Slide 1: Exchange filing cover letter
FC/SE/2025-26/30 August 13, 2025 National Stock Exchange of India Limited BSE Limited Exchange Plaza, C – 1, Block G, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex, Bandra (E), Dalal Street, Mumbai-400051 Mumbai-400001 Symbol: FIRSTCRY Scrip Code: 544226 Sub : Investor Presentation of Brainbees So
Slide 2: Earnings Presentation Quarter ended June 30, 2025
Earnings Presentation Quarter ended June 30, 2025 AUGUST 13, 2025
Slide 3: Disclaimer
Disclaimer By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by Brainbees Solutions Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any
Slide 4: A baby's first cry is a special moment for parents
A baby’s first cry is a special moment for parents At FirstCry, we aim to make this and all such moments of the parenting journey filled with joy and happiness 3
Slide 5: Table of Contents
Table of Contents 1. Q1’FY26 Performance Highlights 2. Segmental Performance 3. Financial Summary 4. Business Overview 5. Supplementary Information 4
Slide 6: Q1'FY26 Performance Highlights
Q1’FY26 Performance Highlights • 3 5
Slide 7: Key highlights for Q1'FY26
Key highlights for Q1’FY26 We are happy to report 25% growth in Adjusted EBITDA(1) for the Consolidated Business in Q1’FY26. Consolidated business also turned Free Cash Flow(2) positive in Q1’FY26. Growth in this quarter in India Multi-Channel was moderated on account of broad based consumer slowdow
Slide 8: Q1'FY26: Performance Summary for Consolidated Business
Q1’FY26: Performance Summary for Consolidated Business Continued growth momentum with improvement in profitability INR 18,626 Mn INR 7,175 Mn Revenue from Operations Gross Margin + 13% vs Q1’FY25 + 15% vs Q1’FY25 | 82bps YoY expansion INR 927 Mn INR 526 Mn Adjusted EBITDA(1) Cash Profit After tax(2)
Slide 9: Q1'FY26 Snapshot for Consolidated Business
Q1’FY26 Snapshot for Consolidated Business 10.8 Mn INR 25,184 Mn INR 18,626 Mn Annual Unique Transacting GMV (1,3) Revenue from Operations(4) Customers(1,2) + 14% vs June 2024 + 9% vs Q1’FY25 + 13% vs Q1’FY25 INR 927 Mn INR 1,067 Mn INR 526 Mn Consolidated Adjusted India Multi-Channel Adjusted Cash
Slide 10: Segmental Performance
Segmental Performance • 3
Slide 11: India Multi-Channel Business
India Multi-Channel Business Growing user base with increasing orders and GMV Orders (Mn) Key Updates Growth was moderated primarily due to: 6% 9.5 • Challenges in last-mile delivery ecosystem 9.0 • Elevated geopolitical tensions, which impacted North-India volumes for approximately one week • Lower
Slide 12: India Multi-Channel Business
India Multi-Channel Business Witnessed continuous expansion in margins Revenue(1) (INR Mn) Adjusted EBITDA(1,2) (INR Mn) 36.6% 37.8% 8.3% 8.6% 8% 12,366 12% 1,067 11,501 954 Q1FY25 Q1FY26 Q1FY25 Q1FY26 Notes: % Gross Margin % % Adjusted EBITDA % % YoY Growth 1. Numbers represent consolidated metrics
Slide 13: International Business
International Business Continuous growth across all key metrics Orders(1) (Mn) Key Updates 7% 0.5 We continue to execute our plans of sustainable growth in both 0.4 UAE and KSA by: • Optimizing topline mix which yields a superior GMV to revenue conversion and superior margins • Acquiring superior qu
Slide 14: International Business
International Business Conscious move towards sustainable business growth Revenue(1) (INR Mn) Adjusted EBITDA(1,2) (INR Mn) 23.9% 24.9% (17%) (10%) 13% 2,073 (305) (30%) 1,837 (215) Q1FY25 Q1FY26 Q1FY25 Q1FY26 % Gross Margin % % Adjusted EBITDA % % YoY Growth Notes: 1. Numbers represent consolidated
Slide 15: Globalbees
Globalbees Continued strong growth momentum Key Updates • ‘Core Categories’(1) witnessed revenue growth of 40%+ with 4.5%+ Adjusted EBITDA(3) (post corporate expenses) in Q1FY26 • We continue to rationalize our portfolio of ‘Other Brands’(2) • Margins weighed down by the impact of rationalization of
Slide 16: Financial Summary
Financial Summary • 6 15
Slide 17: Combination of Scale, Growth and continuously improving Profitability
Combination of Scale, Growth and continuously improving Profitability Consolidated Revenue(1) (INR Mn) Consolidated Adjusted EBITDA(1,2) (INR Mn) 37.7% 38.5% 4.5% 5.0% 13% 18,626 25% 927 16,521 743 Q1FY25 Q1FY26 Q1FY25 Q1FY26 % Gross Margin % % Adjusted EBITDA % % YoY Growth Notes: 1. Numbers repres
Slide 18: Business Overview
Business Overview
Slide 19: FirstCry Platform: Highly scalable core capabilities
FirstCry Platform: Highly scalable core capabilities driving sustainable growth across all segments Full-Stack Full-Stack Monetization Capabilities Parenting Needs Capabilities Monetization Platform Platform
Slide 20: Largest multi-channel retailer for Mothers', Babies' and Kids' products in India
Largest multi-channel retailer for Mothers’, Babies’ and Kids’ products in India 78% 22% GMV(1) from online GMV(1) from offline India multi-channel retail India multi-channel retail 10.3 Mn 1,169 Annual Unique Modern Stores(4) Transacting Customer(2) incl. FOFO & COCO 159 Mn 536 FirstCry mobile app
Slide 21: Personalized shopping experiences with customized homepages
Personalized shopping experiences with customized homepages Personalization based on age and gender Personalization based on different festivals Home page for parent of Home page for parent of Driving regional personalization: Home pages across different regions 6 months old girl 10 years old boy du
Slide 22: Addressing Babies' and Kids' needs across age groups
Addressing Babies’ and Kids’ needs across age groups through a wide assortment of products Category wise share 1.9 Mn SKUs(1) offered from 8,022 brands(1) across our platforms of India GMV (%) Illustrative list of categories offered for different age groups 100% Trending fashion Feeding Toddler fash
Slide 23: Customers consistently transact more on our platform
Customers consistently transact more on our platform GMV Cohorts for Year 0 Till Year 4 Till Year 8 Till Year 12 Acquisition Year India Multi-channel business Year 0 to Year 4 (5 years) Year 0 to Year 8 (9 years) Year 0 to Year 12 (13 years) Fiscal 2013 1.0x 3.4x 5.5x 7.9x Fiscal 2017 1.0x 3.7x 6.3x
Slide 24: Highly curated Home Brand portfolio driving growth & margin expansion
Highly curated Home Brand portfolio driving growth & aiding margin expansion Our Key Home Brands Share of Home Brands in India Multichannel GMV ~1.5x CAGR of India > 55% Multichannel GMV Offering a curated assortment of high quality products 37% especially in the industry with fragmented supply
Slide 25: BabyHug: Largest Mothers', Babies', and Kids' products brand
BabyHug: Largest Mothers’, Babies’, and Kids’ products brand Available online and modern stores #1 Largest Mothers’, Babies’, and Kids’ products brand in the Asia Pacific region (exc. China) in terms of product assortment(1) #1 India’s largest multi-category Mothers’, Babies’, and Kids’ products bra
Slide 26: Combining the unique platform strength of commerce and community
Combining the unique platform strength of commerce and community Commerce and parenting community are housed in the same mobile application driving customer acquisition and retention 25
Slide 27: We operate India's largest and most engaged parenting community
We operate India’s largest and most engaged parenting community Baby Due Date Teething Calculator Baby Name Guide Tool Growth Memories Tracker Vaccine Milestones Tracker Diet Plans Q&A Parenting Discussion GPT Groups Personalized Contests and notifications Quizzes FirstCry Transmedia Premier Content
Slide 28: Long standing partnership with hospitals driving new user acquisition
Long standing partnership with hospitals driving new user acquisition Wide reach with hospitals and brand partners Unique market entry strategy Hospitals and Maternity 13,000+ Clinics(1) PAN India Expanding the coverage reach beyond existing channels Multi-Year Yielding Highest RoI for third 2.5 Mn+
Slide 29: KSA and UAE offer favourable demographics and a large market opportunity
KSA and UAE offer favourable demographics and a large market opportunity India International Markets KSA UAE Birth rate (per 000s for CY22) 16.3 17.0 9.9 Spend per child on Childcare products 9,280 – 9,350 61,000 – 71,000 160,000 – 170,000 in FY24 (INR) Childcare products market size in FY29 (INR Bn
Slide 30: Replicating our successful playbook in International markets
Replicating our successful playbook in International markets Went live in UAE in Oct’19 Went live in KSA in Aug’22 Currently operating as Online Platform in both UAE and KSA 3.7 times(1) International segment AOV as compared to India Multi-Channel AOV Source: RedSeer report titled “Childcare Market
Slide 31: Multiple levers in play to drive margin expansion in International business
Multiple levers in play to drive margin expansion in International business Evolution of Gross Margin for India Multichannel and International Business segments India Started 24.0% 36.6% Multichannel in FY11 in FY18 in FY25 Business Year 1 Year 7 Year 14 Multiple margin expansion levers, including b
Slide 32: Globalbees: Scaling D2C brands profitably
Globalbees: Scaling D2C brands profitably Select brands across categories Home Improvement Home Appliances & Utilities Active, Lifestyle & Health & Personal Accessories Care Witnessing organic growth since September 2022(1) Note: 1. Globalbees made last brand acquisition in September 2022 31
Slide 33: Globalbees: Strong organic growth across all categories
Globalbees Strong organic growth across all categories Category wise mix of revenue Details for FY25 Core Other Categories(1) Brands(2) 14% 8% Investments(3) 15,903 228 30% 12% (INR Mn) 33% 12% INR 12,093 Mn INR 15,777 Mn Adjusted FY24 Revenue 17% FY25 Revenue Brand EBITDA %(4) 7.5% (31%) 13% 30% 30
Slide 34: Supplementary Information
Supplementary Information 33
Slide 35: Summary Consolidated Profit & Loss Statement
Summary Consolidated Profit & Loss Statement INR Million(1) FY23(3) FY24 FY25 Q1FY25 Q1FY26 Revenue from Operations 52,622 64,809 76,596 16,521 18,626 Material Costs 35,297 41,632 47,986 10,291 11,450 Gross Profit 17,325 23,177 28,610 6,229 7,175 Gross Profit Margin % 32.9% 35.8% 37.4% 37.7% 38.5% D
Slide 36: Summary Segment Disclosures
Summary Segment Disclosures INR Million FY23(3) FY24 FY25 Q1FY25 Q1FY26 India Multi-Channel Revenue from Operations 39,105 45,795 52,785 11,501 12,366 Adjusted EBITDA(1) 2,435 4,040 4,997 954 1,067 Adjusted EBITDA margin (%) 6.2% 8.8% 9.5% 8.3% 8.6% Segment Results 742 1,666 2,333 330 400 Segment ma
Slide 37: Adjusted EBITDA to Profit / Loss after Tax Reconciliation
Adjusted EBITDA to Profit / Loss after Tax Reconciliation INR Million(1) FY23(4) FY24 FY25 Q1 FY25 Q1 FY26 Loss after Tax (4,864) (3,215) (2,648) (757) (665) Add : Tax Expenses (440) (0) 328 59 2 Add : Finance Costs 721 1,154 1,583 380 403 Add : Depreciation and Amortization Expense 2,963 3,709 4,04
Slide 38: Reconciliation of Profit / Loss after Tax to Cash Profit after Tax
Reconciliation of Profit / Loss after Tax to Cash Profit after Tax INR Million FY24 FY25 Q1 FY25 Q1 FY26 Loss after Tax (3,215) (2,648) (757) (665) Deferred Tax expense 438 23 19 67 Loss before Deferred Tax Expense (3,653) (2,671) (776) (732) Ind AS 116 Cost (Rent amortisation and finance cost)(2) 2
Slide 39: Other Operating Metrics (1/2)
Other Operating Metrics (1/2) Particulars (#s as of end of the period) FY23 FY24 FY25 Q1 FY26 Number of brands (1) 7,035 7,580 8,019 8,022 Number of SKUs (Mn) (2) 1.29 1.65 1.82 1.86 Number of warehouses and stockists (3) 79 80 83 84 Modern Stores 904 1,063 1,156 1,169 FOFO Stores 618 628 629 633 Ba
Slide 40: Other Operating Metrics (2/2)
Other Operating Metrics (2/2) Particulars FY23 FY24 FY25 Q1 FY25 Q1 FY26 GMV(1) from Online (INR Mn) 58,126 73,700 86,363 18,686 20,561 GMV(1) from Offline (INR Mn) 14,450 17,511 19,490 4,497 4,624 GMV(1) from Existing Customers (INR Mn) 52,963 65,878 79,259 19,191 21,256 GMV(1) from New Customers (
Slide 41: Summary estimate of share based compensation expense
Summary estimate of share based compensation expense Expected ESOP Charges INR Mn Q1 Q2 Q3 Q4 Total FY 2026 596 674 675 675 2,620 Commentary FY 2027 306 306 306 306 1,224 • The table illustrates expected ESOP cost for granted options(4) FY 2028 161 161 161 161 644 • Actual charges might be different
Slide 42: Glossary
Glossary Term Definition FirstCry Modern Stores Includes FirstCry-owned multi-brand stores, franchisee stores, and exclusive home brand stores Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern s