Slide 1: Exchange filing cover letter
FC/SE/2024-25/74 February 08, 2025 National Stock Exchange of India Limited BSE Limited Exchange Plaza, C – 1, Block G, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex, Bandra (E), Dalal Street, Mumbai-400051 Mumbai-400001 Symbol: FIRSTCRY Scrip Code: 544226 Sub : Investor Presentation of Brainbees
Slide 2: Q3 and 9M FY25 Earnings Presentation
Q3 and 9M FY25 Earnings Presentation FEBRUARY 08, 2025
Slide 3: Disclaimer
Disclaimer By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by Brainbees Solutions Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any
Slide 4: A baby's first cry is a special moment for parents
A baby’s first cry is a special moment for parents At FirstCry, we aim to make this and all such moments of the parenting journey filled with joy and happiness
Slide 5: Table of Contents
Table of Contents 1. Q3 and 9M’FY25 Snapshot 2. Segmental Performance 3. Financial Summary 4. Business Overview 5. Supplementary Information
Slide 6: Q3 and 9M'FY25 Snapshot
Q3 and 9M’FY25 Snapshot • 3
Slide 7: Q3'FY25: Key Highlights
Q3’FY25: Key Highlights Best quarter in the terms of profitability in the last 4 years INR 69 MM INR 941 MM 11.2% 6.4% Consolidated Consolidated India Multi-Channel Consolidated Profit Before Tax Cash Profit After Tax(1) Adjusted EBITDA(2) Adjusted EBITDA(2) Management Remarks “Q3’FY25 has been our
Slide 8: 9M'FY25 Snapshot
9M’FY25 Snapshot Continued growth momentum with improvement in profitability 10.3 MM INR 79,699 MM INR 57,293 MM Annual Unique Transacting GMV (1,2) Revenue from Operations(3) Customers(1) + 17% vs Dec 2023 + 17% vs 9M’FY24 + 19% vs 9M’FY24 INR 2,930 MM INR 3,747 MM INR 1,397 MM Consolidated Adjuste
Slide 9: Q3'FY25 Snapshot
Q3’FY25 Snapshot Growth moderated primarily due to advancement of seasonal spends in India 10.3 MM INR 31,241 MM INR 21,723 MM Annual Unique Transacting GMV (1,2) Revenue from Operations(3) Customers(1) + 17% vs Dec 2023 + 13% vs Q3’FY24 + 14% vs Q3’FY24 INR 1,385 MM INR 1,689 MM INR 941 MM Consolid
Slide 10: Segmental Performance
Segmental Performance • 3
Slide 11: India Multi-Channel Business
India Multi-Channel Business Accelerating growth in user base driving GMV growth at scale Orders(1) (MM) Key Updates 17% 29.6 • Growth in Q3’FY25 was moderated primarily due to the advancement of festivals (Dussehra & Durga Puja 25.4 in early Oct in 2024). 13% 11.1 • Delayed winter resulted in moder
Slide 12: India Multi-Channel Business
India Multi-Channel Business Strong revenue growth with 26% YoY improvement in profitability in 9MFY25 Revenue(1) (INR MM) Adjusted EBITDA(2) (INR MM) 10.7% 11.2% 8.8% 9.5% 17% 39,411 26% 3,747 33,805 2,976 15% 15,106 20% 1,689 13,129 1,408 Q3FY24 Q3FY25 9MFY24 9MFY25 Q3FY24 Q3FY25 9MFY24 9MFY25 % Y
Slide 13: India Multi-Channel Business
India Multi-Channel Business Witnessing continuous expansion in Adjusted EBITDA margins Adjusted EBITDA(1,2) (%) 70 bps 9.5% 259 bps 8.8% 8.8% 6.2% (3) FY23 FY24 9MFY24 9MFY25 Bps YoY improvement Notes: 1. Numbers represent consolidated metrics of India Multi-channel business 2. Adjusted for share-b
Slide 14: International Business
International Business Q3FY25 growth impacted by elevated promotional activities by New Horizontal players Orders(1) (MM) Key Updates • Q3FY25 witnessed elevated promotional activities by two 8% 1.5 horizontal ecommerce players who are new entrants in the 1.4 region 9% • We consciously stayed away f
Slide 15: International Business
International Business Achieving sustainable topline growth by improving margins Revenue(1) (INR MM) Adjusted EBITDA(2) (INR MM) (16%) (15%) (20%) (17%) 15% 6,532 (1,140) 5,691 (1,094) 13% 2,614 (395) (370) 2,308 Q3FY24 Q3FY25 9MFY24 9MFY25 Q3FY24 Q3FY25 9MFY24 9MFY25 % YoY Growth % Adjusted EBITDA
Slide 16: Globalbees
Globalbees Growth moderated primarily due to advancement of annual sales by 3P platforms (to Q2FY25) Revenue (INR MM) Adjusted EBITDA(1) (INR MM) 0.6% 1.4% 0.4% 1.6% 29% 11,793 5.9x 191 9,107 13% 4,223 2.6x 60 3,744 32 23 Q3FY24 Q3FY25 9MFY24 9MFY25 Q3FY24 Q3FY25 9MFY24 9MFY25 % YoY growth % Adjuste
Slide 17: Financial Summary
Financial Summary • 6
Slide 18: Combination of Scale, Growth and continuously improving Profitability
Combination of Scale, Growth and continuously improving Profitability Consolidated Revenue(1) (INR MM) Consolidated Adjusted EBITDA(2) (INR MM) 34.5% 37.0% 35.4% 37.3% 5.6% 6.4% 4.0% 5.1% 19% 57,293 54% 2,930 48,140 1,907 30% 1,385 14% 21,723 1,064 19,002 Q3FY24 Q3FY25 9MFY24 9MFY25 Q3FY24 Q3FY25 9M
Slide 19: Consolidated business witnessing continuous expansion in profitability
Consolidated business witnessing continuous expansion in profitability Adjusted EBITDA(1,2) (%) 115 bps 5.1% 277 bps 4.2% 4.0% 1.5% (3) FY23 FY24 9MFY24 9MFY25 Bps YoY Improvement Notes: 1. Numbers represent consolidated metrics of India multi-channel, International, Globalbees, Others and inter-com
Slide 20: Business Overview
Business Overview • 3
Slide 21: FirstCry Platform: Highly scalable core capabilities
FirstCry Platform: Highly scalable core capabilities driving sustainable growth across all segments Full-Stack Full-Stack Monetization Capabilities Parenting Needs Capabilities Monetization Platform Platform
Slide 22: Pioneers of multi-channel retailing for mothers', babies' and kids' products
We are the pioneers of multi-channel retailing for Mothers’, Babies’ and Kids’ products in India 78% 22% GMV(1) from online GMV(1) from offline India multi-channel retail(2) India multi-channel retail(2) 9.8 MM 1,136 Annual Unique Modern Stores(4) Transacting Customer(3) incl. FOFO & COCO Community
Slide 23: Addressing needs across age groups through a wide assortment
Addressing Babies’ and Kids’ needs across age groups through a wide assortment of products 1.8 MM SKUs(1) offered from 8,023 brands(1) across our platforms Illustrative list of categories offered for different age groups Trending fashion Feeding Book & school Toddler fashion Apparel supplies Baby ap
Slide 24: Robust portfolio of home brands across product categories
Created a robust portfolio of home brands across product categories Our Key Home Brands Largest Mothers’, Babies’, and Kids’ products brand in the Asia Pacific region (exc. China) in terms of product assortment(1) India’s largest multi-category Mothers’, Babies’, and Kids’ products brand in terms of
Slide 25: Replicating our successful playbook in International markets
Replicating our successful playbook in International markets India International Markets KSA UAE Birth rate (per 000s for CY22) 16.3 17.0 9.9 Spend per child on Childcare products 9,280 – 9,350 61,000 – 71,000 160,000 – 170,000 in FY24 (INR) Childcare products market size in FY29 (INR BN) 5,150 – 5,
Slide 26: Globalbees: Scaling D2C brands profitably
Globalbees: Scaling D2C brands profitably Select brands across categories Home Utilities Appliances Fashion / lifestyle Home & Personal Care Brainbees Solutions Ltd. owns 50.73% stake(1) in Globalbees Note: 1. As on February 8, 2025; on fully diluted basis
Slide 27: Supplementary Information
Supplementary Information
Slide 28: Summary Consolidated Profit & Loss Statement
Summary Consolidated Profit & Loss Statement INR Million(1) FY23(3) FY24 9M FY24 9M FY25 Q3 FY24 Q3 FY25 Revenue from Operations 52,622 64,809 48,140 57,293 19,002 21,723 Material Costs 35,297 41,632 31,082 35,922 12,441 13,692 Gross Profit 17,325 23,177 17,058 21,371 6,561 8,031 Gross Profit Margin
Slide 29: Summary Segment Disclosures
Summary Segment Disclosures INR MM FY23(3) FY24 9M FY24 9M FY25 Q3 FY24 Q3 FY25 India Multi-Channel Revenue from Operations 39,105 45,795 33,805 39,411 13,129 15,106 Adjusted EBITDA(1) 2,435 4,040 2,976 3,747 1,408 1,689 Adjusted EBITDA margin (%) 6.2% 8.8% 8.8% 9.5% 10.7% 11.2% Segment Results 742
Slide 30: Adjusted EBITDA to Profit / Loss after Tax Reconciliation
Adjusted EBITDA to Profit / Loss after Tax Reconciliation INR MM(1) FY23(4) FY24 9M FY24 9M FY25 Q3 FY24 Q3 FY25 Loss after Tax (4,864) (3,215) (2,782) (1,533) (484) (147) Add : Tax Expenses (440) 0 85 388 58 216 Add : Finance Costs 721 1,154 1,149 1,207 407 422 Add : Depreciation and Amortisation E
Slide 31: Reconciliation of Profit / Loss after Tax to Cash Profit after Tax
Reconciliation of Profit / Loss after Tax to Cash Profit after Tax INR Million FY24 9M FY24 9M FY25 Q3 FY24 Q3 FY25 Loss after Tax (3,215) (2,782) (1,533) (484) (147) Deferred Tax expense 438 234 (51) 119 (104) Loss before Deferred Tax Expense (3,653) (3,016) (1,482) (603) (43) Ind AS 116 Cost (Rent
Slide 32: Other Operating Metrics (1/2)
Other Operating Metrics (1/2) Particulars (#s as of end of the period) FY23 FY24 Q3 FY24 Q3 FY25 Number of brands (1) 7,035 7,580 7,516 8,023 Number of SKUs (MM) (2) 1.29 1.65 1.58 1.81 Number of warehouses and stockists (3) 79 80 82 83 Modern Stores 904 1,063 1,018 1,136 FOFO Stores 618 628 632 628
Slide 33: Other Operating Metrics (2/2)
Other Operating Metrics (2/2) Particulars FY23 FY24 Q3 FY24 Q3 FY25 GMV(1,3) from Online (INR MM) 58,126 73,700 22,586 25,717 GMV(1) from Offline (INR MM) 14,450 17,511 4,961 5,523 GMV(1,3) from Existing Customers (INR MM) 52,963 65,878 22,492 25,902 GMV(1,3) from New Customers (INR MM) 19,613 25,33
Slide 34: Summary estimate of share based compensation expense
Summary estimate of share based compensation expense Expected ESOP Charges INR MM Q1 Q2 Q3 Q4 Total FY 2025 228 208 283 932 1,651 Commentary FY 2026 735 735 735 735 2,940 • The table illustrates expected ESOP cost for granted options including performance based ESOPs FY 2027 379 379 379 379 1,516 ap
Slide 35: Glossary
Glossary Term Definition FirstCry Modern Stores Includes FirstCry-owned multi-brand stores, franchisee stores, and exclusive home brand stores Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern s