Creatd Inc. · OTC:CRTD
Creatd — Jerrick Media Holdings — Investor Presentation (May 2019)
64 slides from Creatd's investor presentation, May 1, 2019
Slide 1: Jerrick Media Holdings, Inc. Investor Presentation 2019 Business Plan
Jerrick Media Holdings, Inc. Investor Presentation 2019 Business Plan JM D A
Slide 2: Forward Looking Statements
This presentation includes forward - looking statements that are made pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 . While these statements are made to convey to the public the company’s progress, business opportunities and growth prospects, reader
Slide 3: Jerrick Media Holdings: Technology, Partners, Global
Jerrick Media Holdings, Inc. (OTCQB: JMDA) gives technology products and companies the resources and opportunities to make ideas reality. Jerrick T e chnol o g y P a r tne r s Global JM D A
Slide 4: Jerrick Technology, Partners and Global portfolio
Jerrick Media Holdings, Inc. (OTCQB: JMDA) Jerrick Technology Jerrick Partners Jerrick Global Vocal Technology platform for creators Vocal for Brands Content studio, production, etc. What to Buy Social ecommerce / affiliate infrastructure E - comm Agency E - commerce platform for makers ModSquad Hum
Slide 5: Great Products + Low Pricing + Automation = Accelerated Volume
Great Products + Low Pricing + Automation = Accelerated Volume Jerrick T e chnol o g y P a r tne r s Global Build and acquire great products Expand TAM (Total Accessible Market) Lower cost and higher value Pursue volume and scale Analyze, optimize and integrate Jerrick’s logic system Quick & efficie
Slide 6: Jerrick's growth strategy: Attract, Scale, Convert
Attract content consumers Jerrick T e chnol o g y P a r tne r s Global Scale registered creators Convert registered creators Jerrick’s growth strategy Attract Drive content consumers to become registered creators as well as attract and convert an audience while utilizing intuitive technology and mon
Slide 7: Jerrick's principles
We make insightful decisions based on derived data and human insight. Jerrick T e chnol o g y P a r tne r s Global We apply design horizontally, ensuring we build and acquire the right products. We use storytelling to stand out in the changing landscape of content and distribution channels. We optim
Slide 8: Jerrick Technology builds products that influence millions
Jerrick Technology builds products that influence millions of people worldwide. Jerrick T e chnol o g y P a r tne r s Global JM D A
Slide 9: Vocal is changing the way people create, discover, and earn
Vocal is changing the way people create, discover, and earn from their stories. Watch the video Jerrick T e chnol o g y P a r tne r s Global
Slide 10: Every 60 seconds on the Internet
Every 60 seconds on the Internet: 1,440 Posts published on WordPress 4,500,000 YouTube videos viewed 347,222 People on Instagram 1,000,000 Twitch videos viewed 87,500 People Tweeting 40,000 Hours listened on Spotify The information age has produced a multitude of platforms for content creation and c
Slide 11: Unprecedented content creation has caused significant problems
Discovery It is a struggle for creators to get discovered because of content congestion. Com p en s a tion It is difficult for creators to be financially rewarded for their content . Bad actors It is complicated for platforms to moderate and maintain a safe environment. Unprecedented content creatio
Slide 12: Product fragmentation
Product fragmentation It’s getting even harder for creators to keep up in a rapidly evolving digital landscape. New technology Freelancer / Gig economy Jerrick T e chnol o g y P a r tne r s Global
Slide 13: Jerrick's platform Vocal solves these problems
Jerrick’s platform Vocal solves these problems by providing storytelling tools and engaged communities for creators to get discovered and fund their creativity. Jerrick T e chnol o g y P a r tne r s Global
Slide 14: Why creators choose Vocal as their partner
Here is why creators choose Vocal as their partner: Access to the community Vocal provides a free - flowing idea meritocracy with best - in - class content creation tools. Support of the creator Vocal partners with creators to help them fund their creativity and build their audience . A safe environ
Slide 15: Create. Share. Earn.
Create. Share. Earn. How Creators Utilize Vocal’s Ecosystem Jerrick T e chnol o g y P a r tne r s Global
Slide 16: Create stories effortlessly
Create stories effortlessly Simply add photos and text or embed videos and music. Vocal provides the creator with tools to showcase just about anything in a long form storytelling format. Jerrick T e chnol o g y P a r tne r s Global
Slide 17: Vocal integrations mean a better user experience
Vocal integrations mean a better user experience By leveraging user insights, we have been able to develop features and collaborate with the right industry leaders to streamline and improve Vocal’s creator workflows. Vocal partnered with Unsplash to give creators access to over 850,000+ royalty free
Slide 18: Vocal is part of a growing ecosystem of open platforms
Vocal is part of a growing ecosystem of open platforms Jerrick T e chnol o g y P a r tne r s Global Whether it's a YouTube video, Spotify playlist or Amazon product, Vocal is designed to let creators of all types easily embed almost anything they create or discover into their stories. Vocal enhances
Slide 19: Create. Share. Earn.
Create. Share. Earn. How Creators Utilize Vocal’s Ecosystem Jerrick T e chnol o g y P a r tne r s Global
Slide 20: Cycle to success
Support from monetization Safety from hybrid moderation Submit to Vocal’s communities Self - amplify through social channels Cycle to success Monetization incentivizes creators to perpetuate behavior. Vocal provides a simplified cycle for creators — from idea inception to sharing with an engaged aud
Slide 21: Expanding communities
Expanding communities Vocal communities are enhanced by new creators, their ideas, and audiences. A diversified and democratized platform creates a self - fulfilling cycle of audience amplification. Jerrick T e chnol o g y P a r tne r s Global
Slide 22: Collective strength
Publish story on a Vocal community Vocal community discovers story Story is discovered on social Story is discovered through SEO Collective strength Vocal’s ecosystem allows creators to build success through a combination of tools for idea communication. Accretive behavior leads to best practice SEO
Slide 23: Vocal means value: lifespan of content
T wit ter F a ce bo ok Instag r am LinkedIn YouTube V o cal 15 min 5 hours 21 hours 1+ days 30+ days 1+ years Vocal means value Vocal’s unique architecture of communities and long - form structures distinguishes it from other platforms, creating outsized lifespans for content and sustainable value.
Slide 24: Create. Share. Earn.
Create. Share. Earn. How Creators Utilize Vocal’s Ecosystem Jerrick T e chnol o g y P a r tne r s Global
Slide 25: Creators are rewarded
Vocal integrated Stripe, a secure cloud based payment processor providing reliability, scalability, and security to the creative communities. Creators are rewarded Jerrick and its Vocal platform support the growing need of its creative communities in the “sharing economy.” Collaborating with institu
Slide 26: Earn from engagement
Proprietary engagement algorithm determines value based on scroll behavior and time engaged Earn from engagement Creators’ audience size is as important as the quality of the audience’s engagement. Vocal’s “read algorithm” recognizes the importance of both, and is designed to reward creators accordi
Slide 27: Earn from micropayments
Earn from micropayments Vocal makes it easy for a creator’s audience to show appreciation by Tipping. It is a simple process secured by Stripe. Vocal’s open architecture is designed to facilitate future transactional opportunities such as tokenization and associated fees. Vocal integrated Apple Pay
Slide 28: Growth and investment strategy as product design ideology
Jerrick’s growth and investment strategy is an integral part of its product design ideology. The Vocal platform surfaced derivative opportunities and strategies for its parent company Jerrick Media Holdings, Inc. Jerrick T e chnol o g y P a r tne r s Global
Slide 29: How Jerrick Applies Its Growth Strategy to Vocal: Attract
Co n v e r t Scale A tt r act How Jerrick Applies Its Growth Strategy to Vocal Jerrick T e chnol o g y P a r tne r s Global
Slide 30: Attract: creator self-amplification
Creators publish their stories on Vocal Creators share their Vocal stories through tools and social media Creators’ audience enters the Vocal ecosystem Creators’ audience is prompted to join Vocal A tt r act Creator self - amplification New creators expand communities by attracting their organic aud
Slide 31: Attract: customer acquisition and data amplification
Data driven creative campaigns Third party data targeting First party data / user insights Customer acquisition Vocal data - amplification Internally developed campaigns and user behavior generates first party data funnels. Customer conversions provide new insights advancing design, development, and
Slide 32: How Jerrick Applies Its Growth Strategy to Vocal: Scale
Co n v e r t Scale A tt r act How Jerrick Applies Its Growth Strategy to Vocal Jerrick T e chnol o g y P a r tne r s Global
Slide 33: Scale: creator growth
Scale 1,500 Creators EOY 2016 135,000 Creators EOY 2017 360,000 Creators EOY 2018 1,000,000 Creators Projected EOY 2019 Data funnels scale Vocal’s accretive user experience is optimized by Jerrick’s business intelligence unit . Enhancing first party data with third party tools exponentially grows th
Slide 34: Creator VIP treatment
Watch the video Creator VIP treatment Platform metrics identify promising creators for future development. By collaborating with industry specialists, Vocal’s creator on - boarding team provides cost effective marketing assets and derived data to maximize awareness. Scale Vocal partnered with award
Slide 35: How Jerrick Applies Its Growth Strategy to Vocal: Convert
Co n v e r t Scale A tt r act How Jerrick Applies Its Growth Strategy to Vocal Jerrick T e chnol o g y P a r tne r s Global
Slide 36: Convert: Vocal Rewards
Co n v e r t Vocal Rewards In keeping with Vocal’s ideology, creators are rewarded for contributing to the platform’s collective success with the introduction of talented new creators and their audiences. Jerrick T e chnol o g y P a r tne r s Global
Slide 37: Convert: Vocal Challenges
Co n v e r t Vocal Challenges Challenges incentivize quality in a growing creative ecosystem. Gamification leads to lower customer acquisition costs and increased creator retention, while providing the community additional monetization features. Jerrick T e chnol o g y P a r tne r s Global
Slide 38: Convert: Vocal Pro
Co n v e r t Vocal Pro Brand collaboration, increased monetization, challenges and rewards, all incentivize creators to upgrade their Vocal accounts to a paid subscription. Jerrick T e chnol o g y P a r tne r s Global
Slide 39: Vocal for Brands content studio
Vocal for Brands is a content studio that generates actionable data from marketing campaigns powered by Jerrick Technology. Jerrick T e chnol o g y P a r tne r s Global
Slide 40: Advertising to storytelling
Advertising Storytelling The future for brand communication is non - interruption based marketing. Storytelling is hard. Getting results from the right audience is even harder. Vocal for Brands makes it easy to tell a story. Pairing a brand with the right creators produces meaningful content and gen
Slide 41: Why Vocal for Brands?
Industry Average Vocal for Brands Active Reading Time Click - Through Rate Cost Per Read 73 seconds 157 seconds 0.25% 2.1% $1.50 $0.50 Why Vocal for Brands? Storytelling on Vocal reaches an audience without interruption. Authentic and entertaining stories speak directly to consumers, driving an emot
Slide 42: Transparent measurements
Transparent measurements Vocal for Brands and Jerrick’s business intelligence unit provide brands with proactive insights and in - flight optimization strategies. Process efficiencies lead to lower end of funnel costs. Recurring campaigns generate additional accretive data, while simultaneously grow
Slide 43: Case studies
I Tried HUM’s Daily Cleanse Supplement & Here’s What Happened Soulstice's Kickstarter Campaign Gives You a New Way to Save the Rainforest Kuri’s Story Science Fiction Contest The Black Friday Roundup : 12 Beauty Investments You Need to Buy Sponsored by Hum Sponsored by Kuri Sponsored by Foreo Sponso
Slide 44: WhatToBuy community curated e-commerce platform
WhatToBuy is a community curated e - commerce platform complementary to Jerrick’s collaborative growth strategy. Jerrick T e chnol o g y P a r tne r s Global
Slide 45: Social registry
Social registry The WhatToBuy e - commerce platform leverages core design and development principles from its sister platform Vocal, including moderation and a community - first architecture . Jerrick T e chnol o g y P a r tne r s Global
Slide 46: E-comm Agency acquisition opportunity
E - comm Agency is a Jerrick acquisition opportunity and a full - service e - commerce marketing agency. Jerrick T e chnol o g y P a r tne r s Global E - comm Agency
Slide 47: Leveraging its client base
Leveraging its client base Direct to consumer brands require a next generation suite of tools to apply data. The agency will introduce Vocal for Brands’ solutions to its existing 100+ clients and Jerrick will reciprocate. Together the companies maximize the value of the other’s portfolio of clients
Slide 48: Advancing partnerships
Advancing partnerships The agency is a member of industry leadership programs sponsored by Amazon, Hubspot, Shopify, and more. Utilizing its growth strategy, Jerrick Technology will rapidly expand the total addressable market (TAM) for the agency and further leverage the value of their established p
Slide 49: Project ModSquad
Project ModSquad is a vision sprint proposal funded and developed by Jerrick Technology. Its mission is to solve scalable human moderation in the social media space. Jerrick T e chnol o g y P a r tne r s Global Project ModSquad
Slide 50: Algorithms aren't enough
Algorithms aren’t enough An increasing amount of nefarious content is being shared on user - generated social platforms, creating reputational risk and brand safety concerns . Jerrick T e chnol o g y P a r tne r s Global Project ModSquad
Slide 51: Meet ModSquad
Meet ModSquad ModSquad provides platforms with mechanisms to effectively identify and escalate potentially undesirable or even dangerous social media content. This content is often outside an algorithm’s accuracy score. Jerrick’s safe, hybrid moderation process is an important feature for the future
Slide 52: Moderation marketplace
Platforms ModSquad Moderators Platforms pay $ per moderated content Jerrick T e chnol o g y P a r tne r s Global Moderators earn $ per moderated content Moderation marketplace ModSquad’s marketplace generates revenues between an external moderator community and platforms. Quality is maintained throu
Slide 53: Jerrick Partners
The success of Vocal expanded a network of technology collaborators and sophisticated investors. Jerrick Partners leverages this group’s management, positive selection, and valuable data. Jerrick T e chnol o g y P a r tne r s Global JM D A
Slide 54: Project Maven
Project Maven is a vision sprint proposal funded through a Jerrick Partners SPV and developed in collaboration with Jerrick Technology. Its mission is to solve current problems related to providing institutional research. Jerrick T e chnol o g y P a r tne r s Global Project Maven
Slide 55: Maven for MiFID
Maven for MiFID MiFID (Markets in Financial Instruments Directive) creates a disruptive regulatory issue for institutional research departments. Maven is a centralized platform that will provide research institutions and analysts the ability to publish, monetize, and process valuable data in a trans
Slide 56: Cacher Studios
Cacher Studios is a new direct to consumer lifestyle and fashion brand. Jerrick Partners supports development and marketing needs in exchange for equity in high growth startups. Jerrick T e chnol o g y P a r tne r s Global
Slide 57: Cacher + Jerrick Partners
Cacher + Jerrick Partners Brand opportunities are created at multiple points along a company’s growth trajectory. Jerrick Partners helps leverage these milestones by providing data, resources, and a growth strategy in exchange for equity or direct revenue participation. Candidates identified by Jerr
Slide 58: Project OG
Project OG is a collection of archival images and content spanning three decades (1970s — 1990s). In collaboration with Jerrick Technology, Jerrick Partners intends on generating revenues and securing credit with the underlying value of the collection’s assets. Jerrick T e chnol o g y P a r tne r s
Slide 59: Revitalizing value
Revitalizing value Project OG revitalizes archival imagery and media content in legacy portfolios. Together, human curation and historical data can create scalable and definable value for dormant content including photographs, media, and print libraries. Project OG Market Validation 80,000 35mm Slid
Slide 60: Supply and demand: After Hours
Supply and demand After Hours is Project OG’s exclusive members only e - commerce platform. Utilizing data - driven limited release strategies provides sellers an important tool for balancing a distinct collection’s supply while growing its demand. Derivative affiliate and drop shipping opportunitie
Slide 61: Jerrick Global
Jerrick Global is the application of Jerrick’s macro business and design theories for expanding business opportunities in a global digital community. Jerrick T e chnol o g y P a r tne r s Global JM D A
Slide 62: Content without borders
Content without borders Adoption of social media platforms on a worldwide basis has disrupted traditional business models. Improved moderation technology and safe social platform environments are the solution to expanding congestion of subjective opinions and the search to disseminate objective trut
Slide 63: Franchising is optimizing
Franchising is optimizing Jerrick Global builds localized business franchises, combining bespoke development with reduced capital expenditures. Optimizing and leveraging Jerrick’s technology and growth strategy generates outsized value for a geographical location, as well the shareholders of Jerrick
Slide 64: Investor Relations
JM D A Investor Relations Chelsea Pullano ir@jerric k . m e dia 201 - 258 - 3770 Jerrick T e chnol o g y P a r tne r s Global
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