Adel Kalemcilik Ticaret Ve Sanayi A.s. · BIST:ADEL
Adel Kalemcilik Ticaret Ve Sanayi A.s — Adel Kalemcilik — Investor Presentation (March 2025)
20 slides from Adel Kalemcilik Ticaret Ve Sanayi A.s's investor presentation, March 2025
Slide 1: Adel Kalemcilik Investor Presentation March 2025
Adel Kalemcilik Investor Presentation March 2025
Slide 2: Contents
Contents 2 Company Overview 9 Turkish Stationery Market & 14 Financial Results 3 About Adel Adel Kalemcilik 15 Key Financial Indicators 4 Shareholding Structure 10 Turkish Stationery Market - 2025 Q1 5 Plant & R&D Center 11 Sales Channels 6 Product Safety 12 Marketing & Sales Operations / 2025 Fairs
Slide 3: Company Overview
Company Overview ADEL KALEMCİLİK INVESTOR PRESENTATION MARCH 2025 2
Slide 4: About Adel
About Adel • Founded: 1969 • 1995: Anadolu Group - Faber- • 2019: R&D center opened at Castell joint venture Şekerpınar facility • Turkey’s biggest and most modern manufacturer of • 1996: İstanbul stock exchange • Member of national and stationary & writing implements (BIST) listing international pr
Slide 5: Shareholding Structure
Shareholding Structure Founded in 1950 Founded in 1761 27.71% of Adel Kalemcilik shares Operations in 8 different business 6,500 employees are publicly-traded lines Production facilities in 10 countries Operations in 20 countries Sales offices in 22 countries 90+ production facilities Distributors i
Slide 6: Plant & R&D Center
Plant & R&D Center Manufactures a variety of product groups under a single roof Adel Kalemcilik product groups: Wood-cased pencils Art supplies Writing and drawing implements Product development, cost improvement and localization in line with the global goals for sustainable development 36,000 m2 ~1
Slide 7: Product Safety
Product Safety We operate on the principle of never bringing to market any product that we would not allow our own kids to use. 40,000 PRODUCT SAFETY & QUALITY TESTS Local and international certifications: Local and international certifications: ISO 9001 Quality Management System ISO 27001 Informati
Slide 8: Sustainability
Sustainability We were delighted to publish our 2023 Sustainability Report, our Our goals… As Adel Kalemcilik, we aim to achieve the following by 2050: second sustainability report, at the - reducing waste by 50% end of 2024 because it gave us - reaching a recycling rate of 50% the opportunity to sh
Slide 9: Social Responsibility
Social Responsibility With its core value of “Goodness” and its vision of being a part of the lives of everyone who wants to shape and color their dreams and leave a mark, Adel carries out numerous successful projects that will foster social impact and actively supports existing social projects. Wit
Slide 10: Turkish Stationery Market & Adel Kalemcilik
Turkish Stationery Market & Adel Kalemcilik ADEL KALEMCİLİK INVESTOR PRESENTATION MARCH 2025 9
Slide 11: Turkish Stationery Market
Turkish Stationery Market BRAND RECOGNITION BRAND LOYALTY Estimated dimensions: 2023 2024 ~ TL 8.2 billion ~ TL 11.8 billion 98% 79% Estimated numerical growth: 2023 2024 ~ 85%-90% ~ 44% 75% 30% Adel Kalemcilik Market share ~ 25% - 30% Sources: Euromonitor International, Adel Kalemcilik Field Resear
Slide 12: Sales Channels
Sales Channels Traditional Modern Exports School & tenders Online Stationers & other Direct customer 30+ countries Direct / indirect Online retail sales retailers management & sales sales Exclusive dealership sales Adel markets and sells more than 3,000 products made by the world’s leading stationer
Slide 13: Marketing & Sales Operations / 2025 Fairs
Marketing & Sales Operations / 2025 Fairs In total, 19 fairs were organized in 18 provinces. Through these fairs, 5,700 retail points were reached. The targets set for all these 19 fairs were successfully completed. İSTANBUL ZONGULDAK ÇORLU SAMSUN KOCAELİ TRABZON BURSA ERZURUM ANKARA KAYSERİ İZMİR M
Slide 14: Business Cycle
Business Cycle Each year’s business plans laid out in previous year’s 4th quarter January-February fairs attended and orders received Fair order procurement, shipping, and collection processes move forward as follows: Janu December ar y Main goal: Complete all shipments before schools reopen in the
Slide 15: Financial Results
Financial Results ADEL KALEMCİLİK INVESTOR PRESENTATION MARCH 2025 14
Slide 16: Key Financial Indicators - 2025 Q1
Key Financial Indicators - 2025 Q1 Net Sales (TL million) Gross Profit (TL million) EBITDA (TL million) Net Profit (TL million) -70% -80% 256 121 916 526 March March 2025 2025 107 March March 277 2024 2024 -133 March March March March 2024 2025 2024 2025 -201 57% 39% Gross Profit Margin ADEL KALEMCİ
Slide 17: Key Financial Indicators - 2025 Q1
Key Financial Indicators - 2025 Q1 Net Working Capital (TL million) Net Financial Debt (TL million) Free Cash Flow (TL million) March March 4.0 2024 2025 944 681 -9 894 40% 889 30% 23% 383 189 0.4 0.7 -377 March December March March December March 2024 2024 2025 2024 2024 2025 Net Working Capital (T
Slide 18: Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q1
Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q1 Net Sales (TL million) Gross Profit (TL million) EBITDA (TL million) Net Profit (TL million) -58% -67% 252 154 655 March March 449 2025 2025 276 148 March March 2024 2024 -102 -139 March March March March 2024 2025 2024 2025 68% 54% Gros
Slide 19: Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q1
Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q1 Net Working Capital (TL million) Net Financial Debt (TL million) Free Cash Flow (TL million) 630 681 32% 3.7 March 10 2025 556 24% March 441 2024 21% 348 137 0.6 0.2 -377 -366 March December March March December March 2024 2024 2025 2024
Slide 20: Thanks
So Thanks PID DA DER DD) Sooo: