Super Retail Group Limited · ASX:SUL
Super Retail — 2024 Macquarie Australia Conference
16 slides from Super Retail's conference presentation, May 8, 2024
Slide 1: 2024 Macquarie Australia Conference Presentation
For personal use only 2024 Macquarie Australia Conference Presentation Authorised for release by the Super Retail Group Board May 2024 Anthony Heraghty Group Managing Director & Chief Executive Officer
Slide 2: Contents
Contents For personal use only Execution of our Closeness to 1 Customer Strategy 2 Our new Enterprise Agreement 3 Supercheap Auto Trade 4 Trading Update SUPER RETAIL GROUP 2
Slide 3: Contents
Contents For personal use only Execution of our Closeness to 1 Customer Strategy 2 Our new Enterprise Agreement 3 Supercheap Auto Trade 4 Trading Update SUPER RETAIL GROUP 3
Slide 4: Our strategy
Our strategy GROW THE FOUR CORE BRANDS For personal use only LEVERAGE CLOSENESS TO Growing OUR CUSTOMER annual customer value Ensuring CONNECTED OMNI-RETAIL PRIMARY organic SUPPLY CHAIN VALUE growth and LEVERS capital discipline Being an SIMPLIFY THE efficient BUSINESS omni-retailer EXCEL IN OMNI-RE
Slide 5: Customers at Super Retail Group
Customers at Super Retail Group1 Club members represented 76 per cent of Group H1 FY24 sales For personal use only ACTIVE CLUB CLUB MEMBER CLUB MEMBER MEMBERS 2 NPS % OF SALES 11.1m (UP 1.4M) 69 (UP 3) 76% (UP 4%) CLUB MEMBER CLUB MEMBER CLUB MEMBER CLUB MEMBER NPS (UP 1) NPS (UP 2) NPS (UP 5) NPS (
Slide 6: Investment in loyalty programs is driving growth in active club member metrics
Investment in our loyalty programs is driving growth in active club member metrics For personal use only Active Club Members (M) Club Member NPS Club Member share of Group Sales 11.1 76% 67 69 70% 73% 10.3 65 61 63 9.2 63% 59% 8.0 6.6 FY20 FY21 FY22 FY23 H1 FY24 FY20 FY21 FY22 FY23 H1 FY24 FY20 FY21
Slide 7: Traditional view of same store sales vs active customer view
Traditional view of same store sales Active customer view For personal use only BRAND ACTIVE CUSTOMER DASHBOARD1 NPS DASHBOARD 71 Total sales Sales growth Discount % Transaction (m) Units sold (m) C&C + Delivery $143m 5.7% XY% 1.35m 4.7m 11% Avg transaction Avg units per Avg unit price value transac
Slide 8: The next horizon: measuring average annual customer value
The next horizon: measuring performance and driving behaviour around average annual customer value1 For personal use only SEGMENT MIX All categories (26%) Captures the full Category A (26%) Category B (25%) value you are EMAILABLE % % OF Category C (13%) / SMS % X% / CLUB SALES Category D (10%) crea
Slide 9: Our customers have embraced the new rebel loyalty program
Our customers have embraced the new rebel loyalty program Goal status to date Outcome For personal use only Increase visitation On track 3.9m ACTIVE CLUB MEMBERS1,2 Drive uplift in new member sign ups On track Active club members earning points >70% >2.8m CLUB MEMBERS HAVE EARNED POINTS1,2 Active cl
Slide 10: Contents
Contents For personal use only Execution of our Closeness to 1 Customer Strategy 2 Our new Enterprise Agreement 3 Supercheap Auto Trade 4 Trading Update SUPER RETAIL GROUP 10
Slide 11: The Group's 2024 retail and CCC Enterprise Agreement
Our new Enterprise Agreement The Group’s 2024 retail and CCC Enterprise Agreement (EA) has been endorsed by our Australian team members and approved by the Fair Work Commission (FWC). The EA has a three-year term and will For personal use only become operative from 14 July 2024. • The EA applies to
Slide 12: Contents
Contents For personal use only Execution of our Closeness to 1 Customer Strategy 2 Our new Enterprise Agreement 3 Supercheap Auto Trade 4 Trading Update SUPER RETAIL GROUP 12
Slide 13: Supercheap Auto Trade website
For personal use only • improve the customer experience provided to its Trade customers. • Upcoming launch of the • Enhances the customer • Opportunity to leverage our current Supercheap Auto trade experience for existing store network and existing range of website will support trade customers throu
Slide 14: Contents
Contents For personal use only Execution of our Closeness to 1 Customer Strategy 2 Our new Enterprise Agreement 3 Supercheap Auto Trade 4 Trading Update SUPER RETAIL GROUP 14
Slide 15: Trading Update
Trading Update • Group like-for-like sales growth and total sales growth as at week 43 of FY24 are as follows: H2 LFL Sales Growth LFL Sales Growth Total Sales Growth (Weeks 27 to 43) (Weeks 1 to 43) (Weeks 1 to 43) For personal use only Supercheap Auto 1% 2% 3% rebel (2%) (2%) (2%) BCF (5%) (1%) 5%
Slide 16: Important notice and disclaimer
Important notice and disclaimer This presentation has been prepared by Super Retail Group Limited ABN 81 108 676 204 ("SRG"). It provides summary information about the activities of SRG and its subsidiaries current as at the date of this presentation. The information in this presentation is of a gen
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