City Chic Collective Limited · ASX:CCX
City Chic Collective — Macquarie Australia Conference 2021
15 slides from City Chic Collective's conference presentation, May 5, 2021
Slide 1: Leading a World of Curves
city chic collective LEADING A WORLD OF CURVES MACQUARIE AUSTRALIA CONFERENCE May 2021
Slide 2: Brand portfolio
Hlijos § Coerves FOXsROYAL ‘Lustful Lingerie’ CCX | city chic ‘Serious Street Style’ ‘Fiercely Fashionable’ R EVANS OUR '] avenue ‘Modern Fashionability’ a . RDA 4} Everyday Essentials’ = B D — < A nh e eS =. 7 (A Me sscloudwalkers a ‘Just like walking on air’
Slide 3: Customer-Centric Operating Model
CUSTOMER- Nimble operating model; respond quickly to changes in demand @ Geographically diverse operations city chic collective CENTRIC OPERATING MODEL i, Highly engaged Omni-channel Strong engagement 0 ain \ and growing strategy; multiple through social media wn the customer, customer base touchpoi
Slide 4: Global Business Overview
GLOBAL BUSINESS OVERVIEW Established footprint in Australia, New Zealand and United States; recently entered United Kingdom with acquisition of Evans 73% Online Penetration! (12 months to Dec 20) $209m Global Sales (12 months to Dec 20) 801k Active Customers? (Dec 2020) 42m Global Online Traffic? (1
Slide 5: For personal use only
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Slide 6: Financial Performance
FINANCIAL PERFORMANCE Track record of strong consistent sales and earnings growth SALES GROWTH EARNINGS GROWTH Sales $m Underlying EBITDA! $m $148.4 I f $1319 1) $89.7 $19.9 1 i f $73.0 $6.9 FYI8 FYI9 FY20 FYI8 mwiH 2H * — Strong growth in topline sales driven by ANZ online and the * — Consistent Yo
Slide 7: Customer-Focused Growth Strategy
CUSTOMER-FOCUSED GROWTH STRATEGY Plus-size focus, global customer base growth, digital GLOBAL CUSTOMER BASE GROWTH INCREASED ONLINE PENETRATION Active Customer Numbers! '000 Rolling 12-month Global Online Sales? $m sm Grnth i Grovt +29% oe ‘6m Growth 65% Sales +34% Online ‘6m Grovith 2% Sales 1s 66m
Slide 8: For personal use only
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Slide 9: Growth opportunities by region and brand
AUSTRALIA & NEW ZEALAND UNITED STATES OF AMERICA UNITED KINGDOM city chic collective FASHION / YOUTH city chic CCX Greater Share of Wallet city chic ¢CX Market Share Expansion / Customer Acquisition city chic CCX Market Entry Opportunity CONSERVATIVE VALUE Market Entry Opportunity avenue sscloudwalk
Slide 10: For personal use only
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Slide 12: For personal use only
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Slide 13: Trading Update
TRADING UPDATE Strong positive comparable sales growth and strong customer base growth in 2H FY21 to date, however two large trading months of May and June ahead Gross margin % for all channels has now fully recovered since the higher levels of discounting in early-mid 2020 due to COVID-19 Shipping
Slide 14: Q&A
al Q&A Phil Ryan, CEO | Munraj Dhaliwal, CFO eS UTPETA YG,
Slide 15: Important Notice & Disclaimer
IMPORTANT NOTICE & DISCLAIMER This presentation has been prepared by City Chic Collective Limited (the “Company”). It contains general background information about the Company's activities and does not purport to be complete. It should be read in conjunction with the Company's other periodic and con
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