Slide 1: Earnings Call Presentation cover letter to exchanges
February 8, 2022 The Manager The Manager The Secretary Corporate Relationship Department Listing Department The Calcutta Stock Exchange BSE Limited National Stock Exchange of India Limited Limited 1st Floor, New Trading Wing, Exchange Plaza, 5th Floor, 7, Lyons Range, Rotunda Building, Plot No. C-1,
Slide 2: Q3 FY22 Investors Presentation
Q3 FY22 Investors Presentation 1
Slide 3: Disclaimer
DISCLAIMER This presentation may contain statements which reflect Management’s current views and estimates and could be construed as forward-looking statements. The future involves risks and uncertainties that could cause actual results to differ materially from the current views being expressed. Po
Slide 4: Discussion Summary
Discussion Summary Business Overview Business Strategy Key Highlights Financial Summary 3
Slide 5: Business Overview
BUSINESS OVERVIEW 4
Slide 6: Bata: India's Most Loved & Trusted Footwear Brand
BATA : INDIA’S MOST LOVED & TRUSTED FOOTWEAR BRAND 1557 Exclusive Stores in 638 cities Premium Segment Mid Segment Economy Segment Mass Segment 5
Slide 7: Strategic Thrust Levers for 2021-22 & Onwards
STRATEGIC THRUST LEVERS FOR 2021-22 & ONWARDS 1. Drive Portfolio Evolution 6. Stay nimble 2. Accelerate on costs in a Expansion via dynamic Franchisee & environment distribution Talent, Process, Technology Responsible Citizen 3. Bring back 5. Agile & marketing efficient investments & supply chain ge
Slide 8: Key Highlights
KEY HIGHLIGHTS 7
Slide 9: Drive Portfolio Evolution: Focus on Casual footwear driving Retail Sales
Drive Portfolio Evolution: Focus on Casual footwear driving Retail Sales • Trending upwards of 2019 levels in 2nd half of Retail Sales Trend - CY21 Qtr 300 103% 120% • Powered by multiple initiatives 102% 250 90% 100% 86% 86% 85% • Refreshes range - sneakerization, casualization 81% 200 80% 66% 64%
Slide 10: Drive Portfolio Evolution: Sneaker Sales Mix
Drive Portfolio Evolution: Sneaker Sales Mix +8% Delta TALY over Retail Sneaker Wall • Sneaker Sales Mix grew from 17.9% to 19.3% in Q3 2021 • Sneaker TALY in Q3 is 104% compared to Retail TALY of 96% (+8% Delta)* Above: Vegas Mall Below: Pacific Khyala • Sneaker ASP grew by 108% • Sneaker Studio •
Slide 11: Drive Retail Excellence: NPS score improved
Drive Retail Excellence: NPS score improved driven by Training, store incentive structure & merchandise 85 87 Net Promoter Score (NPS) is a management tool that can be 77 69 used to gauge the loyalty of a firm's customer relationship 65 62 Month Wise NPS Trend 58 61 The main question asked is : Base
Slide 12: Distribution expansion: Reach in 1000+ Towns
Distribution expansion: Reach in 1000+ Towns; Distributor WD 28% by Exit Dec’21 Town Coverage Distributor WD% 28% 23% 19% 1005 966 892 917 687 Bata leads Men’s Closed 2019 2020 June'21 Sept'21 Dec'21 Jun'21 Sept'21 Dec'21 Category • Significant progress on distribution expansion across categories. •
Slide 13: Franchisee Business Expansion
Franchisee Business Expansion: One of largest quarters in additions & revenues New Stores in Q3 FY22 Towns Covered Vision 34 200+ 500 Franchise Stores 284 250 228 234 219 180 173 169 MAR'20 JUN'20 SEP'20 DEC'20 MAR'21 JUN'21 SEP'21 DEC'21 285+ stores as on date 12
Slide 14: Exploding Digital Footprint: E-Commerce
Exploding Digital Footprint: E-Commerce driven by marketplaces, omnichannel & E-store E-Comm Sales TALY* Omni Contribution % of FA2A TO 32% 149% 25% 128% 8% Q3 TALY'20 Q3 TALY'19 Q3'19 Q3'20 Q3'21 *TALY – Turnover Against Last Year ■ Highest sale recorded in Oct & Dec in CY21 for B2C Marketplaces ■
Slide 15: Bring Back Marketing Investments to Brand Bata
Bring Back Marketing Investments to Brand Bata Significant upshift in investments in the quarter ■ ~34% higher marketing spends compared to previous quarter ■ Sneaker campaign aimed at younger audiences with focus on Power ■ Bata Casuals campaign to highlight comfy & versatile casuals' collections
Slide 16: Bring Back Marketing Investments to Brand Bata: Brand ambassador
Bring Back Marketing Investments to Brand Bata Disha Patani, new Brand ambassador PR Coverage by leading Cat A publications: The Financial Express, Mint, ET Brand Equity, Adgully, Fashion Network, Exchange4media, Media Brief, Campaign India and more…. ~ 1 Mn Likes 3K comments (Disha’s Instagram Anno
Slide 17: Other Key Highlights
Other Key Shoe donation – Recognized as Best 100% Vaccination for 26,000+pairs - frontline Employer Brand both doses across BIL Highlights workers and children. (North India) 2021 by World HRD Congress Higher Rent Savings than target for Q3’22 Adequate actions implemented for change in GST Flexi Man
Slide 18: Financial Summary
FINANCIAL SUMMARY 17
Slide 19: Financial Summary
Financial Summary Revenue (in Crs) PBT as % of TO 1000 882 21.1% 900 17.6% 830 841 13.5% 11.6% 9.3% 6.8% 8.1% 5.8% 800 722 700 -15.9% 620 615 614 590 600 -35.5% 500 400 368 300 267 200 135 -100.2% 100 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 FY19-20 FY20-21 FY21-22 FY19-20
Slide 20: Thank You
THANK YOU BATA INDIA LIMITED (CIN: L19201WB1931PLC007261) 19 Corporate Office: Bata House, 418/02, M. G. Road, Sector – 17, Gurugram – 122002, Haryana Telephone: (0124) 3990100 |Fax: (0124) 3990116/118 | E-mail: in-customer.service@bata.com Registered Office: 27B, Camac Street, 1st Floor, Kolkata –