Slide 1: Exchange filing cover letter for Investor Presentation
FC/SE/2026-27/16 May 26, 2026 National Stock Exchange of India Limited BSE Limited Exchange Plaza, C – 1, Block G, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex, Bandra (E), Dalal Street, Mumbai-400051 Mumbai-400001 Symbol: FIRSTCRY Scrip Code: 544226 Sub: Investor Presentation of Brainbees Soluti
Slide 2: Earnings Presentation Quarter and Financial Year ended March 31, 2026
Earnings Presentation Quarter and Financial Year ended March 31, 2026 MAY 26, 2026
Slide 3: Disclaimer
Disclaimer By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by Brainbees Solutions Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any
Slide 4: A baby's first cry is a special moment for parents
A baby’s first cry is a special moment for parents At FirstCry, we aim to make this and all such moments of the parenting journey filled with joy and happiness 3
Slide 5: Table of Contents
Table of Contents 1. FY26 and Q4FY26 Performance Highlights 2. India Multichannel Business 3. International Business 4. Globalbees 5. Others Segment 6. Financial Summary 7. Supplementary Information 4
Slide 6: FY26 and Q4FY26 Performance Highlights
FY26 and Q4FY26 Performance Highlights • 3 5
Slide 7: Key highlights for Q4 and FY26
Key highlights for Q4 and FY26 Consolidated Business PAT positive 24% YoY increase 55% 57% and and 23% 23% YoY YoY improvement drop Free Cash Flow Positive in FY26 for India 12% YoY increase For FY 26 Multichannel Business Revenue for FY26 Adjusted EBITDA(1) for FY26 In Q4 and FY26 net In Net losses
Slide 8: FY26: Performance Summary for Consolidated Business
FY26: Performance Summary for Consolidated Business Investing in Long Term profitable growth INR 116,434 Mn INR 85,479Mn GMV (4,5) Revenue from Operations + 10% vs FY25 + 12% vs FY25 INR 4,860 Mn INR 3,119 Mn Adjusted EBITDA(1) Cash Profit After tax(2) + 24% vs FY25 + 49% vs FY25 Management Remarks
Slide 9: FY26: Business Segment Wise performance
FY26: Business Segment Wise performance India Multi-Channel International Globalbees Others INR 57,533 Mn INR 9,474 Mn INR 18,943 Mn INR 472 Mn Revenue from Operations Revenue from Operations Revenue from Operations Revenue from Operations + 9% vs FY25 + 10% vs FY25 + 20% vs FY25 + 11% vs FY25 INR 2
Slide 10: Q4'FY26 Snapshot
Q4’FY26 Snapshot Steady growth with improvement in profitability INR 28,814 Mn INR 21,627 Mn GMV (1,2) Revenue from Operations(3) 12% vs Q4’FY25 10% vs Q4’FY25 INR 1,187 Mn INR 723 Mn Consolidated Adjusted Cash Profit After Tax(5) EBITDA(4) 18% vs Q4’FY25 4% vs Q4’FY25 Notes: 1. Numbers represent co
Slide 11: India Multichannel Business Segmental Performance
India Multichannel Segmental Performance Business • 3 10
Slide 12: India Multi-Channel Business: Key Business Updates & Initiatives
India Multi-Channel Business Key Business Updates & Initiatives RocketBees Addressing footfalls in Faster delivery initiative the offline channel* Rolled out a realigned Expanded from 22 cities product portfolio to cater to to 62 cities a broader audience – to be completed by H1’FY27 Witnessing impr
Slide 13: India Multi-Channel Business: +$1Bn GMV with 11% growth
India Multi-Channel Business +$1Bn GMV with 11% growth in GMV in FY26 Orders (Mn) Key updates 8% 42.8 39.5 • Witnessed sequential improvement in YoY growth rate for revenue, despite heightened competitive intensity during the quarter. 10% • Diapering category continue to witness heightened competiti
Slide 14: India Multi-Channel Business: Sequential improvement in revenue growth
India Multi-Channel Business Sequential improvement in revenue growth Revenue(1) (INR Mn) Adjusted EBITDA(2) (INR Mn) 36.2% 33.4% 36.6% 35.6% 9.3% 7.3% 9.5% 8.8% 1% 9% 57,533 4,997 5,051 52,785 11% -13% 13,373 14,899 1,250 1,092 Q4FY25 Q4FY26 FY25 FY26 Q4FY25 Q4FY26 FY25 FY26 % Gross Margin % % Adju
Slide 15: International Business
International Business • 6 14
Slide 16: KSA and UAE offer favourable demographics and a large market opportunity
KSA and UAE offer favourable demographics and a large market opportunity India International Markets KSA UAE Birth rate (per 000s for CY22) 16.3 17.0 9.9 Spend per child on Childcare products 9,280 – 9,350 61,000 – 71,000 160,000 – 170,000 in FY24 (INR) Childcare products market size in FY29 (INR Bn
Slide 17: Replicating our successful playbook in International markets
Replicating our successful playbook in International markets Went live in UAE in Oct’19 Went live in KSA in Aug’22 Largely operating as Online Platform in both UAE and KSA 4 times(1) International segment AOV as compared to India AOV Source: RedSeer report titled “Childcare Market in India” dated Ju
Slide 18: Multiple levers in play to drive margin expansion in International business
Multiple levers in play to drive margin expansion in International business Evolution of Gross Margin for India Multichannel and International Business segments India Started 24.0% 25.7% 35.6% Multichannel in FY11 in FY18 in FY19 in FY26 Business Year 1 Year 7 Year 8 Year 15 Multiple margin expansio
Slide 19: International Business: FY26 growth impacted by elevated promotional activities
International Business FY26 growth impacted by elevated promotional activities by Horizontal players Orders (Mn) Key Highlights 6% • Continue to witness elevated promotional activities led by two 1.9 2.1 horizontal ecommerce players that entered these markets in 2024 4% • We continue to focus on sus
Slide 20: International Business: +$100Mn revenue in FY26
International Business +$100Mn revenue in FY26 with improving margins Revenue(1) (INR Mn) Adjusted EBITDA(2) (INR Mn) 23.1% 27.5% 23.3% 25.7% (15%) (9%) (16%) (10%) 10% (1,401) 9,474 35% 8,586 (907) 9% 33% (307) 2,054 2,248 (207) Q4FY25 Q4FY26 FY25 FY26 Q4FY25 Q4FY26 FY25 FY26 Notes: 1. Numbers repr
Slide 21: International Business: Continuous reduction in losses
International Business Witnessing continuous reduction in losses Adjusted EBITDA(1,2) (%) FY23 FY24 FY25 FY26 (10%) (16%) 674 Bps (19%) (25%) 831 Bps Bps Improvement Notes: 1. Numbers represent consolidated metrics of International business comprising UAE and KSA 20 2. Adjusted for share-based compe
Slide 22: Globalbees
Globalbees • 6 21
Slide 23: Globalbees: Scaling D2C brands profitably
Globalbees: Scaling D2C brands profitably Select brands across categories Home Improvement Home Appliances & Utilities Active, Lifestyle & Health & Personal Accessories Care Witnessing organic growth since September 2022(1) Note: 1. Globalbees made last brand acquisition in September 2022 22
Slide 24: Globalbees: Core categories driving consistent and profitable growth
Globalbees Core categories driving consistent and profitable growth Core Categories(1) Rationalization of Performance for FY26 Other Brands INR 18,768 Mn 28% Other brands are the ones Revenue YoY Growth witnessing relatively lower revenue growth and are incurring losses Our endeavor is to INR 91
Slide 25: Globalbees: Strong growth momentum with high operational efficiency
Globalbees Strong growth momentum with high operational efficiency Revenue (INR Mn) Adjusted EBITDA(1) (INR Mn) 47.9% 44.5% 46.6% 42.4% 0.7% 5.8% 1.4% 3.0% 2.5x 559 Gross margin decline 20% 18,943 mainly driven by rationalization of Other brands and change in 15,777 settlement by Flipkart group, whi
Slide 26: Globalbees: Strong focus on profitability profile
Globalbees Strong focus on profitability profile Adjusted EBITDA(1) (%) 3% 1% 0% FY23 FY24 FY25 FY26 (5%) Notes: 1. Adjusted EBITDA is post corporate expenses and adjusted for ESOP cost; 25
Slide 27: Others Segment
Others Segment • 6 26
Slide 28: Strong growth in preschool partnerships across 190+ cities
Strong growth in preschool partnerships across 190+ cities Preschools (at the end of period) Students enrolled 23,049 436 363 18,470 208 9,623 FY24 FY25 FY26 FY24 FY25 FY26 27
Slide 29: Strong revenue and EBITDA growth
Strong revenue and EBITDA growth Revenue (INR Mn) Adjusted EBITDA(1) (INR Mn) 18% 24% 27% 472 125 425 104 334 58 FY24 FY25 FY26 FY24 FY25 FY26 % Adjusted EBITDA % Note: 1. Adjusted for share-based compensation expenses 28
Slide 30: Financial Summary
Financial Summary • 6 29
Slide 31: Performance across Business Segments
Performance across Business Segments 12% YoY revenue growth for consolidated business(1) in FY26 vs FY25 India Multi-Channel Business International Business 9.5% 8.8% (16%) (10%) 57,533 9% 10% 9,474 52,785 8,586 FY25 FY26 FY25 FY26 Globalbees Others 1.4% 3% 24% 27% 18,943 11% 472 20% 425 15,777 FY25
Slide 32: Combination of Scale, Growth and continuously improving Profitability
Combination of Scale, Growth and continuously improving Profitability Consolidated Revenue(1) (INR Mn) Consolidated Adjusted EBITDA(2) (INR Mn) 37.5% 35.4% 37.4% 36.2% 5.2% 5.5% 5.1% 5.7% 12% 85,479 24% 4,860 76,596 3,935 12% 18% 21,627 1,187 19,303 1,005 Q4FY25 Q4FY26 FY25 FY26 Q4FY25 Q4FY26 FY25 F
Slide 33: Supplementary Information
Supplementary Information 32
Slide 34: Largest multi-channel retailer for Mothers', Babies' and Kids' products in India
Largest multi-channel retailer for Mothers’, Babies’ and Kids’ products in India 78% 22% GMV(1) from online GMV(1) from offline India multi-channel retail India multi-channel retail 11.03 Mn 1,189 Annual Unique Modern Stores(4) Transacting Customer(2) incl. FOFO & COCO 193 Mn 536 FirstCry mobile app
Slide 35: Personalized shopping experiences with customized homepages
Personalized shopping experiences with customized homepages Personalization based on age and gender Personalization based on different festivals Home page for parent of Home page for parent of Driving regional personalization: Home pages across different regions 6 months old girl 10 years old boy du
Slide 36: Addressing Babies' and Kids' needs across age groups through a wide assortment
Addressing Babies’ and Kids’ needs across age groups through a wide assortment of products Category wise share 2 Mn SKUs(1) offered from 7,800+ brands(1) across our platforms of India GMV (%) Illustrative list of categories offered for different age groups 100% Trending fashion Feeding Toddler fashi
Slide 37: Customers consistently transact more on our platform
Customers consistently transact more on our platform Transaction Cohorts for Till Year 4 Till Year 8 Till Year 12 India Multi-channel business Year 0 to Year 4 Year 0 to Year 8 Year 0 to Year 12 Fiscal 2014 6.8 9.4 11.3 Fiscal 2018 7.8 11.5 8.1 Fiscal 2022 Average for all Cohorts (Fiscal 2011 to 202
Slide 38: Highly curated Home Brand portfolio driving growth & aiding margin expansion
Highly curated Home Brand portfolio driving growth & aiding margin expansion Our Key Home Brands Share of Home Brands in India Multichannel GMV ~1.5x CAGR of India Multichannel GMV > 58% Offering a curated assortment of high quality products especially in the industry with 37% fragmented supply
Slide 39: We operate India's largest and most engaged parenting community
We operate India’s largest and most engaged parenting community Baby Due Date Teething Calculator Baby Name Guide Tool Growth Memories Tracker Vaccine Milestones Tracker Diet Plans Q&A Parenting Discussion GPT Groups Personalized Contests and notifications Quizzes FirstCry Transmedia Premier Content
Slide 40: Long standing partnership with hospitals driving new user acquisition
Long standing partnership with hospitals driving new user acquisition Wide reach with hospitals and brand partners Unique market entry strategy Hospitals and Maternity 13,500+ Clinics(1) PAN India Expanding the coverage reach beyond existing channels Multi-Year Yielding Highest RoI for our 2.4 Mn+ P
Slide 41: Summary of Consolidated Profit & Loss Statement
Summary of Consolidated Profit & Loss Statement INR Million(1) FY24 FY25 FY26 Q4FY25 Q4FY26 Revenue from Operations 64,809 76,596 85,479 19,303 21,627 Material Costs 41,632 47,986 54,524 12,063 13,980 Gross Profit 23,177 28,610 30,955 7,240 7,647 Gross Profit Margin % 35.8% 37.4% 36.2% 37.5% 35.4% D
Slide 42: Summary Segment Disclosures
Summary Segment Disclosures INR Million FY24 FY25 FY26 Q4FY25 Q4FY26 India Multi-Channel Revenue from Operations 45,795 52,785 57,533 13,373 14,899 Adjusted EBITDA(1) 4,040 4,997 5,051 1,250 1,092 Adjusted EBITDA margin (%) 8.8% 9.5% 8.8% 9.3% 7.3% Segment Results 1,666 2,333 2,279 534 365 Segment m
Slide 43: Adjusted EBITDA to Profit / Loss after Tax Reconciliation
Adjusted EBITDA to Profit / Loss after Tax Reconciliation INR Million(1) FY24 FY25 FY26 Q4 FY25 Q4 FY26 Loss after Tax (3,215) (2,648) (2,037) (1,115) (482) Add : Tax Expenses (0) 328 375 (60) (52) Add : Finance Costs 1,154 1,583 1,557 376 364 Add : Depreciation and Amortization Expense 3,709 4,046
Slide 44: Reconciliation of Profit / Loss after Tax to Cash Profit after Tax
Reconciliation of Profit / Loss after Tax to Cash Profit after Tax INR Million FY25 FY26 Q4 FY25 Q4 FY26 Loss after Tax (2,648) (2,037) (1,115) (482) Deferred Tax expense 23 (5) 74 115 Loss before Deferred Tax Expense (2,671) (2,032) (1,189) (597) Ind AS 116 Cost (Rent amortisation and finance cost)
Slide 45: Other Operating Metrics (1/2)
Other Operating Metrics (1/2) Particulars (#s as of end of the period) FY24 FY25 FY26 Number of brands (1) 7,580 8,019 7,855 Number of SKUs (Mn) (2) 1.65 1.82 2.0 Number of warehouses and stockists (3) 80 83 84 Modern Stores 1,063 1,156 1,190 FOFO Stores 628 629 653 BabyHug COCO Stores 284 296 271 F
Slide 46: Other Operating Metrics (2/2)
Other Operating Metrics (2/2) Particulars FY24 FY25 FY26 Q4 FY25 Q4 FY26 GMV(1) from Online (INR Mn) 73,700 86,363 95,349 21,477 23,408 GMV(1) from Offline (INR Mn) 17,511 19,490 21,086 4,669 5,405 GMV(1) from Existing Customers (INR Mn) 65,878 79,259 89,273 21,931 24,184 GMV(1) from New Customers (
Slide 47: Summary estimate of share based compensation expense
Summary estimate of share based compensation expense Expected ESOP Charges INR Mn Q1 Q2 Q3 Q4 Total FY 2027 313 313 313 313 1,252 • Commentary FY 2028 164 164 164 164 656 • The table illustrates expected ESOP cost for granted options(4) FY 2029 77 77 77 77 308 • Actual charges might be different bas
Slide 48: Glossary
Glossary Term Definition FirstCry Modern Stores Includes FirstCry-owned multi-brand stores, franchisee stores, and exclusive home brand stores Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern s