Slide 1: Half Year Results
act Pic Half Year Results —
Slide 2: H1 2024 revenue impact and margin challenge
H1 2024 revenue impact and margin challenge Revenue £37.9m (H1 2023: £40.6m) Adjusted operating profit £2.3m (H1 2023: £6.0m) Continued revenue growth in Digital Media Solutions more than offset by challenging market conditions in Continental Europe Adjusted Operating Margin 6.2% (H1 2023: 14.7%) du
Slide 3: Financial overview
Slide 4: Income Statement, 6 months to June 2024
6 months to 6 months to Change Income Statement June 2024 June 2023 £m £m £m % Revenue 37.9 40.6 (2.8) (7)% Operating Expenses (35.5) (34.6) 0.8 2% Adjusted Operating Profit 2.3 6.0 (3.6) (61)% Operating Margin 6.2% 14.7% -- (8.5)% Finance Costs (0.8) (1.0) 0.1 (15)% Adjusted Profit before Tax 1.5 5
Slide 5: Revenue by segment
H1 H1 Change Segment 2024 2023 £m £m £m % UK & Ireland 14.9 15.9 (1.1) (7)% Continental Europe 11.2 13.0 (1.8) (14)% North America 7.9 7.9 (0.0) (0)% APAC 3.9 3.8 0.1 2%
Slide 6: Balance Sheet Summary
June December Balance Sheet Summary 2024 2023 £m £m Goodwill and intangible assets 47.2 49.2 Right of use asset 3.3 2.8 Other non-current assets 2.9 2.5 Net working capital 10.7 8.4 Lease liability (4.1) (4.4) Other non-current liabilities (1.4) (0.9) Deferred consideration (MMi) (3.4) (4.0) Net deb
Slide 7: Cash Flow (including highlighted items)
June June Cash Flow 2024 2023 (including highlighted items) £m £m Adjusted Cash generated from 2.6 4.7 Continuing operations Highlighted items: cash items / Discontinued (1.6) (7.5) operations Total Cash generated from/(used in) Operations 1.0 (2.8) Interest and Tax (2.2) (1.2) Net cash (used in) op
Slide 8: Liquidity
June December June Liquidity 2024 2023 2023 £m £m £m Gross Debt 22.0 22.0 25.0 Cash Balances 6.6 10.0 9.8 Loan fee prepayments 0.1 0.1 0.2 Net Bank Debt 15.3 11.9 15.0 Undrawn Facilities 8.0 7.1 4.7
Slide 9: Momentum and Strong New Business
Slide 10: New logos, service line extension and geographic expansion
Global US Europe Asia 4SUBS Qciton kd New logos REGENERON 1B{ BIC] INEOS HAL=ON of. SUUEIDO Sk sew Service Line IR Mondelez, AMGEN oo eRKRCHER amazon extension international verizon § Geographic — expansion Danep Mondelés, & BACARDI LOREAL
Slide 11: High levels of new business activity continues into Q4 with 11 live multinational RFPs
High levels of new business activity continues into Q4 with 11 live multinational RFPs, and a further 3 expected imminently Beauty, Automotive, Pharmaceutical, Dairy, Travel, Tourism, Technology, Entertainment, Alcoholic Beverages, Apparel, QSR Asia Pacific management reporting "Unprecedented" level
Slide 12: H2 2024 outlook
H2 2024 Full Year Secured Revenue now exceeds 88% of the full year expected outturn H2 Revenue expected to grow year-on-year in mid-single digits H2 Adjusted operating profit expected to reach double-digit growth over H2 23 due to operational leverage 4 ‘4 Cash inflows to improve in Q4 as seasonal r
Slide 13: Creating a More Efficient and Scalable Business
Slide 14: Strategic priorities: geography, clients, operating efficiency
{eo} Ofe) ama») } Geography Clients Operating Efficiency Accelerate growth in Productized digital Develop higher value Increase automation, North America and Asia services, innovation for strategic relationships transform operating Pacific rapidly growing channels, model diversify service offering
Slide 15: Our strategic direction is to become a tech-enabled business
Our strategic direction is to become a tech-enabled business improving efficiencies, and client experience This involves rolling out the GMP365 data management ° ba platform, and continuing to serve Digital Media Solutions + o1o101010 “S and new-to-market products on the Media Data Vault To facilita
Slide 16: Global Clients delivery model
Global Clients UK & Ireland Continental Asia Pacific Europe Tech-enabled delivery team Global solutions and production team ( FirmDecisions a,
Slide 17: GMP365 progress: ValueTrack, Agency Selection, Benchmarking
ValueTrack Good progress deploying GMP365 for ValueTrack 50 ValueTrack clients were active in H1, covering an aggregate 473 national implementations — up 67% and 54% respectively over this time prior year A reduction in “delivery hours" of up to 44% has been identified on projects Agency Selection F
Slide 18: A fundamental change to the workflow processes
A fundamental change to the workflow processes to deliver our core services consistently in all markets Change in job descriptions, responsibilities and reporting lines of a high proportion of the workforce Project management software Asana rolled out globally to support the new workflow processes O
Slide 19: Summary
Slide 20: New business wins and momentum into 2025
New business wins in Q2 and continuing extensive new business activity leading to improved H2, and momentum into 2025 Tech-enabled model now live with roll out of GMP365 data management platform accelerating Revenue from GMP-enabled services more than doubled Significant number of Agency Selection M
Slide 21: Ebiquity is the world leader in media investment analysis
Ebiquity is the world leader in media investment analysis We deliver data-driven solutions that create value and eliminate waste, enabling brand owners to increase returns from their media investments and improve business outcomes Our independent, fact-based advice is delivered through four service