Slide 1: FY 2024 Results and Outlook
FY 2024 Results and Outlook April 22, 2025 1 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 2: With you here today
With you Ruben Schreurs - Group Chief Executive Officer here today • • Appointed as a director and the Group’s CEO in November 2024 Joined Ebiquity in 2020 following the acquisition of Digital Decisions where he was founder • Previous roles at Ebiquity were as Chief Strategy Officer and Chief Produc
Slide 3: Renewed Executive Leadership Team
Renewed Executive Leadership Team Ruben Schreurs Federica Bowman Mark Gay Kayte Herrity Josephine Fehrmann Lars Noordewier Group Chief Chief Executive Officer Group Chief Chief Financial Officer Chief People Officer Chief Data and Executive Officer FirmDecisions Operating Officer Technology Officer
Slide 4: Agenda
Agenda 01. 2024 result headlines 04. The global authority 02. Why our clients trust us 05. Innovation 03. What we do 06. Growth Strategy Appendix 4 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 4 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 5: 2024 result headlines
01 2024 result headlines 5 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 5 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 6: Income Statement
Income Statement • Revenue shortfall driven by reduction 2024 2023 Change b/(w) Income statement in Media Performance and Media £m £m £m % Management service lines (£2.8m and Revenue 76.8 80.2 (3.4) (4.3%) £2.0m respectively), partially offset by Project-related costs (7.3) (7.4) (0.1) 0.6% positive
Slide 7: Revenue by Region: Revenue broadly flat in UK & Ireland, down across other regions
Revenue by Region: Revenue broadly flat in UK & Ireland, down across other regions • UK & Ireland revenue remained 2024 2023 Change consistent YoY, with Marketing Revenue by region Effectiveness and Contract Compliance £m £m £m % growth offsetting a decline in Media UK & Ireland 32.2 32.3 (0.1) (0.2
Slide 8: Revenue by Service Line: Marketing Effectiveness and Contract Compliance upsides offset by Media Performance
Revenue by Service Line: Marketing Effectiveness and Contract Compliance upsides offset by Media Performance and Media Management • 5.2% downside in Media Performance 2024 2023 Change revenue driven by lower scope and Revenue by service line renewals in APAC and North America. £m £m £m % Media Perfo
Slide 9: Improving momentum in H2
Improving momentum in H2 First Half Year Second Half Year 2024 H2 vs H1 Split Year Analysis 2024 2023 2024 2023 £m £m £m £m £m % Revenue 37.9 40.6 38.9 39.6 1.1 2.7% Adjusted operating profit 2.3 6.0 5.6 6.0 3.2 53.1% Operating Margin (%) 6.2% 14.7% 14.3% 15.3% • Strong H2 2024 performance, with Adj
Slide 10: Balance Sheet
Balance Sheet • £4.9m decrease in net assets driven by £4m goodwill 2024 2023 impairment charge. Balance Sheet Summary £m £m • Net working capital increased by £2.2m to £10.6m. Efforts to control costs in H2, contributed to a Goodwill and intangibles assets 41.4 49.2 reduction in trade payables (202
Slide 11: Net debt: Committed finance in place
Net debt: Committed finance in place • Net debt £14.8m down £0.6m from H1 H1 2024 H2 2024 2024 driven by strong cash collections Net Debt £m £m in Q4 2024. Loans and borrowings (22.0) (24.0) • On 31 March 2025 the Group’s credit facility was increased by £5m to Prepaid loan fees 0.1 0.1 £35m. This f
Slide 12: Cash Flow: Strong cash conversion continues
Cash Flow: Strong cash conversion continues 2024 2023 • Strong cash conversion at 108% of Cash flow statement adjusted operating profit. £m £m Cash generated from operations 5.5 11.5 • Significant cash items within Highlighted Items comprise Severance, Add back: Transformation, and Acquisition- Cash
Slide 13: Why our clients partner with us
02 Why our clients partner with us 13 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 13 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 14: $1 trillion+ annual global ad spend
$1 trillion+ Annual global ad spend 14 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 15: Digital media increasingly prevalent
Digital media increasingly prevalent Global Digital and Traditional ad spending (Bn of USD) $1,400 $1,310 Bn $1,214 Bn $1,200 $1,127 Bn Total Ad Spending (Bn of USD $1,033 Bn $1,000 $948 Bn $854 Bn 79% $800 78% 77% 75% $600 73% $400 70% $200 Traditional Ad Spending Digital Ad Spending $- 2023 2024 2
Slide 16: We estimate 42% of the $1Tn+ investment in advertising is not as effective as it should be
42% That is roughly the economic size of: The GDP of Vietnam We estimate 42% of the $1Tn+ investment 14x global recorded music industry in advertising is not as effective as it should be 1.6x global offline media spend 16 WORLD WORLD LEADER LEADER IN IN MEDIA MEDIA INVESTMENT INVESTMENT ANALYSIS ANA
Slide 17: When done right, advertising is a powerful growth driver
When done right, advertising is a powerful 1.87 growth driver Short-term profit payback For every £1, $1, €1 investment, advertising returns… 4.11 Total-term profit payback Profit Ability 2, Thinkbox, Ebiquity et al, 2024 17 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 18: £300m+ of incremental value generated
£300m+ of incremental value generated Transforming Governing Growing media operations media investments incremental profit 18 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 19: Effective and Responsible Advertising
We help brands deliver Effective and Responsible Advertising Incremental business Compliance (regulatory growth & contractual) Optimal brand In-line with company health policies Maximum short- and Zero waste or negative long-term impact impact on society 19 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 20: Advice you can trust. Results you can measure.
15% Average client improvement in ROI Advice you can trust. $1Bn Results you In collective value improvement every year can measure. through our digital governance programmes $900m In cash returns recovered over five years 20 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 21: What we do
03 What we do 21 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 21 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 22: Your impartial partner through every stage of the advertising lifecycle
That is how we help our clients: Your impartial partner through every stage of Transform the advertising lifecycle Uniquely combining strategic consultancy and an Govern integrated approach to media efficiency and marketing effectiveness to maximise the impact of every investment you make. Grow 22 W
Slide 23: Transform
Transform Consultancy to ensure all parts CASE STUDY: AUTOMOTIVE of your media strategy is purpose-built around you, maximising business growth: Operating model fit for today, and ready for 2030 Operating model design Extensive partnership roadmap Agency selection built on shared vision Technology i
Slide 24: Govern
Govern Proactive media governance CASE STUDY: FMCG that unlocks undiscovered value from your media investments: Ongoing digital governance Create transparency framework to maximise impact Implement best practice 85% of investment effective; 15% identified for optimisation Foster long-term trust Up t
Slide 25: Govern
Govern Proactive media governance CASE STUDY: FMCG that unlocks undiscovered value from your media investments: 127 financial compliance audits Create transparency in 48 markets over 5 years Implement best practice €105.9 million in returns and findings Foster long-term trust 53.1 average ROI on Ebi
Slide 26: Grow
Grow Advanced analytics on marketing CASE STUDY: TELECOMS effectiveness that drives immediate profit and long-term brand health, including: Uncovered the factors driving effectiveness and efficiency Media Mix Modelling 21% increase in brand Brand equity effectiveness Price promotions 26% improvement
Slide 27: Ebiquity is the global authority
04 Ebiquity is the global authority 27 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 27 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 28: The go-to global authority in media investment analysis
The go-to global authority in media investment analysis >75% 500+ 123 $100Bn Over 75 of the global Scaled regional and Across 123 countries Over $100Bn in media top 100 advertisers local brands investment analysed choose Ebiquity every year 28 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 29: Most global, Most local
Most global Most local Our global network capabilities bring you the local intelligence that ensures your success Global consistency Experts on the ground 18 offices Reach and standards Making advice relevant Covering all major advertising markets 29 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 30: Technology-enabled for greater speed, accuracy and transparency
Technology-enabled for greater speed, accuracy and transparency $72.9 Bn Transacted media data in our platforms (2024) Trillions Of digital impressions annually 123 Countries covered 30 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 31: Regional share of global ad spend and Ebiquity revenue
UK & IRELAND o 5% of global ad spend o 42% of Ebiquity revenue EUROPE o 14% of global ad spend o 28% of Ebiquity revenue AMERICAS o 48% of global ad spend o 21% of Ebiquity revenue ASIA PACIFIC o 29% of global ad spend o 9% of Ebiquity revenue Source: Emarketer 2024 Ad Spend Data 31 WORLD LEADER IN
Slide 32: Innovating for the future
05 Innovating for the future 32 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 32 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 33: Acquisitions enabled our strategy acceleration
Acquisitions enabled our strategy acceleration Scale in specific Technology for Digital Capability geographies operating efficiency Q1, 2020 Q1, 2022 Q2 2022 Q2, 2022 Digital Decisions Ford & Semple MMI MediaPath Productised digital Tactical – acquired Scale in the world’s Technology platform soluti
Slide 34: Ebiquity is the global market lead for AI solutions
Ebiquity is the global market lead for AI solutions Capital Commitment of Established AI Centre Launched internal up to 750K GBP in 2025 of Excellence Agentic AI Chatbot to accelerate R&D 34 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 35: Agentic AI needs clear guardrails and instructions in order to deliver results
Can ‘reason’ , Can execute Human learn and complex improve tasks autonomously Agentic AI needs clear Agentic AI guardrails and instructions LLM* RPA** in order to deliver results and mitigate risk. Can process vast amounts of data and work extremely fast 24/7 *Large Language Model (LLM) *Robotic Pro
Slide 36: Custom ERA Curriculum
Effective & Responsible Advertising Principles Universal Ebiquity ERA Principles Sector-specific regulation Agents adhere to: & best practice Agentic AI Rules Client-tailored rules Restrictions Agentic AI Maintains and hosts your Guardrails Custom ERA Curriculum Agentic AI Best Practices Ebiquity In
Slide 37: ERA Curriculum Live Today; Agentic AI pre-flight check
ERA Curriculum Live Today Agentic AI pre-flight check Scheduled for H2 2025 37 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 38: Growth Strategy
06 Growth Strategy 38 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 38 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 39: Growth Strategy
Growth Strategy New strategic priorities Continued strategic priorities AI Leadership: internal and client solutions Grow priority regions (Americas + APAC) Shift focus to Operating Profit (from Revenue) Integration of Marketing Effectiveness and Media Performance Drive operational efficiency Focus
Slide 40: Ebiquity is the proven partner for brands navigating challenging economic cycles
Ebiquity is the proven partner for brands navigating challenging economic cycles COVID Automotive Chip Shortage Upcoming report Russian invasion of Ukraine Expert advice on what to cut, where to focus and how to make every investment work harder 40 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 41: Why join me as an Ebiquity shareholder
Why join me as an Ebiquity shareholder Significant transformation executed, ready to capitalise on new structure New leadership set up to deliver profitable growth and innovation Strong momentum for Effective and Responsible Advertising Significant lead in AI internal and external Materially underva
Slide 42: Unlock Effective and Responsible Advertising
Unlock Effective and Responsible Advertising 42 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 43: Appendix
Appx. Appendix 43 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS 43 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 44: Ebiquity Board
Ebiquity Board Chair Rob Woodward Non-Executive Directors Executive Directors Company Secretary Observer Lara Izlan Richard Nichols Sue Farr Ruben Schreurs Kayte Herrity Dorcas Murray Mark Gay Group Chief Chief Group Chief Executive Officer Financial Officer Operating Officer 44 WORLD LEADER IN MEDI
Slide 45: Large Entertainment Company: $31M value delivered 2021-2024
Large Entertainment Company $31M Value delivered across 2021-2024 through our inflation correction Global value improvement per year in millions of USD 2021-2024 2021: $12.3M 2022: $4.6M 2023: $8.6M 2024: $5.6M $- $5.0 $10.0 $15.0 $20.0 $25.0 $30.0 45 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 46: Top FMCG Advertiser
Top 10 FMCG Advertiser 19% Of digital spend as value opportunity Global Across 50 brands and 60 markets 45+ Ad Tech Partners 46 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 47: Leading financial institution
Leading financial institution $942K Uncovered for immediate return $13.2M Identified for further discussion 250x ROI On audit programme 47 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 48: Major coffee brand
Major coffee brand 10-20% Increase in ROI Optimised Strategy For overall brand sales Net profit growth In the short- and long-term 48 WORLD LEADER IN MEDIA INVESTMENT ANALYSIS
Slide 49: We help more than 75 of the world’s top 100 brands deliver Effective and Responsible Advertising
We help more than 75 of the world’s top 100 brands deliver Effective and Responsible Advertising. Ebiquity is the world leader in media investment analysis. Trusted by more than 75 of the top 100 global advertisers – and 500 more worldwide – we analyse over $100 billion in media spend each year. Thi