,359 1,460 334 309 343 367 1,324 285 319 331 1,1
Slide 33: Profit and Loss Statement
Profit and Loss Statement Profit & Loss (Rs. Crs.)* FY25 FY24 FY23 FY22 Revenues from Operation 2,136.4 2,000.3 1,796.7 1,359.18 Cost of Goods Sold 1,031.5 948.4 895.5 678.6 Gross Profit 1,104.9 1,051.8 901.2 680.6 Gross Profit Margin % 51.7% 52.6% 50.2% 50.1% Employee Cost 211.2 189.5 157.6 131.9 O
Slide 34: Balance Sheet
Balance Sheet EQUITY & LIABILITIES (Rs. Crs.)* March 2025 March 2024 March 2023 March 2022 ASSETS (Rs. Crs.)* March 2025 March 2024 March 2023 March 2022 Equity Non-current assets Equity share capital 110.4 106.1 97.5 0.01 Property, plant and equipment 600.1 343.3 253.7 238.7 Other equity 2,057.0 10
Slide 35: Cash Flow Statement
Cash Flow Statement Particulars (Rs. Crs.)* FY25 FY24 FY23 FY22 Net Profit Before Tax 491.3 475.0 385.2 299.1 Adjustments for: Non - Cash Items / Other Investment or Financial Items 21.3 38.9 58.2 45.2 Operating profit before working capital changes 512.6 513.9 443.4 344.3 Changes in working capital
Slide 36: Corporate Structure
Corporate Structure Dealing in houseware, insulatedware, Cello World Limited (CWL) electronic appliances and cleaning aids 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 54.9%1 Cello Consumer Cello Houseware Cello Household Cello Consumerware Cello Industries Unomax Stationery Wim Plast Limited Products
Slide 37: Company and Investor Relations Contacts
Company: Investor Relations (IR) Cello World Limited Strategic Growth Advisors Pvt. Ltd. CIN: U74140MH2010PTC204285 CIN: L25209DD2018PLC009865 Mr. Atul Parolia – CFO Ms. Shikha Puri / Mr. Deven Dhruva atul.parolia@celloworld.com shikha.puri@sgapl.net/ +91 22 6997 0000 deven.dhruva@sgapl.net grivenac