Flair Writing Industries Limited · NSE:FLAIR
Flair Writing Industries — Q3 FY25 Earnings Presentation
35 slides from Flair Writing Industries's earnings presentation, Jan 31, 2025
Slide 1: Exchange filing cover letter
Ref- FWIL/SEC/2024-25/112 January 31, 2025 BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Dalal Street C/1, G Block, Bandra - Kurla Complex Mumbai - 400 001. Bandra (East), Mumbai - 400 051. Scrip Code : 544030 Symbol : FLAIR Sub: Investor Presentation
Slide 2: Investor Presentation Q3 & 9M FY25
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Slide 3: Safe Harbor
Safe Harbor This presentation and the accompanying slides (the “Presentation”), which have been prepared by Flair Writing Industries Limited (the “Company’), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for
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Slide 5: At a Glance
At a Glance Market Leadership Strong Financial Position with over 5 decades of excellence and a healthy Balance Sheet • Biggest pen brand • Top 3 player in Writing Instrument Industry* • Best-in class EBITDA & PAT margins in the industry • Robust Revenue Growth: 49% CAGR (past 3 years) • Higher shar
Slide 6: Key Milestones
Key Milestones 1976 1998 2008 2009 2012 Acquired “Pierre Cardin” brand “Flair” brand was registered We commenced production at one of our Introduction of Flair Calculators Manufacturing plant was set up manufacturing units in Daman (UT of in Dehradun (Uttarakhand) Dadra & Nagar Haveli and Daman & Di
Slide 7: Manufacturing Facilities and Capex Timeline
Manufacturing Facilities and Capex Timeline 11 Strategically Located Manufacturing Only Brand with Captive In-House Tips Total Capex of ~INR 230 Crs spread over FY24 to FY26 Plants Manufacturing Capabilities FY24 Total Capex Incurred – INR 110 Crs Dehradun (Uttarakhand) 2 units, 435mn p.a capacity F
Slide 8: Competitive Edge
Competitive Edge Largest distribution network Quality Manufacturing Evolving Portfolio Strong financial performance Largest pan-India distributor/dealer High-quality manufacturing at a Expansive catalogue of offerings Historical track-record of strong network and wholesale/retailer large scale backe
Slide 9: Strategies & Roadmap
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Slide 10: Strategizing for the Future, Acting for the Present
Strategizing for the Future, Acting for the Present A “FLAIR” For Delivering Long Term Growth Proactive Measures to Maintain Near Term Momentum FF ast-Tracking Expansion Through Diversification Strengthening Portfolio in Pens Segment LL everaging our Own Brand Sales Building Resilience in Creative S
Slide 11: Fast-Tracking Expansion Through Diversification
Fast-Tracking Expansion Through Diversification.. Leveraging Over Five Decades Of Experience In The Legacy Pen Business To Scale New Categories Creating A Long-term Value For The Business Presence across price points Flair’s brand strength Distribution network Manufacturing capabilities Built A Qual
Slide 12: Leveraging our Own Brand Sales
..by Leveraging our Own Brand Sales.. Multi-Brand Portfolio Catering Across All Price Points Pens Creative Steel Bottles & Houseware Rising share of Own Brand Share as Levers for Growth Scaling Own Brand Sales a % of Total Revenue 1 2 3 Capitalising on +69% 86% Extensive SKU Catering Across All Wide
Slide 13: Accelerating Growth through Partnerships
..and Accelerating Growth through Partnerships.. Leveraging Strengths of Industry Leaders For Mutual Benefit COLLABORATION WITH DISNEY STRATEGIC PARTNERSHIP WITH MAPED • Signed a Brand Licensing Agreement with Disney for using its • Signed an Agreement with MAPED for distribution of its characters f
Slide 14: Identify & Address White Spaces
..combined with ability to Identify & Address White Spaces.. (FY24) 134 2613 770 HAUSER XO New Products Launched SKUs Portfolio Product Size Is the Largest Selling Pen in India Flair Aims To Develop Products With A Focus On Design, Functionality And Automation History of developing innovative produc
Slide 15: Redefining Brand Value towards Premiumisation
..thus, Redefining Brand Value towards Premiumisation Rising Realisation per Piece Across Geographies Overall Average Selling Price (INR) 5.7 5.8 ❖ Comprehensive portfolio catering to 5.22 5.40 customers across the price points - 5.0 Expansion within each price segment is 4.27 4.6 3.86 crucial to ta
Slide 16: Proactive Decisions For Sustainable Growth
Proactive Decisions For Sustainable Growth Building Resilience in Optimising Distribution Addressing all Price Points in the De-risking Dependence on Creative Segment Structure Pens Segment OEM for Steel Bottles Increasing in-house manufacturing of Distribution personnel separated under In response
Slide 17: Roadmap for the Future – Strategies
Roadmap for the Future – Strategies Product portfolio Enhance capacity Distribution network • Emphasis on Mid- • Aim to further increase • Conduct meaningful premium Segment and sales of our own brands promotional activities Premium Segment to of pens in the Middle via advertisements and increase ma
Slide 18: Quarterly Updates
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Slide 19: Woodless Wooden Pencils – Now Available in Domestic Market
“Woodless” Wooden Pencils – Now Available in Domestic Market LAUNCH OF INNOVATIVE NEW MECHANICAL PENCILS Features Variants Wood Free Mechanical Pencil Launched brand-new series that appear and feel attractive variants like a Wooden Pencil • Equipped with Retractable and Refillable 2.0 • Two-Tone Pas
Slide 20: Performance Highlights
PERFORMANCE HIGHLIGHTS
Slide 21: Q3 & 9M FY25: Key Performance Metrics
Q3 & 9M FY25: Key Performance Metrics ₹ in Crs Revenue from Operations Gross Profit & GP Margin (%) EBITDA & EBITDA Margin (%) PAT & PAT Margin (%) 52.1% 51.9% 15.4% 17.1% 12.9% 12.1% 18% 264.5 17% +31% +54% 224.9 137.2 45.3 29.3 117.3 34.5 19.0 Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25 Q3 FY2
Slide 22: Business Performance (Q3 FY25)
Business Performance (Q3 FY25) ₹ in Crs Own Brand Sales continue to drive growth Domestic Own Brand Sales Export Own Brand Sales Total Own Brand Sales 14% 33% 15% 206 26 232 182 201 19 Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25 Healthy Pickup in OEM business across geographies Domestic OEM Sale
Slide 23: Segmental Highlights – Pens and Creative
Q3 & 9M FY25 Segmental Highlights – Pens and Creative Pens Division Plan of Action for Segment Growth Sustained Performance in Tepid Macro Environment 10% 3% 179 197 589 606 Increase Manufacturing Constant Innovation Premiumisation Capacity Q3 FY24 Q3 FY25 9M FY24 9M FY25 Creative Segment Plan of Ac
Slide 24: Segmental Highlights – Steel Bottles
Q3 & 9M FY25 Segmental Highlights – Steel Bottles Steel Bottles & Houseware Segment Plan of Action for Segment Growth Successfully Scaling our newest Segment Wider Catalogue 222% 12 189% 32 Leverage Inherent Partner with Modern Strengths Retailers 4 11 Capitalise on BIS Approval with quick market en
Slide 25: Consolidated Profit & Loss Statement – Q3 & 9M FY25
Consolidated Profit & Loss Statement – Q3 & 9M FY25 PROFIT & LOSS STAETMENT (₹ in crs) Q3 FY25 Q3 FY24 Y-o-Y Q2 FY25 Q-o-Q 9M FY25 9M FY24 Y-o-Y FY24 Revenue from Operations 264.5 224.9 17.6% 270.1 -2.1% 781.8 728.6 7.3% 978.7 Cost of Materials Consumed 127.4 107.7 127.4 379.0 360.5 485.7 Gross Prof
Slide 26: Annexure
4 Flair FLAIR WRITING INDUSTRIES LIMITED Creative e pierre cardin PARIS ANNEXURE vty | @vausen:
Slide 27: Board of Directors
Board of Directors Mr. Khubilal Jugraj Rathod, Chairman • He has 48+ years of experience in the writing instruments industry • Received the Lifetime Achievement Award and the Udyog Rattan Award from the Institute of Economic Studies, the Lifetime Achievement Award from The Bombay Fountain Pen Manufa
Slide 28: Board of Directors & Senior Management Team
Board of Directors & Senior Management Team Mr. Punit Saxena, Independent Director Management Team • He holds a Bachelor of Science degree , an MBA degree from University of Rajasthan, Master of Valuation (Real Estate) degree. • He was previously associated with UTI Infrastructure, Technology and Se
Slide 29: Corporate Social Responsibility
Corporate Social Responsibility Our CSR Policy is aimed at demonstrating care for the community and our commitment to create social value. Our Company has undertaken various active CSR initiatives to contribute to the community where we have operations. We believe in “empowerment through employment”
Slide 30: Top Awards and Accolades
Top Awards and Accolades 2023-24 2022-23, 2021-22, 2020-21 2020-21 2019-20 2018-19 2017-18 Conferred as one of the Best Brands Award for Top Exporter to the Award for Top Exporter to the Award for Top Exporter to the Export Award to the Company from Award for Second Best Exporter to the 2024 by ET E
Slide 31: Performance in Charts
Performance in Charts ₹ in Crs Revenues EBITDA & EBITDA % PAT & PAT % 7.7% 16.9% 19.5% 19.5% 0.3% 9.7% 12.4% 12.1% +49% 942.7 978.7 +103% +429% 183.5 191.2 577.5 117.0 118.5 97.9 298.0 55.9 23.0 0.8 FY21 FY22 FY23 FY24 FY21 FY22 FY23 FY24 FY21 FY22 FY23 FY24 RoCE (%)^ RoE (%)# *Debt to Equity (x) 30
Slide 32: Historical Consolidated Profit & Loss Statement
Historical Consolidated Profit & Loss Statement Particulars (₹ in crs) FY24 FY23 FY22 FY21 Revenue from Operations 978.7 942.7 577.5 298.0 Cost of Materials Consumed 485.7 508.8 308.2 166.4 Gross Profit 493.0 433.9 269.3 131.6 GP % 50.4% 46.0% 46.6% 44.2% Employee Benefits Expense 145.8 117.3 88.3 5
Slide 33: Consolidated Balance Sheet - FY24
Consolidated Balance Sheet - FY24 EQUITY & LIABILITIES (₹ in Crs) Mar-24 Mar-23 Mar-22 Mar-21 ASSETS (₹ in Crs) Mar-24 Mar-23 Mar-22 Mar-21 Total Equity 898.7 435.2 318.0 261.6 Non-Current Assets Non-Current Liabilities (a) Property, plant and equipment 301.1 240.1 190.1 176.4 (b) Capital Work-in-Pr
Slide 34: Consolidated Cash Flow Statement - FY24
Consolidated Cash Flow Statement - FY24 PARTICULARS (₹ in Crs) Mar-24 Mar-23 Mar-22 Mar-21 Cash Generated from Operations 124.9 141.3 45.2 67.6 Less: Direct Taxes paid (47.2) (43.4) (10.8) (0.2) Net Cash from Operating Activities 77.6 97.9 34.4 67.3 Cash Flow from Investing Activities (285.2) (73.6)
Slide 35: Thank You
COMPANY : Flair Writing Industries Limited CIN : L51100MH2016PLC284727 Mr. Alpesh Porwal (Chief Financial Officer) Email: alpesh@flairpens.com www.flairpens.com INVESTOR RELATIONS ADVISORS : Thank You Orient Capital (a division of MUFG Pension & Market Services) Mr. Irfan Raeen Mr. Devansh Dedhia +9
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