Hyprop Investments Limited · JSE:HYP
Hyprop Investments — Corporate Update (October 2024)
84 slides from Hyprop Investments's corporate update, October 2024
Slide 1: Skopje City Mall
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Slide 2: Company Overview
Skopje City Mall COMPANY OVERVIEW
Slide 3: March 2022
2022 1 e MARCH 2022 THE SOLE OWNER OF THE COMPANY |S |i HYPROP INVESTMENTS LTD & FOOD COURT UPGRADE & full redesign UNDERGROUND PARKING RENOVATION
Slide 4: Skopje City Mall at a glance
160+ 36 800 m2 Stores Retail GLA Skopje City Mall is the most popular and highly sought- 8% 5% after shopping destination in Skopje, favored by customers as their first choice. The centre has a reputation for being: increase increase The most customer-friendly shopping centre in the city on Turnover
Slide 5: Strategic Location
STRATEGIC LOCATION Prime location in Karpos, the richest municipality Situated among three main boulevards linking city center and western district Convenient and easily accessible Easy access for residents from all areas 5-15 minutes walking distance from six high schools ( 4 Private and 2 Public)
Slide 6: Catchment Area
CATCHMENT AREA STRATEGIC LOCATION 7 entrances CATCHMENT POPULATION DRIVING TIME Underground Surrounded by 3 & multi-level parking Primary 340 000 15 minutes boulevards with 50.000 with more than cars per day 1000 parking spaces Secondary 460 000 15 - 25 minutes High volume of people and vehicles Mar
Slide 7: Tenant Mix
TENANT MIX Selected Tenant Mix Exclusive Only in Skopje City Mall Brands
Slide 8: Tenant Mix
unisex wea TENANT MIX Skopje City Mall offers an unparalleled mix of shopping stores, combining brands from various price categories and target audiences. The tenant mix is optimised in order to cover all relevant product categories, from women and men’s wear, kids fashion, beauty, sports wear,acces
Slide 9: Selected Tenant Mix
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Slide 10: Exclusive Only in Skopje City Mall
EXCLUSIVE ONLY IN SKOPJE CITY MALL
Slide 11: Floor Plan 0
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Slide 12: Floor Plan 1
FLOOR PLAN 1
Slide 13: Floor Plan 2
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Slide 14: Entertainment & Leisure
ENTERTAINMENT & LEISURE Outdoor cafés & restaurants Only shopping centre with outside playground Sole shopping destination with cinema in the country
Slide 15: Playground, Escape Room, Cinema
Playground 1 400 m2 with specialised Berliner play equipment Escape Room Cinema for cognitive development with 4 concepts rooms 9 cinema halls Gamer Arcade Cinebox
Slide 16: Restaurants & Cafés
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Slide 17: Services
FREE WI-FI LOCKER ROOM SERVICES USB CHARGERS DRINKABLE BIN-BIN MODERN WATER STATION ATM ZONE FOUNTAINS
Slide 18: Food Court
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Slide 19: Food Court
FOOD COURT Diverse cuisine options 13 different food operators Modern and contemporary food court Carefully designed furniture and seating booths Design which offers more privacy, living plants, and proper lighting
Slide 20: Food court operators
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Slide 21: Market Competition
MARKET COMPETITION MARKET COMPETITION
Slide 22: Skopje Capital Region Area
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Slide 23: Market Competition - Skopje
MARKET COMPETITION- SKOPJE EAST GATE MALL LIMAK – DIAMOND MALL RAMSTORE MALL GLA sqm: 53 000 m2 GLA sqm: 47 700 m2 GLA sqm: 12 000 m2 Number of Shops: 200 Number of Shops: 180 Number of Shops: 80 Anchor Tenants: Inditex, LPP, H&M Anchor Tenants: De facto, Vero, Koton, LCW, H&M, Anchor Tenants: Ramst
Slide 24: Market Competition - Skopje
MARKET COMPETITION- SKOPJE CAPITOL MALL VERO CENTAR CEVAHIR MALL GLA sqm: 12 500 m2 GLA sqm: 17 000 m2 GLA sqm: 10 700 m2 Number of Shops: 50 Number of Shops: 30 Number of Shops: 50 Anchor Tenants: Ramstore, LCWaikiki, Anchor Tenants: Vero, Jumbo, NY Anchor Tenants: Sinsay, Koton, Tehnomarket Opened
Slide 25: Competitive Market Analysis
COMPETITIVE MARKET ANALYSIS EAST GATE DIAMOND RAMSTORE CAPITOL VERO CEVAHIR MALL MALL MALL MALL CENTER MALL GLA sqm: 56.800 m2 GLA sqm: 47.700 m2 GLA sqm: 12.000 m2 GLA sqm: 12.500 m2 GLA sqm: 17.000 m2 GLA sqm: 10.700 m2 Type: Regional Shopping mall Type: Regional Shopping mall Type: Neighborhood T
Slide 26: Skopje City Mall KPI's
Skopje City Mall KPI’s
Slide 27: Key Performance Metrics 2019 to 2024
KEY PERFORMANCE METRICS - 2019 to 2024 Year to Date Year to Date Year to Date Year to Date Year to Date Year to Date % Var. 19-Jun 20-Jun 21-Jun 22-Jun 23-Jun 24-Jun '24 vs '23 Foot Count 8,482,166 6,567,172 6,375,765 6,485,839 7,475,481 7,729,950 3.4% Total Turnover 93,887,666 € 76,386,173 € 92,242
Slide 28: Key Performance Metrics July '24 - Aug '24
KEY PERFORMANCE METRICS July ‘24 – Aug ‘24 Year to Date Year to Date Variance 2024-Aug 2023-Aug 2024 vs 2023 Foot Count 1,219,716 1,187,362 2.7% Total Turnover 17,256,007 € 15,929,628 € 8.3% Vehicle Count 213,173 216,665 -1.60% Spend Per Head - Average 14.2 € 13.4 € 6.0% Trading Density - Average 25
Slide 29: Trading Density by Category
TRADING DENSITY BY CATEGORY July ‘23– June ‘24 Rolling 12 months Rolling 12 months Rolling 12 months Rolling 12 months Turnover (EUR) Turnover (EUR) Trading Density (EUR) Trading Density (EUR) CATEGORY 2022/2023 2023/2024 Variance 2022/2023 2023/2024 Variance Unisex Wear Total 32,747,905 35,601,220
Slide 30: Top Tenants by GLA
TOP 10 TENANTS BY GLA Turnovers & Trading density Tenant GLA Turnover Variance % Trading Density Variance % YTD June'24 YTD June'23 YTD June'24 YTD June'23 Ramstore 3,015 723,555.18 € 681,456.79 € 6% 239.99 € 226.02 € 6% Zara 2,190 859,519.06 € 782,784.44 € 10% 392.47 € 357.44 € 10% H&M 1,495 214,44
Slide 31: Redevelopment Projects
REDEVELOPMENT PROJECTS REDEVELOPMENT PROJECTS
Slide 32: SCM Redevelopment Projects 2019-2024
SCM REDEVELOPMENT PROJECTS 2019-2024 Business and Strategic rationale of the project: The project was defensive in nature in that the current centre shortcomings were addressed, and tenant mix improved to correctly position the centre. Description of the project scope: The project included a couple
Slide 33: Redevelopment Projects
RETAIL TRANSFORMATION IMPROVED VERTICAL ENHANCED ACCESSIBILITY COMMUNICATION REDEVELOPMENT PROJECTS • Revamped 72% of shops: Introduced new brands and renovated existing • Opened new entrances • Added extra elevators stores to new concepts. for easier access. for better vertical • Exclusive Brands:
Slide 34: Service Improvements
SCM REDEVELOPMENT PROJECTS SERVICE IMPROVEMENTS Toilets and Corridors: Completely renovated, with new areas constructed, including wardrobes, a drinking water fountain, and seating areas added on the ground floor-toilet corridor. Traffic Flow Improvement: Enhanced by installing new revolving doors a
Slide 35: Entrances
BEFORE ENTRANCES AFTER
Slide 36: Escalator
BEFORE ESCALATOR AFTER
Slide 37: Locker Room
BEFORE LOCKER ROOM AFTER
Slide 38: Toilets
BEFORE TOILETS AFTER
Slide 39: Terraces
BEFORE TERRACES AFTER
Slide 40: Playground
BEFORE PLAYGROUND AFTER
Slide 41: Food Court
BEFORE FOOD COURT AFTER
Slide 42: Main Corridors
MAIN CORRIDORS BEFORE AFTER
Slide 43: New Kiosk Design Implementation
NEW KIOSK DESIGN IMPLEMENTATION BEFORE AFTER
Slide 44: New ATM Zone
NEW ATM ZONE
Slide 45: Tenant Mix Improvements
SCM REDEVELOPMENT PROJECT TENANT MIX IMPROVEMENTS In the tenant mix improvement in the 1st phase total 42 STORES (relocations and new brands) are included with total of 14.652 sqm, this Phase of tenant mix improvement was completed in 2021. In the 2nd phase of tenant mix improvement, additional 31 S
Slide 46: New Store Magnetik
NEW STORE MAGNETIK BEFORE AFTER
Slide 47: New Store Guess
NEW STORE GUESS BEFORE AFTER
Slide 48: New Store Boss
NEW STORE BOSS BEFORE AFTER
Slide 49: New Store Reserved
NEW STORE RESERVED BEFORE AFTER
Slide 50: New Store Ted Baker
NEW STORE TED BAKER BEFORE AFTER
Slide 51: New Store Tommy Hilfiger
NEW STORE TOMMY HILFIGER HILFIGER BEFORE AFTER
Slide 52: New Bookstore & Coffee Shop
NEW BOOKSTORE & COFFEE SHOP BEFORE AFTER
Slide 53: New Openings & Enlargements 2021-2022
NEW OPENINGS & ENLARGEMENTS 2021-2022
Slide 54: New Openings & Enlargements 2022-2023
NEW OPENINGS & ENLARGEMENTS 2022-2023
Slide 55: New Openings & Enlargements 2023-2024
NEW OPENINGS & ENLARGEMENTS 2023-2024
Slide 56: New Openings & Enlargements 2023-2024
NEW OPENINGS & ENLARGEMENTS 2023-2024
Slide 57: New Openings & Enlargements 2023-2024
NEW OPENINGS & ENLARGEMENTS 2023-2024
Slide 58: New Openings: H&M
NEW OPENINGS: H&M 2023/2024
Slide 59: Next Projects
NEXT PROJECTS
Slide 60: Cinema Refurbishment Project
CINEMA REFURBISHMENT PROJECT FOYER MAKEOVER New Design: White and colorful lounge Areas Focus on high-end technology and premium comfort SEATING UPGRADES Montgomery electronic recliners in hall 4 and 6 Black premium leather seats in back rows of halls 1 to 6 (264 seats) AIRLINE-CONCEPT SEATING Econo
Slide 61: Potential Inditex Expansion Project 2024-2025
POTENTIAL INDITEX EXPANSION PROJECT 2024-2025
Slide 62: Renovation and Expansion: Ground Floor
INDITEX 2024/2025 RENOVATION AND EXPANSION Ground Floor
Slide 63: Renovation and Expansion: First Floor
INDITEX 2024/2025 RENOVATION AND EXPANSION First Floor - Planned Shopmix
Slide 64: Renovation and Expansion: Underground Parking
INDITEX 2024/2025 RENOVATION AND EXPANSION UNDERGROUND PARKING
Slide 65: Marketing Strategy
MARKETING STRATEGY MARKETING STRATEGY
Slide 66: Marketing Strategy
MARKETING STRATEGY Overview of Marketing Strategy Goal: Enhance mall visibility, drive foot traffic, and foster customer loyalty. Approach: Utilize a comprehensive mix of digital, traditional, and in- person channels to engage diverse target groups. Target Groups: Local Residents, Tourists, Families
Slide 67: Loyalty Platform
LOYALTY PLATFORM MojCityMall KPI's Review Great launch, most innovative app for malls on the market and for sale discounts news. Easy to use and people follow the news constantly. Very good results with steady and sustainable growing trend. Numbers to look at: Number of downloads app 28,152 Number o
Slide 68: Customer's First Choice
CUSTOMER’S FIRST CHOICE (acc. to the Marketing Survey 2023/June - Sep) Compact and user-friendly layout for easy navigation Positive image and nostalgia for younger visitors Strong tenant mix Central and safe location Attracts to broad spectar of demographic cohorts' Strong reputation and preference
Slide 69: Past Marketing Events
PAST MARKETING EVENTS
Slide 70: Marketing Highlights: Chocolate Day
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS CHOCOLATE DAY
Slide 71: Marketing Highlights: City Theatre
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS CITY THEATRE – MY THEATRE
Slide 72: Marketing Highlights: Multiverse
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS MULTIVERSE September 2023
Slide 73: Marketing Highlights: Selfie Museum
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SELFIE MUSEUM February 2022
Slide 74: Marketing Highlights: Skopje Fashion Festival
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SKOPJE FASHION FESTIVAL March 2022
Slide 75: Marketing Highlights: Skopje Predizfit
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SKOPJE PREDIZFIT June 2022
Slide 76: Marketing Highlights: Running Club
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SKOPJE CITY RUNNING CLUB Jan - Dec 2023
Slide 77: Marketing Highlights: 3x3 Basket Tournament
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS 3X3 BASKET TOURNAMENT June 2022
Slide 78: Marketing Highlights: Skopje Celebrates 10 Years
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SKOPJE CELEBRATES 10 YEARS March 2022
Slide 79: Marketing Highlights: Skopje Unplugged
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SKOPJE UNPLUGGED
Slide 80: Marketing Highlights: Gin Lane Festival
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS GIN LANE FESTIVAL June 2023
Slide 81: Marketing Highlights: Women's Artisans Bazar
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS WOMEN’S ARTISANS BAZAR March 2023
Slide 82: Marketing Highlights: Movember 2023
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS MOVEMBER 2023
Slide 83: Marketing Highlights: Santa Claus Race
MARKETING HIGHLIGHTS FOR THE LAST 4 YEARS SANTA CLAUS RACE December 2023
Slide 84: Thank You
Lie Skopje City Mall THANK YOU ty HYPROP