Slide 1: Ebiquity Plc Interim Results
| i, b Ebiquity Plc Interim Results Half Year Ended 30 June 2023 29 September 2023 ebiquity
Slide 2: Positive performance in more challenging market conditions
2 Positive performance in more challenging market conditions Revenue growth of 11% Operating profit of £6.0m and margin of 14.7% Considerable focus on transformation to re-orient ways of working, processes, and staff responsibilities to transition service provision to GMP365™ data management platfor
Slide 3: Financial overview
Financial overview ebiquity
Slide 4: Income Statement
6 months to 6 months to June 2022 Change Income Statement June 2023 (re-presented)* £m £m £m % Revenue 40.6 36.7 3.9 11% Operating Expenses (34.6) (31.8) (2.8) 9% Adjusted Operating Profit 6.0 4.9 1.1 23% Operating Margin 14.7% 13.3% -- 1.4% Finance Costs (1.0) (0.2) (0.8) 340% Adjusted Profit befor
Slide 5: Continued operational momentum with total group revenue growth of 11%
Continued operational momentum with total group R bys t evenue by Segmen revenue growth of 11% ém HY2023 v HY2022 Strong revenue growth in North America, up 50% “0 40.0 year on year, driven by successful integration of 350 MMi 30.0 Steady growth in UK & Ireland and Continental eo 20.0 Europe, both u
Slide 6: Adjusted operating profit margin by segment
Adjusted operating profit margin Segment H1 2023 H1 2022 % % UK & Ireland 26% 22% Continental Europe 32% 32% North America 13% 0% APAC 9% 17% Unallocated (9%) (9%) Adjusted profit – Continuing 15% 13% Operations
Slide 7: Balance Sheet Summary
June December Balance Sheet Summary 2023 2022 £m £m Goodwill 42.3 43.1 Other intangible assets 11.0 12.8 Non-current assets 6.6 6.8 Net working capital 8.5 8.0 Deferred consideration (2.4) (18.0) Other non-current liabilities (5.6) (7.6) Net debt (15.0) (8.9) Net assets 45.5 36.3
Slide 8: Cash Flow (including highlighted items)
June June Cash Flow 2023 2022 (including highlighted items) £m £m Adjusted Cash generated from/(used by) 4.7 (1.6) Continuing operations Highlighted items: cash items / Discontinued (7.6) (1.8) operations Total Cash (used in) Operations (2.8) (3.4) Interest and Tax (1.2) (1.1) Net cash (used in) ope
Slide 9: Liquidity
June December June 2023 2022 2022 Liquidity £m £m £m Gross Debt 25.0 21.5 22.5 Cash Balances 9.8 12.4 9.3 Loan fee prepayments 0.2 0.3 0.3 Net Bank Debt 15.0 8.9 12.9 Undrawn Facilities 4.7 8.5 7.5
Slide 10: Market context
Market context ebiquity
Slide 11: Scaled, complex and dynamic market
ao] Scaled, complex and dynamic market US$897bn global media market (Source: eMarketer) wy. Roe World's top 100 advertisers spend ~ US$100bn. Our primary target customer, plus large national advertisers © 91% of marketers agree industry has become increasingly complex (Source: eMarketer) Increased m
Slide 12: Advertising industry news headlines
Advertising industry seeks refunds over Top brands are abandoning Twitter advertising because they fear a public backlash, claims UK media boss June 2023 YouTube skippable ads June 2023 February 2023
Slide 13: Scale, complexity and dynamism creates opportunity for Ebiquity
> Scale, complexity and dynamism creates opportunity for Ebiquity Our purpose is to help brand owners increase returns from media investments and so improve business performance Eliminate wasteful spend and create value by analysing US$ billions of media spend and trillions of digital media impressi
Slide 14: Services provided through four service lines
Media Management The right media models, partners, operations, processes and technology to achieve objectives Services provided through four Service li Media Performance >» Greater transparency, governance, efficiency and accountability of media investments nes C4 Marketing Effectiveness Attributed,
Slide 15: Progress against strategy
Progress against strategy ebiquity
Slide 16: Geography - accelerate growth in North America and Asia Pacific
16 Geography - accelerate growth in North America and Asia Pacific productized digital services, innovation for newly critical channels, diversify service offering Clients — develop higher value strategic relationships Ebiquity increase automation, transform operating model d leader in media investm
Slide 17: Accelerating growth in North America
7 Accelerating growth in North America The world's largest advertising market - 39% of global ad spend Vorh,, | | ALapata Boies MSHSFR Geom i>) GULF OF MEXICO Coyman [ands wx JAMAICA Ebiquity - World leader in media investment analysis Our fastest growing region - revenue growth of 50% Successful in
Slide 18: Develop higher value strategic relationships with more major clients
Our objective is to develop higher value strategic relationships with more major clients in more territories Significant additional assignments gained in H1: Johnson&Johnson “Dienep JR Mercedes enz CP panone FERRERO Global client revenue growth solid during H1 but some pressure in H2
Slide 19: Global Digital and Traditional ad spending
Global Digital and Traditional ad spending (bn of USD) 59.3% 67.1% 73.8% $600 $400 $200 $- 2020 2021 2022 2023 2024 2025 2026 2027 Digital increasingly a priority for brands vs linear media >) High relative complexity and wastage in digital Digital = Traditional Source: eMarketer ority for clients t
Slide 20: Digital Decisions became the Digital Innovation Centre
20 Digital Decisions (acquired Jan 2020) became the Digital Innovation Centre and the engine of solution development Successful acquisition with final payment of deferred compensation made in May Three founders remain in the business Productised solutions to help advertisers eliminate waste from the
Slide 21: New product innovation
New product innovation CTV product launched in US U.S. CTV Media Digital Ad Spend: $bn Initial solution piloted for US market Strong findings, clear value proposition ) Repeat purchase, increased number of brands aE CTV spend, fastest-growing in 2023 ) Develop scalability pend, growing i hulu YouTub
Slide 22: Measurement solution for CO2 emissions from digital advertising
Measurement solution for CO, emissions from digital advertising The Hidden Cost of Digital NPD for Retail Media and Influencer Marketing in progress Advertisin Early stage thinking for application of Generative Al
Slide 23: Internal applications for efficiency gains
Internal applications for efficiency gains production of digital media solutions, data processing and analysis, workflow management, HR, legal Product and Service enhancement Ebiquity has large data lakes in a closed environment Train Al on proprietary and secure curriculum Potential for productised
Slide 24: Improve efficiency of core business through automation
Strategic objective to improve efficiency of core business through improved use of automation Aim to transition the processing of core services on to the GMP365 data management platform over three years Very significant internal transformation work undertaken during H1 Change of workflow processes,
Slide 25: Summary
Summary ebiquity
Slide 26: Strategic KPIs progress
# clients buying 2+ service lines # clients buying Digital Media Solutions Volume of digital impressions analysed in Media Data Vault - trillions Value of digital advertising analysed in Media Data Vault # clients activated in GMP365 % revenue derived from digital services * At time of acquisition A
Slide 27: A more difficult market in H1 but continued growth
Amore difficult market in H1 but continued growth Very significant 3 year internal transformation programme initiated to improve efficiencies and adopt automation Continued progress of productised digital services and innovation Encouraging momentum in the US While some clients have reduced budgets
Slide 28: Ebiquity is the world leader in media investment analysis
ebiquity Ebiquity is the world leader in media investment analysis We deliver data-driven solutions that create value and eliminate waste, enabling brand owners to increase returns from their media investments and improve business outcomes Our independent, fact-based advice is delivered through four