Slide 1: Ebiquity PLC Full Year Results
Ebiquity PLC Full Year Results Full year ended 31 December 2025 21 April 2026 1 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 2: With you here today
With you Ruben Schreurs - Group Chief Executive Officer here today • • Appointed as a director and the Group’s CEO in November 2024 Joined Ebiquity in 2020 following the acquisition of Digital Decisions where he was founder • Previous roles at Ebiquity were as Chief Strategy Officer and Chief Produc
Slide 3: Agenda
Agenda 01. Introduction 02. Financial Results 03. Differentiated market position 04. Company progress 3 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS 3 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 4: FY2025 overview
FY2025 overview Disappointing financial performance during the year but decisive action taken to strengthen the business FY2025 financial Contributory Decisive action performance factors taken • Revenue: £73.4m • Performance in North • Improvements in America operational efficiency • Adjusted operat
Slide 5: Capitalising on our differentiated market position to enter 2026 with confidence
Capitalising on our Differentiated market position market position to • Independence and expertise: the Independent Authority on Marketing Effectiveness enter 2026 with • Access to vast data lakes: over US$100bn in transacted media data across 122 countries confidence • At the forefront of AI and pr
Slide 6: Financial Results
Financial Results Kayte Herrity 6 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 7: FY 2025 Financial Highlights
FY 2025 Financial Highlights Revenue and profit decline offset by decisive financial discipline and cash generation Revenue Project-Related Costs Adjusted Operating Profit £73.4m 10% -42% Revenue Year-on-Year decrease Year-on-Year decrease Year-on-Year decrease 2024: £76.8m 2025: £6.6m 2025: £4.6m 2
Slide 8: Cost discipline combats revenue shortfall
Cost discipline combats revenue shortfall • UK&I's 5% revenue growth more than offset by FY 2025 FY 2024 Change b/(w) Income statement declines in NA and CE, with APAC broadly flat. £m £m £m % • Project-related costs reduction over and above Revenue 73.4 76.8 (3.4) (4%) revenue decline reflects rene
Slide 9: Breadth and balance across services and geographies
Breadth and balance across services and geographies Govern Compliance Deep expertise across 4 regions 11% Cont. Europe worldwide 28% Govern Grow Performance 14% UK & Ireland 64% Market-leading solution 2025 Group Revenue 45% 2025 Group Revenue portfolio for modern marketing by Service Line by Geogra
Slide 10: Group Revenue excluding NA up 1% - UK&I Revenues up 5%
Group Revenue excluding NA up 1% - UK&I Revenues up 5% Revenue by FY 2025 FY 2024 Change region • UK & Ireland: Strong growth in the domestic market £m £m £m % driven by the Transform offering which grew 71% year on year. Growth from new and existing clients UK & Ireland 33.0 31.5 1.6 5% more than o
Slide 11: Transform growth of 6%, Contract Compliance growth of 7%
Transform growth of 6%, Contract Compliance growth of 7% • Transform: Strong demand for Agency Selection Revenue by FY 2025 FY 2024 Change Management in the UK & Ireland, Australia and Singapore, service line partly offset by lower revenue in North America, France £m £m £m % and Germany. Transform 8
Slide 12: Net Assets impacted by goodwill impairment
Net Assets impacted by goodwill impairment As at As at Balance Sheet Summary 31 December 2025 31 December 2024 £m £m • Decrease in net assets driven by £10m goodwill impairment charge relating to North America. Goodwill and intangibles assets 30.0 41.4 • Net working capital decrease of £4.5m and Rig
Slide 13: Strong Cash Generation Drives Return to Positive FCF
Strong Cash Generation Drives Return to Positive FCF FY 2025 FY 2024 Cash flow statement £m £m Adjusted operating profit 4.6 7.9 • £5.7m improvement in free cash flow, Depreciation & Amortisation 3.5 3.7 reflecting disciplined cash management as a Adjusted EBITDA 8.1 11.6 key Group priority. Working
Slide 14: Working Capital focus drives £2.5m reduction in net debt
Working Capital focus drives £2.5m reduction in net debt As at As at Net Debt 31 December 2025 31 December 2024 • £2.5m net debt reduction underpinned by a sustained focus on working capital £m £m management and a return to positive free cash Loans and borrowings flow of £3.1m. (22.7) (24.0) • In Ap
Slide 15: The market and what differentiates us within it
The market and what differentiates us within it Ruben Schreurs 15 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 16: Marketing investment
Marketing investment Average Marketing Budget as a percent of Total Revenue (2019-2025) Mean percentage of company revenue shown 14% 11% 10.5% 9.5% 9.1% 7.7% 7.7% 7% 6.4% 0% 2019 2020 2021 2022 2023 2024 2025 n=402 CMOs Q: What percentage of revenue is being allocated to your total marketing expense
Slide 17: Paid media is a priority for our clients
Paid media is a priority for our clients Global Media Ad Spend Historical view of marketing budget allocation across major resources (2018-2025) Mean percentage shown TOTAL MEDIA AD YEAR SPEND IN GROWTH 29.2% 30.6% Paid Media BILLIONS 2025 $1,046.91 +9% 24.5% 23.2% 22.4% Martech 23% 21.9% Labour 202
Slide 18: When done right, advertising is a powerful growth driver
When done right, advertising is a powerful growth driver 1.87 Short-term profit payback The prize: for every 4.11 £/EUR/$ invested, advertising returns… Total-term profit payback Profit Ability 2, Thinkbox, Ebiquity et al, 2024 18 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 19: The client case for buying growth with Ebiquity
The client case for buying growth with Ebiquity ANNUALISED EQUITY VALUE OPPORTUNITY (13 X EBITDA) ANNUALISED PROFIT UPLIFT OPPORTUNITY INEFFECTIVE / WASTED ADVERTISING SPEND $100M $411M $5.34B EV/EBITDA 13X 16X 19X 11X 19 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 20: The Independent Authority in Marketing Effectiveness
The Independent Authority in Marketing Effectiveness >75 500+ 122 $100Bn Over 75 of the global Scaled regional and Across 122 countries Over $100Bn in media top 100 advertisers local brands globally investment analysed choose Ebiquity every year 20 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENES
Slide 21: Ebiquity is WFA's exclusive strategic partner for Effectiveness
Ebiquity is WFA’s exclusive strategic partner for Effectiveness 21 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 22: Integrated strategic partner to our clients
Integrated strategic Revenue distribution across standalone and cross-sold service lines partner to our clients Transform only We uniquely combine strategic consultancy and 2% an integrated approach to media efficiency and marketing effectiveness to maximise the impact Transform+Govern Transform+Gro
Slide 23: Transform: Modernising Marketing
Transform: Modernising Marketing 2025 delivered • 159 agency selection engagements globally • Appointed global leadership to scale the Transform offering • Strengthened our position as a partner of choice for enterprise marketing transformation 2026 Priorities David Muldoon • Scale our integrated ma
Slide 24: Govern: Strengthening Control
Govern: Strengthening Control 2025 delivered $100bn + • 112 clients adopting Digital Media Suite • 80+ advertisers working with FirmDecisions for contract and agency governance; including creative and influencer • ERA Curriculum launched for agentic media buying • Founding member of AdCP • First Tot
Slide 25: Grow: Scaling Effectiveness
Grow: Scaling Effectiveness 2025 delivered • New technology platform deployed to improve partnership effectiveness and operations • Marketing effectiveness engagements secured with aggregate contract value of more than £10m • Global and US leadership strengthened to support future expansion Dr. Nick
Slide 26: Company Progress
Company Progress Ruben Schreurs 26 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 27: The pillars supporting the return to growth
The pillars supporting the return to growth Organised around our position as the Independent 1 Authority in Marketing Effectiveness Go-to- market SPC metrics deployed globally ensuring every 2 engagement generates sufficient profit margins for continued investment 1 Customer Operational AI infrastru
Slide 28: Technology leadership
Technology leadership AI deployments >90% Proprietary AI infrastructure driving meaningful productivity gains Direct client integrations through MCP of staff using our proprietary AI, creating AI client solution launched in H2 competitive advantage 28 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVE
Slide 29: Shaping market direction through category-defining leadership
Shaping market direction through category-defining leadership +111% YoY growth in inbound leads Strong marketing partnerships (not exhaustive) +41% +57% YoY increase in Net Promoter Score YoY PR placements 29 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS
Slide 30: Unlocking growth in 2026
Unlocking growth in 2026 Ready for market recovery Accelerating Ebiquity’s growth through our 1 leadership in integrated effectiveness More details at Focus on commercial growth in North our Capital 2 America Markets Day on SPC: primary metric for operational 29 June 2026 3 excellence Continued cash
Slide 31: In Summary
In Summary • Leadership in place and focussed on sustainable profitable growth • Stringent cost and cash management • Right-sized cost base through restructuring • AI and proprietary technology solutions embedded internally and for client use • Macro economic headwinds continue but Ebiquity occupies
Slide 32: The Independent Authority in Marketing Effectiveness
The Independent Authority in Marketing Effectiveness 32 THE INDEPENDENT AUTHORITY IN MARKETING EFFECTIVENESS