Servicenow, Inc. · NYSE:NOW
Servicenow — Investor Presentation (2021)
15 slides from Servicenow's investor presentation, 2021
Slide 1: Support your globalization strategy with well-planned localization
Support your globalization strategy with well-planned localization Customer Success Best Practices
Slide 2: Agenda
Agenda Where does localization fit into globalization? Why should you invest in it? What are the best practice steps to localize? What resources are available to help you? What should you do next? © 2021 ServiceNow, Inc. All Rights Reserved. 2
Slide 3: Where does localization fit into globalization?
Where does localization fit into globalization? Globalization is a broad term that represents all the tasks and activities associated with delivering an end-user experience in languages other than English. Internationalization Localization is adding Translation is rendering ensures that a process el
Slide 4: Imagine a person buying a laptop from IT…
Imagine a person buying a laptop from IT… An application to buy a laptop from IT Internationalizatio will follow a work process that is n agnostic to the purchaser’s location. The functionality to buy the laptop is in the purchaser’s language of choice, local Localization currency, local date format
Slide 5: Don’t overlook same-language localization
Don’t overlook same-language localization Same sound and meaning, A “paycheck” in the US is a “pay cheque” in Canada and the different spelling UK. Different words, same meaning A “sidewalk” in the US is a “pavement” in the UK. “Momentarily” in North America means it will occur very Same word, diffe
Slide 6: Why should you invest in localization?
Why should you invest in localization? Improve outcomes Offer a frictionless by reducing the Comply with user experience. impact of regulation. miscommunication. Enabling users to interact in Avoid miscommunication that Comply with national, their language of choice will can create roadblocks and re
Slide 7: Best practice steps to plan your localization strategy
Best practice steps to plan your localization strategy STEP 1 STEP 2 STEP 3 Develop ownership Establish your Implement and and accountability language and measure your for decision- translation strategy localization strategies making
Slide 8: STEP 1: Develop ownership and accountability for decision-making
STEP 1: Develop ownership and STEP 1 STEP 2 STEP 3 accountability for decision-making Create a global Identify language Identify your platform team that leads to own the goals for partners language language concept localization. with development. within each in-scope translation. Your goals might in
Slide 9: STEP 2: Establish your language and translation strategy
STEP 1 STEP 2 STEP 3 STEP 2: Establish your language and translation strategy Complete a content audit to be certain all required materials 1 are available for each local need. Don’t just think about languages—identify your same-language 2 localization needs. Engage your local language leads in your
Slide 10: STEP 3: Implement and measure your localization strategies
STEP 1 STEP 2 STEP 3 STEP 3: Implement and measure your localization strategies Establish development Create a localization Create a requirements for testing strategy. maintenance plan. localization consistency and scalability. five Use ServiceNow’s Conduct your functional Establish a process to col
Slide 11: Key takeaways
Key takeaways 1 2 3 Determine if you’ll Embed language Conduct per- offer multiple leads in your language UX and languages early to platform team to UAT testing and make sure your build ensure every include language in supports language addition you add to your release cycle. plugins. the system is
Slide 12: What should you do next?
What should you do next? Review the best practice materials available on the Customer Success Center, including the Support your globalization with well-planned localization Success Workbook. Look into what languages are supported by ServiceNow plugins (or raise a ticket in HI if you don’t see what
Slide 13: Contact us with your questions
Contact us with your questions best.practices@servicenow.com http://www.servicenow.com/success
Slide 14: Thank you
servicenow. Thank you
Slide 15: Customer Success Best Practices
Customer Success Best Practices ServiceNow’s Best Practice Center of Excellence provides prescriptive, actionable advice to help you maximize the value of your ServiceNow investment. Definitive guidance Created and vetted Proven to help you on a breadth of by experts transform with topics confidence