Shoppers Stop Limited · NSE:SHOPERSTOP
Shoppers Stop — Q2 FY2021 Earnings Presentation
43 slides from Shoppers Stop's earnings presentation, Oct 16, 2020
Slide 1: Outcome of Board Meeting letter to exchanges
SEC/54/2020-21 October 16, 2020 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400 001. Stock Code : 532638 National Stock Exchange of India Limited Exchange Plaza, Bandra-Kurla Complex, Bandra (East), Mumbai 400 051. Stock Symbol : SHOPERSTOP Dear Sir / Madam, Sub: Outcome of the
Slide 2: Statement of Unaudited Standalone and Consolidated Financial Results
Shoppers Stop Limited Registered Office: Umang Tower”, 5th Floor, Mindspace, Off.Link Road, Malad (West), Mumbai 400 064. Tel: (+91 22) 42497000 ; Website : www.shoppersstop.com. E-mail : investor@shoppersstop.com. CIN: L51900MH1997PLC108798 PART I : STATEMENT OF UNAUDITED STANDALONE AND CONSOLIDATE
Slide 3: Statement of Assets & Liabilities
PART II : STATEMENT OF ASSETS & LIABILITIES (Rupees in Crores) Standalone Consolidated As at 30 Sep 2020 As at 31 Mar 2020 As at 30 Sep 2020 As at 31 Mar 2020 Particulars (Unaudited) (Audited) (Unaudited) (Audited) A) ASSETS NON-CURRENT ASSETS Property, Plant and Equipement 444.05 501.71 446.91 506.
Slide 4: Cash Flows for the Half Year Ended September 2020
PART III : CASH FLOWS FOR THE HALF YEAR ENDED 30 SEPTEMBER 2020 (All amounts in Rs.Crores) Standalone Consolidated For the half year For the half year For the half year For the half year ended 30 ended 30 ended 30 ended 30 Particulars September 2020 September 2019 September 2020 September 2019 Cash
Slide 5: Notes to the financial results
PART IV : 1 The above financial results have been prepared in accordance with Indian Accounting Standards as precribed under section 133 of the Companies Act 2013 read with Rule 3 of the Companies (Indian Accounting Standards) Rules, 2015, as amended. 2 The Company is primarily engaged in the busine
Slide 6: Independent Auditor's Review Report - Consolidated
Charted Accountants 12th Floor, The Ruby 29 Senapati Bapat Marg Dadar (West) Mumbai – 400 028, India Tel: +91 22 6819 8000 Independent Auditor’s Review Report on the Quarterly and Year to Date Unaudited Consolidated Financial Results of the Company Pursuant to the Regulation 33 of the SEBI (Listing
Slide 7: Consolidated Limited Review Report, page 2
Charted Accountants Shoppers Stop Limited Consolidated Limited Review Report Page 2 of 2 5. Based on our review conducted and procedures performed as stated in paragraph 3 above and based on the consideration of the review reports of other auditors referred to in paragraph 7 below, nothing has come
Slide 8: Independent Auditor's Review Report - Standalone
Charted Accountants 12th Floor, The Ruby 29 Senapati Bapat Marg Dadar (West) Mumbai – 400 028, India Tel: +91 22 6819 8000 Independent Auditor’s Review Report on the Quarterly and Year to Date Unaudited Standalone Financial Results of the Company Pursuant to the Regulation 33 of the SEBI (Listing Ob
Slide 9: Standalone Limited Review Report, page 2
Charted Accountants Shoppers Stop Limited Standalone Limited Review Report Page 2 of 2 5. Emphasis of Matter paragraph a. COVID We draw attention to note 10 of the statement which describes management’s assessment of the impact of the COVID 19 pandemic on the operations and recoverability of assets
Slide 10: Press Release for Immediate Distribution
Press Release for Immediate Distribution | Suorrens Stor | START SOMETHING NEW Shoppers Stop Reported Revenue of Rs. 371.2 Crs and EBITDA Loss of Rs.83.3 Crs in Q2FY21 Mumbai, Oct 16, 2020: Shoppers Stop Ltd. (NSE: SHOPERSTOP | BSE: 532638) reported Sales of Rs. 371.2 Crs and EBITDA Loss of Rs.83.3
Slide 11: Press Release: Financial Performance for the Quarter
For the Quarter Our efforts to reduce the costs continues. We have made considerable savings of Rs.314 Crs vs Last Year in the first two quarters through number of initiatives. This is despite opening 11 new stores in FY20. Our focus is to conserve cash, maintain short-term liquidity and strengthen
Slide 12: Quarterly Performance Q2 FY21
Quarterly Performance Q2 FY 21 Featured Brands – Stop & Kashish
Slide 13: Pujo
Pujo 02
Slide 14: Pujo – Aami Aalo Campaign 2020
Pujo – Aami Aalo Campaign 2020 (I am the Light) DURGA PUJA Featured Brands – CAMPAIGN Stop & Kashish 03
Slide 15: Customer Behaviour
Customer Behaviour § Mission based visits : § Safety Measures continue to be Behaviour Customer Entry is improving important § Online with Personal Shoppers Assistance preferred. § Store Days continue to be lower (-20%); working hours reduced – thus impacting operations. Category § Change in Demogra
Slide 16: Contents
ABOUT US : CONTENTS *s , OUR HIGHLIGHTS * ‘ OUR COVID | STRATEGIC * : & COMPANY | BESECNSET: ' PILLARS FINANCIALS ; , , 0S
Slide 17: Company At A Glance
Company y At AGlance @ *for FY20 Private Brand Mix 15.5% Largest Department | Store Chain . in India 500+ Fashion & Beauty Brands E Com B Mix7.8% 06
Slide 18: Footprint in India
NEW STORE – Lucknow Market City Footprint in India 287 Stores ; 4.5M sq.ft. 47 CITIES * 131 85 33 27 11 Department Stores Store Count Department Home Beauty Airport Crossword Stores Stop Stores Doors Stores Mall Stores 74 *Includes Crossword Franchisee store cities 07 Standalone 11
Slide 19: Our Customers
Our Customers Our Core customer is a young family where the woman is the primary influencer. These upwardly mobile, middle to high income families, shop across our stores for the widest selection of brands. We have a fast-growing young customer base of 18-25 years age. These customers are shopping p
Slide 20: Digital Footprint
Digital Annual Visit Mobile App Downloads Pin Code Coverage Sales Footprint 67M 10M 26,600 +50%YOY (+0.5M In Q2) (+1600 In Q2) ATV Mobile Enabled Billing Online First Citizen Mix E Com Mix 2250 153 STORE 25% 7.8% (+2% YOY) (+80 In Q2) No of Visits Sales Mix 24% App 46% 54% 76% Website § Continuous e
Slide 21: Contents
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Slide 22: Q2 Highlights
Q2 Highlights Cost Control Savings are sustained and continues. Transforming cost structure with a scenario-based cost reduction. On target to achieve annualized savings of Rs.4.5 Bio. Digital Revised Omni Channel Strategy. Partnering with International Consultant to scale to new Heights. Commenced
Slide 23: Priorities
Priorities Safety and Health § Stringent protocols; Diligent Execution on positive cases. § Related support to the Associates extended by Unit/SO/HR team § Constant communication on wellbeing , safety and health § CHRO monitoring and supporting along with ZC’s on daily basis Cost Reduction § Rentals
Slide 24: Store New Initiatives
Store New Initiatives TELECALLING POP-UP STORES Ce ENDLESS AISLE / INTEGRATED ASSISTED ONLINE CUSTOMER SALE ACTIONS 13
Slide 25: Festive Ready Stores and Customer Testimonials
Dear shoppers stop team, I visited shoppers stop to buy some stuff in banajara hills GVK Mall Customer FESTIVE I met Mr. Mohammed Saif Ali sales Manager The way Ali gave me service was extraordinarily amazing. I Testimonials READY-STORES bought merchandise almost worth Rs 10000 even though I did not
Slide 26: Contents
. s s s AY OUR \ tua: CONTENTS ' PILLARS , 4 ¢ 4 ¢ oe Se ae a re oe ‘ - mets ., . . . , . ‘ . ‘ @2 4 ; : HIGHLIGHTS * OUR COVID ABOUT US | RESPONSE + & COMPANY } ' ' FINANCIALS , ’ ’ , ’ ’ ’ ’ ’ ue as
Slide 27: First Citizen Key Highlights – New Program
First Citizen Key Highlights – New Program 130K Members Enrolled Single Customer View New Member Enrollment Ticket Size : +12% vs LY Sales contribution : 83% (+600 bps vs LY) Digital First Member shopped online : 60 K (+22K vs LY) Repeat Purchase : 52% Sales Contribution : 25% (+700 bps vs LY) New :
Slide 28: Customer Behaviour
Customer Behaviour Sales Performance § Circa 400K First Citizens shopped with a Free enrollment scheme has led to increase higher Ticket Size : +12% vs LY in New Member Sales § Sales contribution : 83% vs. 77% LY Repeat : 52% vs. 66% LY New : 30% vs. 11% LY § Change in Proximity Shopping :In New Nor
Slide 29: My ShoppersStop My Way
My Book Say Hi to Personal Shopper Chat with a ShoppersStop an Appointment Download the App on Whatsapp Beauty Advisor My Way Digital Shoppers Stop in New Normal Launch Plan with Influencers Neha Dhupia Shriya Pilgaonkar Kriti Kulhari & Angad Bedi Neha Dhupia & Angad Bedi 4.2M + 485K 576K 1.2M IG Fo
Slide 30: Providing Delightful Customer Experience by Personal Shoppers
Providing Delightful Customer Experience by Personal Shoppers § 2.8x Average Ticket Size 14%+ Contribution to Total Sales § Continue to serve our customers through our Video assisted initiative “White Glove services” and Endless Aisle to improve omni channel customer service experience. § Chat Enabl
Slide 31: White Glove Service – A New Way to Serve Customers
White Glove Service – A New Way to Serve Customers CATEGORY PAGE HOME PAGE CHAT NOW ICON IN TRAY Online assistance across the shopping journey 20
Slide 32: Private & Exclusive Brands
Private & Exclusive Brands 15.5% Contribution to Business FY20 11.8% § Addition of Essentials and categories like Sleepwear, Loungewear and Innerwear § Strategic tie up with vertically integrated, best in class manufacturers § Robust governance and controls Featured Brand – Stop Featured Brand – Kas
Slide 33: Beauty
150+ BEAUTY BRANDS 14.7% Contribution to Total Sales FY20 15.4% CONTINUED DOMINANCE IN BEAUTY SEGMENT ACROSS ALL CHANNELS. § New Brand Launches § Fragrances - Ralph Lauren Exclusive Launch in SS, Gucci, Lacoste, Ungaro & BHPC. § Skincare - Mamaearth, Sand & Sky, Coco & Eve § Feminine Hygiene – Carme
Slide 34: A Celebration Of Talent & Trends
A Celebration Of Talent & Trends Talent Show The Beauty Show Beauty Advisors judged Celebrating Pop- by the best of BEAUTY culture and Trends OWNING THE CREATIVITY & ARTISTRY SPACE 23
Slide 35: Contents
>» w x os ~ i. “s "4 e2 |y “ HIGHLIGHTS * & COMPANY ‘ FINANCIALS , CONTENTS { fA 4 4 \ ¢ . ~s . s . . . . , , . \ \ aoe f \ \ ABOUT US ! eee : STRATEGIC ! ; , PILLARS | ’ , ’ ’ é a Featured Brand - Karrot 24
Slide 36: Financials Q2 FY21
Financials Q2 FY 21 Particulars Non - GAAP Financials GAAP Financials Rs. in Crs. Q2FY21 Q2FY20 Gr% Q2FY21 Q2FY20 Gr% Revenue 371.2 1070.3 -65.3% 292.4 845.3 -65.4% Other Income 3.3 12.4 -73.2% 63.1 18.1 248.0% Total Revenue 374.5 1082.8 -65.4% 355.5 863.5 -58.8% Adjustment in net profit. GAAP chang
Slide 37: Financials H1 FY21
Financials H1 FY 21 Particulars Non - GAAP Financials GAAP Financials Rs. in Crs. H1FY21 H1FY20 Gr% H1FY21 H1FY20 Gr% Revenue 431.9 2169.8 -80.1% 346.3 1677.7 -79.4% Other Income 6.0 26.0 -76.9% 167.1 20.5 713.9% Total Revenue 437.9 2195.8 -80.1% 513.5 1698.3 -69.8% Adjustment in net profit. GAAP ch
Slide 38: Balance Sheet
Balance Sheet Particulars Sep’20 Mar’20 Networth 533.1 774.2 Loan Fund 283.7 123.7 Total Liabilities 816.8 897.9 Fixed Assets (WDV) 603.4 641.4 Lease Deposit 211.7 216.2 Investments in CBL & FRL 34.0 70.5 Investment in Mutual Fund 70.6 154.0 Inventory 379.7 470.0 ROR Inventory 663.2 755.2 Deferred T
Slide 39: Cash Flow
Cash Flow Particulars Sep’20 Mar’20 Cash Profit from Operations (after tax) -216.2 194.1 Creditors for Goods -191.2 110.3 Other Creditors and Liabilities 36.5 61.4 Inventories 182.3 -77.6 Loans & Advances & Sundry Debtors -21.6 -52.8 Cash generated from Operations -210.2 235.6 Fixed Assets(including
Slide 40: Way Forward
Way Forward Digital Acceleration Strengthening the Balance Sheet and improve Liquidity Cost Controls to continue 29
Slide 41: Aami Aalo Campaign
Aami Aalo Campaign DURGA PUJA AD 30
Slide 42: Disclaimer
Disclaimer Certain statements in this release concerning our future growth prospects are forward-looking statements within the meaning of applicable securities laws and regulations, and which involve number of risks and uncertainties, beyond the Control of the company, that could cause actual result
Slide 43: In case of any clarifications please contact investor@shoppersstop.com
In case of any clarifications please contact on investor@shoppersstop.com 32