Slide 1: Preliminary Results Presentation Year Ended 31 December 2018
ebiquity Preliminary Results Presentation Year Ended 31 December 2018 25 March 2019
Slide 2: Preliminary Results for 2018
Preliminary Results for 2018 1. Highlights 2. Financial Overview 3. Strategic Opportunity 4. Summary 5. Appendix 2 Preliminary Results Presentation for 2018 - 25 March 2019 ebiquity
Slide 3: Highlights
Highlights Preliminary Results Presentation for 2018 - 25 March 2019
Slide 4: Highlights
HIGHLIGHTS 4 Planned sale of Advertising Intelligence business completed on 2 January 2019 Continuing business revenue grew by 8% to £69m Business now has two segments: Media (up 5% to £54m) and Analytics & Tech (up 19% to £15m) Underlying operating profit fell by 30% to £6.3m due to planned investm
Slide 5: Financial Overview
Financial Overview 5 Preliminary Results Presentation for 2018 - 25 March 2019
Slide 6: 2018 Headline Results
FINANCIAL OVERVIEW 2018 Headline Results Whole Group Revenue 89.6 87.4 2.2 Underlying Operating Profit 73 12.0 (4.7) Underlying Earnings per Share 4.5p 9.7p (5.2p) Continuing Business Revenue 69.4 64.2 5.2 Underlying Operating Profit 6.3 9.0 (2.7) Underlying Profit before Tax 5.2 79 (2.7) Underlying
Slide 7: Group Income Statement — Continuing Business
FINANCIAL OVERVIEW Group Income Statement — Continuing Business ey ee ee a Revenue 69.4 64.2 8% Operating Expenses (63.1) (55.2) (7.9) 14% Operating Profit 6.3 9.0 (2.7) (30%) Operating Margin 9% 14% Finance Costs (1.2) (1.0) (0.2) 20% Profit before Tax 5.2 79 (2.7) (84%) EPS (p) 3.7p 6.4p (2.7p) (4
Slide 8: Net Asset Summary
FINANCIAL OVERVIEW Net Asset Summary 8 Intel net assets reclassified in 2018 as ‘held for sale’ Net working capital includes £18.3m of net trade receivables (2017: £21.0m) Debtor days remained constant at 64 days Net debt reduced by £20m (after tax & costs) in January 2019 on completion of Ad Intel
Slide 9: Cash flow
FINANCIAL OVERVIEW Cash flow 9 Continuing business cash from operations of £4.4m including highlighted items Underlying continuing business cash from operations was £8.8m: cash conversion of 138% Investing activities include £1.1m on internally generated R&D; £0.6m on tangible assets; £0.9m on defer
Slide 10: Revenue by segment
FINANCIAL OVERVIEW Revenue by segment Media 54.2 51.5 2.7 5% Analytics and Tech 15.2 12.7 2.5 19% Continuing Business 69.4. 64.2 5.2 8% Discontinued Operations 20.2 23.2 (3.0) (13%) Total 89.6 87.4 2.2 3% ° ° 10 Preliminary Results Presentation for 2018 - 25 March 2019 ebiquity
Slide 11: Profit by segment
FINANCIAL OVERVIEW Profit by segment 1 Underlying Operating Profit | 2018 Lem 12.1 Profit Margin % | em | em | zor 2017 Media 14.0 (1.9) 22% 27% Analytics and Tech 1.4 1.6 (0.2) 9% 13% Unallocated costs (7.2) (6.6) (0.6) - - Continuing Business 6.3 9.0 (2.7) 9% 14% Discontinued Operations 1.0 3.0 (2
Slide 12: During 2018 we strengthened our client and operational capabilities
FINANCIAL OVERVIEW During 2018 we strengthened our client and operational capabilities 12 KEY INVESTMENTS DURING 2018 iy + Rollout of new tools to drive efficiency, standardisation, and increased c Tools & Automation : @ data security Vy = wi . . Near-Shoring » Launched near-shore scale delivery cen
Slide 13: Highlighted Items
FINANCIAL OVERVIEW Highlighted Items | em em | Continuing Business Share based payments 0.2 0.6 Purchased intangible asset amortisation 1.2 1.2 Severance & reorganisation costs 1.2 2.3 Acquisition & integration costs 0.2 1] Impairment of goodwill of China unit 2.6 = Ad Intel disposal costs 2.0 = One
Slide 14: Strategic Opportunity
Strategic Opportunity 4 Preliminary Results Presentation for 2018 - 25 March 2019
Slide 15: We go to market in three practices
STRATEGIC OPPORTUNITY We go to market in three practices Reporting Media segments £54m revenue Practices Media Media Management Services Media Performance Contract Compliance 15 Preliminary Results Presentation for 2018 - 25 March 2019 Analytics & Tech £15m revenue Analytics Advanced Analytics Tech
Slide 16: Our services map into all key stages of our clients' media lifecycle
STRATEGIC OPPORTUNITY Our services map into all key stages of our clients' media lifecycle . Media . Key Media Media Media Performance vedio Performance iqui Management Management Management Contract Advanced Analytics Serdicss AdTech MarTech ‘vi Compliance Manage & Select Partners Design Media Mode
Slide 17: Data Scientists, Modellers, Analysts, Developers
Data Modellers Scientists Analysts Developers Media Experts Digital Experts Strategic Consultants Client Partners
Slide 18: Our primary differentiators
STRATEGIC OPPORTUNITY Our primary differentiators: a clear leadership position in core services, reach among top advertisers, data, and our analytics technology ‘left brain’ advisors to CMOs Scale & Reach Capabilities S) A market-leading World's Largest Independent e ith 70 of the top 100 The world'
Slide 19: Summary
Summary Preliminary Results Presentation for 2018 - 25 March 2019
Slide 20: Summary
SUMMARY » Foundations are in place for growth: » Streamlined business » Stronger balance sheet » Strengthened management team » Now focused on delivering next stage in our transformation process » Evaluating cost base to align with reduced size of Group — but adjustments will take time - Trading in
Slide 21: Appendix
Appendix Preliminary Results Presentation for 2018 - 25 March 2019
Slide 22: Ebiquity is a leading independent marketing and media consultancy
Ebiquity is a leading independent marketing and media consultancy Achieve higher media performance Build evidence-based marketing Design the right technology through best-in-class media programmes rooted in data and ecosystem to drive higher value management and transparency analytics from digital i
Slide 23: We work with global brands across a variety of key sectors
ABOUT US We work with global brands across a variety of key sectors, including auto, retail, FMCG, telco, finance, and healthcare AUTO FMCG FINANCE 5 abit DirectLine OQ Bo a Sts wa) LOREAL niin (Fidelity LesieUR 23 Preliminary Results Presentation for 2018 - 25 March 2019 RETAIL & QSR (Y Wickes] SEM
Slide 24: We are a trusted partner of advertiser associations around the world
ABOUT US We are a trusted partner of advertiser associations around the world WORLD FEDERATION OF @ ADVERTISERS “In the ANA's media transparency work, Ebiquity provided the intellectual capital to translate major industry findings into workable business process prescriptions” - Bob Liodice, CEO ANA
Slide 25: We are creating award-winning success stories with our clients
ABOUT US We are creating award-winning success stories with our clients... effie Gold for DLG 2018 Grand Effie Award for Gold for Lidl the most effective marketing Silver for Wheetabix communications effort for Silver for Yorkshire Tea work on Lidl — "How Lidl Cannon Prize for Best New Grew A Lot" w