Adel Kalemcilik Ticaret Ve Sanayi A.s. · BIST:ADEL
Adel Kalemcilik Ticaret Ve Sanayi A.s — Adel Kalemcilik — Investor Presentation (September 2025)
20 slides from Adel Kalemcilik Ticaret Ve Sanayi A.s's investor presentation, September 2025
Slide 1: Adel Kalemcilik Investor Presentation September 2025
Adel Kalemcilik Investor Presentation September 2025
Slide 2: Contents
Contents 2 Company Overview 9 Turkish Stationery Market & 14 Financial Results 3 About Adel Adel Kalemcilik 15 Key Financial Indicators 4 Shareholding Structure 10 Turkish Stationery Market - 2025 Q3 5 Plant & R&D Center 11 Sales Channels 6 Product Safety 12 Marketing & Sales Operations / 2025 Fairs
Slide 3: Company Overview
Company Overview ADEL KALEMCİLİK INVESTOR PRESENTATION SEPTEMBER 2025 2
Slide 4: About Adel
About Adel • Founded: 1969 • 1995: Anadolu Group - Faber- • 2019: R&D center opened at Castell joint venture Şekerpınar facility • Turkey’s biggest and most modern manufacturer of • 1996: İstanbul stock exchange • Member of national and stationary & writing implements (BIST) listing international pr
Slide 5: Shareholding Structure
Shareholding Structure Founded in 1950 Founded in 1761 27.71% of Adel Kalemcilik shares Operations in 8 different business 6,500 employees are publicly-traded lines Production facilities in 10 countries Operations in 20 countries Sales offices in 22 countries Nearly 100 production facilities Distrib
Slide 6: Plant & R&D Center
Plant & R&D Center Manufactures a variety of product groups under a single roof Adel Kalemcilik product groups: Wood-cased pencils Art supplies Writing and drawing implements Product development, cost improvement and localization in line with the global goals for sustainable development 36,000 m2 ~1
Slide 7: Product Safety
Product Safety We operate on the principle of never bringing to market any product that we would not allow our own kids to use. 40,000 PRODUCT SAFETY & QUALITY TESTS Local and international certifications: ISO 9001 Quality Management System ISO 14001 Environmental Management System ISO 45001 Occupat
Slide 8: Sustainability
Sustainability We presented our 2024 Sustainability Report, which was created within an Our goals… As Adel Kalemcilik,we aim to: integrated framework with investor - reduce waste by 50% and reach a recycling rate of 50% by 2050 relations, risk management, capital - make firm progress towards our car
Slide 9: Social Responsibility
Social Responsibility With its core value of “Goodness” and its vision of being a part of the lives of everyone who wants to shape and color their dreams and leave a mark, Adel carries out numerous successful projects that will foster social impact and actively supports existing social projects. Wit
Slide 10: Turkish Stationery Market & Adel Kalemcilik
Turkish Stationery Market & Adel Kalemcilik ADEL KALEMCİLİK INVESTOR PRESENTATION SEPTEMBER 2025 9
Slide 11: Turkish Stationery Market
Turkish Stationery Market BRAND RECOGNITION BRAND LOYALTY Estimated dimensions: 2023 2024 ~ TL 8.2 billion ~ TL 11.8 billion 98% 79% Estimated numerical growth: 2023 2024 ~ 85%-90% ~ 44% 75% 30% Adel Kalemcilik Market share ~ 25% - 30% Sources: Euromonitor International, Adel Kalemcilik Field Resear
Slide 12: Sales Channels
Sales Channels Traditional Modern Exports School & tenders Online Stationers & other Direct customer 30+ countries Direct / indirect Online retail sales retailers management & sales sales A store authorized to Exclusive dealership sell branded goods sales on one of Turkey’s biggest e-commerce platfo
Slide 13: Marketing & Sales Operations / 2025 Fairs
Marketing & Sales Operations / 2025 Fairs In total, 19 fairs were organized in 18 provinces. Through these fairs, 5,700 retail points were reached. İSTANBUL ZONGULDAK ÇORLU SAMSUN KOCAELİ TRABZON BURSA ERZURUM ANKARA KAYSERİ İZMİR MALATYA VAN KONYA DİYARBAKIR ADANA ANTALYA ANTEP ADEL KALEMCİLİK INVE
Slide 14: Business Cycle
Business Cycle Each year’s business plans laid out in previous year’s 4th quarter January-February fairs attended and orders received Fair order procurement, shipping, and collection processes move forward as follows: Janu December ar y Main goal: Complete all shipments before schools reopen in the
Slide 15: Financial Results
Financial Results ADEL KALEMCİLİK INVESTOR PRESENTATION SEPTEMBER 2025 14
Slide 16: Key Financial Indicators - 2025 Q3
Key Financial Indicators - 2025 Q3 Net Sales (TL million) Gross Profit (TL million) EBITDA (BNRI)* (TL million) Net Profit (TL million) -41% -52% -84% 3,120 1,604 826 268 770 1,842 September 130 2025 September September September September September September September 2024 2025 2024 2025 2024 2025
Slide 17: Key Financial Indicators - 2025 Q3
Key Financial Indicators - 2025 Q3 Net Working Capital (TL million) Net Financial Debt (TL million) Free Cash Flow (TL million) 2,292 2,042 2,207 104 September September 1,565 2024 2025 54 1,013 30 437 -1,236 -1,670 September December September September December September 2024 2024 2025 2024 2024 2
Slide 18: Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q3
Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q3 Net Sales (TL million) Gross Profit (TL million) EBITDA (BNRI) (TL million) Net Profit (TL million) -19% -29% -60% 2,117 1,261 691 337 896 1,718 275 September 2025 September September September September September September September 202
Slide 19: Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q3
Key Financial Indicators (Non-compliant with TAS 29) - 2025 Q3 Net Working Capital (TL million) Net Financial Debt (TL million) 1.892 2.042 98 1.458 1.174 65 556 30 348 September December September September December September 2024 2024 2025 2024 2024 2025 Net Working Capital (TL million) Net Financ
Slide 20: Thanks
So Thanks PID DA DER DD) Sooo:
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