Adel Kalemcilik Ticaret Ve Sanayi A.s. · BIST:ADEL
Adel Kalemcilik Ticaret Ve Sanayi A.s — Adel Kalemcilik — Investor Presentation (December 2025)
20 slides from Adel Kalemcilik Ticaret Ve Sanayi A.s's investor presentation, December 2025
Slide 1: Adel Kalemcilik Investor Presentation 2025
Adel Kalemcilik Investor Presentation 2025
Slide 2: Contents
Contents 2 Company Overview 9 Turkish Stationery Market & 14 Financial Results 3 About Adel Adel Kalemcilik 15 Key Financial Indicators 4 Shareholding Structure 10 Turkish Stationery Market - 2025 5 Plant & R&D Center 11 Sales Channels 6 Product Safety 12 Marketing & Sales Operations / 2025 Fairs 7
Slide 3: Company Overview
Company Overview ADEL KALEMCİLİK INVESTOR PRESENTATION 2025 2
Slide 4: About Adel
About Adel • Founded: 1969 • 1995: Anadolu Group - Faber- • 2019: R&D center opened at Castell joint venture Şekerpınar facility • Turkey’s biggest and most modern manufacturer of • 1996: İstanbul stock exchange • Member of national and stationary & writing implements (BIST) listing international pr
Slide 5: Shareholding Structure
Shareholding Structure Founded in 1950 Founded in 1761 27.71% of Adel Kalemcilik shares Operations in 8 different business 6,500 employees are publicly-traded lines Production facilities in 10 countries Operations in 20 countries Sales offices in 22 countries Nearly 100 production facilities Distrib
Slide 6: Plant & R&D Center
Plant & R&D Center Manufactures a variety of product groups under a single roof Adel Kalemcilik product groups: Wood-cased pencils Art supplies Writing and drawing implements Product development, cost improvement and localization in line with the global goals for sustainable development 36,000 m2 ~1
Slide 7: Product Safety
Product Safety We operate on the principle of never bringing to market any product that we would not allow our own kids to use. 40,000 PRODUCT SAFETY & QUALITY TESTS Local and international certifications: ISO 9001 Quality Management System ISO 14001 Environmental Management System ISO 45001 Occupat
Slide 8: Sustainability
Sustainability We presented our 2024 Sustainability Report, which was created within an Our goals… As Adel Kalemcilik,we aim to: integrated framework with investor - reduce waste by 50% and reach a recycling rate of 50% by 2050 relations, risk management, capital - make firm progress towards our car
Slide 9: Social Responsibility
Social Responsibility With its core value of “goodness” and its vision of being a part of the lives of everyone who wants to shape and color their dreams and leave a mark, Adel also carries out numerous successful projects that will foster social impact and actively supports existing social projects
Slide 10: Turkish Stationery Market & Adel Kalemcilik
Turkish Stationery Market & Adel Kalemcilik ADEL KALEMCİLİK INVESTOR PRESENTATION 2025 9
Slide 11: Turkish Stationery Market
Turkish Stationery Market BRAND RECOGNITION BRAND LOYALTY 98% 79% Adel Kalemcilik Market share ~ 25% - 30% 75% 30% Sources: Euromonitor International, Adel Kalemcilik Field Research, IPSOS Brand Health Tracking, October 24, issue=825 * Computer Assisted Web Interviewing (CAWI) was used in brand meas
Slide 12: Sales Channels
Sales Channels Traditional Modern Exports School & tenders Online Stationers & other Direct customer 30+ countries Direct / indirect Online retail sales retailers management & sales sales A store authorized to Exclusive dealership sell branded goods sales on one of Turkey’s biggest e-commerce platfo
Slide 13: Marketing & Sales Operations / 2025 Fairs
Marketing & Sales Operations / 2025 Fairs In total, 19 fairs were organized in 18 provinces. Through these fairs, 5,700 retail points were reached. İSTANBUL ZONGULDAK ÇORLU SAMSUN KOCAELİ TRABZON BURSA ERZURUM ANKARA KAYSERİ İZMİR VAN MALATYA KONYA DİYARBAKIR ADANA ANTALYA GAZİANTEP ADEL KALEMCİLİK
Slide 14: Business Cycle
Business Cycle Each year’s business plans laid out in previous year’s 4th quarter January-February fairs attended and orders received Fair order procurement, shipping, and collection processes move forward as follows: Janu December ar y Main goal: Complete all shipments before schools reopen in the
Slide 15: Financial Results
Financial Results ADEL KALEMCİLİK INVESTOR PRESENTATION 2025 14
Slide 16: Key Financial Indicators - 2025
Key Financial Indicators - 2025 Net Sales (TL million) Gross Profit (TL million) EBITDA (BNRI)* (TL million) Net Profit (TL million) -41% -54% 24 2025 2024 3,550 1,817 547 -502 2,100 833 1 2024 2025 2024 2025 2024 2025 51% 40% Gross Profit Margin * BNRI: Before non-recurring items ADEL KALEMCİLİK IN
Slide 17: Key Financial Indicators - 2025
Key Financial Indicators - 2025 Net Working Capital (TL million) Net Financial Debt (TL million) Free Cash Flow (TL million) 56 2024 2025 30 -44 -992 1,289 1,179 1,057 456 2024 2025 2024 2025 Net Working Capital (TL million) Net Working Capital/Net Sales (%)* *Net Working Capital/Net Sales ratio is
Slide 18: Key Financial Indicators (Non-compliant with TAS 29) - 2025
Key Financial Indicators (Non-compliant with TAS 29) - 2025 Net Sales (TL million) Gross Profit (TL million) EBITDA (BNRI) (TL million) Net Profit (TL million) -19% -33% 211 2025 2,334 1,400 609 2024 941 1,892 115 2024 2025 2024 2025 2024 2025 -405 60% 50% Gross Profit Margin ADEL KALEMCİLİK INVESTO
Slide 19: Key Financial Indicators (Non-compliant with TAS 29) - 2025
Key Financial Indicators (Non-compliant with TAS 29) - 2025 Net Working Capital (TL million) Net Financial Debt (TL million) Free Cash Flow (TRL million) 60 33 100 2025 2024 -869 1,289 1,142 766 -377 348 2024 2025 2024 2025 Net Working Capital (TL million) Net Working Capital/Net Sales (%)* *Net Wor
Slide 20: Thanks
So Thanks PID DA DER DD) Sooo:
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