Brainbees Solutions Limited · NSE:FIRSTCRY
Brainbees Solutions — Q1 FY27 Earnings Presentation
45 slides from Brainbees Solutions's earnings presentation, Aug 13, 2026
Slide 1: Exchange filing cover letter
FC/SE/2026-27/33 August 13, 2026 National Stock Exchange of India Limited BSE Limited Exchange Plaza, C – 1, Block G, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex, Bandra (E), Dalal Street, Mumbai-400051 Mumbai-400001 Symbol: FIRSTCRY Scrip Code: 544226 Sub: Investor Presentation of Brainbees Sol
Slide 2: Earnings Presentation Quarter ended June 30, 2026
Earnings Presentation Quarter ended June 30, 2026 AUGUST 13, 2026
Slide 3: Disclaimer
Disclaimer By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by Brainbees Solutions Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any
Slide 4: A baby's first cry is a special moment for parents
A baby’s first cry is a special moment for parents At FirstCry, we aim to make this and all such moments of the parenting journey filled with joy and happiness 3
Slide 5: Table of Contents
Table of Contents 1. Q1’FY27 Performance Highlights 2. India Multichannel Business 3. International Business 4. Globalbees 5. Others Segment 6. Financial Summary 7. Supplementary Information 4
Slide 6: Q1'FY27 Performance Highlights
Q1’FY27 Performance Highlights Segmental Performance • 5
Slide 7: Key highlights for Q1 FY27
Key highlights for Q1 FY27 Consolidated Business 13% YoY increase - Revenue for Q1’FY27 34% YoY improvement strongest revenue growth in last five quarters In Q1’FY27 losses after tax Segmental Updates India Multichannel YoY Quarterly Revenue Growth% • India Multichannel: o Witnessed sequential impro
Slide 8: Q1'FY27 Snapshot for Consolidated Business
Q1’FY27 Snapshot for Consolidated Business 11.8 Mn INR 28,072 Mn INR 21,062 Mn Annual Unique Transacting GMV (1,3) Revenue from Operations(4) Customers(1,2) + 10% vs Q1’FY26 + 12% vs Q1’FY26 + 13% vs Q1’FY26 INR 893 Mn INR 7,694 Mn INR 508 Mn Consolidated Adjusted Consolidated Gross Margin Cash Prof
Slide 9: India Multichannel Business
India Multichannel Segmental Business Performance • 8
Slide 10: India Multi-Channel Business: Key Business Updates & Initiatives
India Multi-Channel Business Key Business Updates & Initiatives RocketBees Addressing footfalls in Faster delivery initiative the offline channel* Rolled out a realigned Expanded from 62 cities product portfolio to cater to to 72 cities a broader audience Witnessing ~20% Driving further increase in
Slide 11: Growing Customer Base With Increasing Orders and GMV
India Multi-Channel Business Growing Customer Base With Increasing Orders and GMV Orders (Mn) Key updates • Continued sequential improvement YoY in revenue growth with 12% 10.7 the strongest growth in last seven quarters 9.5 • Diapering category continue to witness heightened competitive intensity d
Slide 12: India Multi Channel Maintains Strong Growth Trajectory
India Multi-Channel Business India Multi Channel Maintains Strong Growth Trajectory Revenue(1) (INR Mn) Adjusted EBITDA(2) (INR Mn) 37.8% 35.2% 8.6% 5.7% 17.7% 14,559 1,067 12,366 835 Q1FY26 Q1FY27 Q1FY26 Q1FY27 Notes: % Adjusted EBITDA % % YoY Growth 1. Numbers represent consolidated metrics of Ind
Slide 13: International Business
International Business India Multichannel Segmental Business Performance • 12
Slide 14: International Business: Focused Growth, Higher Returns
International Business Focused Growth, Higher Returns Orders (Mn) Key Updates 0.5 0.5 Continued focus on sustainable growth, with Q1 FY27 revenue growing 12% YoY while Adjusted EBITDA losses reduced by 22% YoY. Despite geopolitical disruptions, our Middle East business sustained healthy growth w
Slide 15: International Business: Sustainable Growth, Expanding Margins
International Business Sustainable Growth, Expanding Margins Revenue(1) (INR Mn) Adjusted EBITDA(2) (INR Mn) 24.9% 27.7% (10%) (7%) 12% 2,321 22% (215) 2,073 (167) Q1FY26 Q1FY27 Q1FY26 Q1FY27 % Gross Margin % % Adjusted EBITDA % % YoY Growth Notes: 1. Numbers represent consolidated metrics of Intern
Slide 16: Witnessing continuous reduction in losses
International Business Witnessing continuous reduction in losses Adjusted EBITDA(1,2) (%) FY23 FY24 FY25 FY26 Q1'FY26 Q1'FY27 (7%) (10%) (10%) 320 Bps (16%) (19%) 1500 Bps (25%) Bps Improvement Notes: 1. Numbers represent consolidated metrics of International business comprising UAE and KSA 15 2. Ad
Slide 17: Globalbees
Globalbees India Multichannel Segmental Business Performance • 16
Slide 18: Globalbees: Core categories driving consistent and profitable growth
Globalbees Core categories driving consistent and profitable growth Core Categories(1) Rationalization of Performance for Q1FY27 Other Brands INR 4,229 Mn 2% Revenue YoY Growth Completed the rationalization of these other brands in current quarter. INR 182 Mn 4.3% Adjusted EBITDA(2) Adjusted EBITD
Slide 19: Globalbees: Focused on Expanding Margins
Globalbees Focused on Expanding Margins Revenue(1) (INR Mn) Adjusted EBITDA(2) (INR Mn) 46.5% 44.6% 1.0% 3.9% 4,265 4,243 167 308% 41 Q1FY26 Q1FY27 Q1FY26 Q1FY27 % Gross Margin % % Adjusted EBITDA % % YoY Growth Note: 1. Adjusted for share-based compensation expenses and salaries and wages accounted
Slide 20: Globalbees: Strong Adjusted EBITDA Momentum Continues
Globalbees Strong Adjusted EBITDA Momentum Continues Adjusted EBITDA(1) (%) 290 Bps 3.9% 2.9% 1.4% 1.0% 0.2% FY23 FY24 FY25 FY26 Q1'FY26 Q1'FY27 750 Bps (4.6%) Bps Improvement Note: 1. Adjusted for share-based compensation expenses and salaries and wages accounted as per Para B55 of Ind-AS 103 19
Slide 21: Others Segment
Others Segment India Multichannel Segmental Business Performance • 20
Slide 22: Strong revenue and EBITDA growth
Strong revenue and EBITDA growth Revenue (INR Mn) Adjusted EBITDA(1) (INR Mn) 59.4% 59.5% 23% 26% 47% 193 65% 50 131 30 Q1FY26 Q1FY27 Q1FY26 Q1FY27 % Gross Margin % % Adjusted EBITDA % % YoY Growth Note: 1. Adjusted for share-based compensation expenses and salaries and wages accounted as per Para B
Slide 23: Consolidated Financial Summary
Consolidated Financial Summary • 6 22
Slide 24: Performance across Business Segments
Performance across Business Segments 13% YoY revenue growth for consolidated business(1) in Q1’FY27 vs Q1’FY26 India Multi-Channel Business International Business 8.6% 5.7% (10%) (7%) 18% 12% 14,559 2,321 2,073 12,366 Q1FY26 Q1FY27 Q1FY26 Q1FY27 Globalbees Others 1.0% 3.9% 23% 26% 47% 193 4,265 4,24
Slide 25: Strongest revenue growth in last five quarters
Strongest revenue growth in last five quarters Consol. Revenue(1) (INR Mn) Consol. Adjusted EBITDA(2) (INR Mn) 38.5% 36.5% 4.98% 4.24% 21,062 13% 927 893 18,626 Q1FY26 Q1FY27 Q1FY26 Q1FY27 % Gross Margin % % YoY Growth % Adjusted EBITDA % Notes: 1. Numbers represent consolidated metrics of India mul
Slide 26: Supplementary Information
Supplementary Information 29
Slide 27: Largest multi-channel retailer for Mothers', Babies' and Kids' products in India
Largest multi-channel retailer for Mothers’, Babies’ and Kids’ products in India 78% 22% GMV(1) from online GMV(1) from offline India multi-channel retail India multi-channel retail 11.3 Mn 1,188 Annual Unique Modern Stores(4) Transacting Customer(2) incl. FOFO & COCO 193 Mn 537 FirstCry mobile app
Slide 28: Personalized shopping experiences with customized homepages
Personalized shopping experiences with customized homepages Personalization based on age and gender Personalization based on different festivals Home page for parent of Home page for parent of Driving regional personalization: Home pages across different regions 6 months old girl 10 years old boy du
Slide 29: Addressing Babies' and Kids' needs across age groups
Addressing Babies’ and Kids’ needs across age groups through a wide assortment of products Category wise share 2.1 Mn SKUs(1) offered from 7,900+ brands(1) across our platforms of India GMV (%) Illustrative list of categories offered for different age groups 100% Trending fashion Feeding Toddler fas
Slide 30: Customers consistently transact more on our platform
Customers consistently transact more on our platform Transaction Cohorts for Till Year 4 Till Year 8 Till Year 12 India Multi-channel business Year 0 to Year 4 Year 0 to Year 8 Year 0 to Year 12 Fiscal 2014 6.8 9.4 11.3 Fiscal 2018 7.8 11.5 8.1 Fiscal 2022 Average for all Cohorts (Fiscal 2011 to 202
Slide 31: Highly curated Home Brand portfolio driving growth & aiding margin expansion
Highly curated Home Brand portfolio driving growth & aiding margin expansion Our Key Home Brands Share of Home Brands in India Multichannel GMV ~1.5x CAGR of India Multichannel GMV > 58% Offering a curated assortment of high quality products especially in the industry with 37% fragmented supply
Slide 32: We operate India's largest and most engaged parenting community
We operate India’s largest and most engaged parenting community Baby Due Date Teething Calculator Baby Name Guide Tool Growth Memories Tracker Vaccine Milestones Tracker Diet Plans Q&A Parenting Discussion GPT Groups Personalized Contests and notifications Quizzes FirstCry Transmedia Premier Content
Slide 33: Long standing partnership with hospitals driving new user acquisition
Long standing partnership with hospitals driving new user acquisition Wide reach with hospitals and brand partners Unique market entry strategy Hospitals and Maternity 13,500+ Clinics(1) PAN India Expanding the coverage reach beyond existing channels Multi-Year Yielding Highest RoI for our 2.4 Mn+ P
Slide 34: KSA and UAE offer favourable demographics and a large market opportunity
KSA and UAE offer favourable demographics and a large market opportunity India International Markets KSA UAE Birth rate (per 000s for CY22) 16.3 17.0 9.9 Spend per child on Childcare products 9,280 – 9,350 61,000 – 71,000 160,000 – 170,000 in FY24 (INR) Childcare products market size in FY29 (INR Bn
Slide 35: Replicating our successful playbook in International markets
Replicating our successful playbook in International markets Went live in UAE in Oct’19 Went live in KSA in Aug’22 Largely operating as Online Platform in both UAE and KSA 4.1 times(1) International segment AOV as compared to India AOV Source: RedSeer report titled “Childcare Market in India” dated
Slide 36: Multiple levers in play to drive margin expansion in International business
Multiple levers in play to drive margin expansion in International business Evolution of Gross Margin for India Multichannel and International Business segments India Started 24.0% 25.7% 35.6% Multichannel in FY11 in FY18 in FY19 in FY26 Business Year 1 Year 7 Year 8 Year 15 Multiple margin expansio
Slide 37: Globalbees: Scaling D2C brands profitably
Globalbees: Scaling D2C brands profitably Select brands across categories Home Improvement Home Appliances & Utilities Active, Lifestyle & Health & Personal Accessories Care Witnessing organic growth since September 2022(1) Note: 1. Globalbees made last brand acquisition in September 2022 36
Slide 38: Summary Consolidated Profit & Loss Statement
Summary Consolidated Profit & Loss Statement INR Million(1) FY24 FY25 FY26 Q1FY26 Q1FY27 Revenue from Operations 64,809 76,596 85,479 18,626 21,062 Material Costs 41,632 47,986 54,524 11,450 13,368 Gross Profit 23,177 28,610 30,955 7,175 7,694 Gross Profit Margin % 35.8% 37.4% 36.2% 38.5% 36.5% Dire
Slide 39: Summary Segment Disclosures
Summary Segment Disclosures INR Million FY24 FY25 FY26 Q1FY26 Q1FY27 India Multi-Channel Revenue from Operations 45,795 52,785 57,533 12,366 14,559 Adjusted EBITDA(1) 4,040 4,997 5,051 1,067 835 Adjusted EBITDA margin (%) 8.8% 9.5% 8.8% 8.6% 5.7% Segment Results 1,666 2,333 2,279 400 171 Segment mar
Slide 40: Adjusted EBITDA to Profit / Loss after Tax Reconciliation
Adjusted EBITDA to Profit / Loss after Tax Reconciliation INR Million(1) FY24 FY25 FY26 Q1 FY26 Q1 FY27 Loss after Tax (3,215) (2,648) (2,037) (665) (440) Add : Tax Expenses (0) 328 375 2 12 Add : Finance Costs 1,154 1,583 1,557 403 366 Add : Depreciation and Amortization Expense 3,709 4,046 4,072 1
Slide 41: Reconciliation of Profit / Loss after Tax to Cash Profit after Tax
Reconciliation of Profit / Loss after Tax to Cash Profit after Tax INR Million FY25 FY26 Q1 FY26 Q1 FY27 Loss after Tax (2,648) (2,037) (665) (440) Deferred Tax expense 23 (5) 67 81 Loss before Deferred Tax Expense (2,671) (2,032) (732) (521) Ind AS 116 Cost (Rent amortisation and finance cost)(2) 2
Slide 42: Other Operating Metrics (1/2)
Other Operating Metrics (1/2) Particulars (#s as of end of the period) FY24 FY25 FY26 Q1 FY26 Q1 FY27 Number of brands (1) 7,580 8,019 7,855 8,022 7,904 Number of SKUs (Mn) (2) 1.65 1.82 2.0 1.86 2.08 Number of warehouses and stockists (3) 80 83 84 84 84 Modern Stores 1,063 1,156 1,190 1169 1,188 FO
Slide 43: Other Operating Metrics (2/2)
Other Operating Metrics (2/2) Particulars FY24 FY25 FY26 Q1 FY26 Q1 FY27 GMV(1) from Online (INR Mn) 73,700 86,363 95,349 20,561 22,756 GMV(1) from Offline (INR Mn) 17,511 19,490 21,086 4,624 5,316 GMV(1) from Existing Customers (INR Mn) 65,878 79,259 89,273 21,256 23,657 GMV(1) from New Customers (
Slide 44: Summary estimate of share based compensation expense
Summary estimate of share based compensation expense Expected ESOP Charges INR Mn Q1 Q2 Q3 Q4 Total FY 2027 296 296 296 296 1,184 • Commentary FY 2028 160 160 160 160 640 • The table illustrates expected ESOP cost for granted options(4) FY 2029 75 75 75 75 298 • Actual charges might be different bas
Slide 45: Glossary
Glossary Term Definition FirstCry Modern Stores Includes FirstCry-owned multi-brand stores, franchisee stores, and exclusive home brand stores Monetary value of Orders inclusive of taxes and gross of discounts, if any, across the FirstCry website, mobile application and FirstCry and BabyHug modern s