Klaviyo, Inc. Series A · NYSE:KVYO
Klaviyo, Inc. Series A — Klaviyo — Q3 2025 Earnings Presentation
37 slides from Klaviyo, Inc. Series A's earnings presentation, Nov 5, 2025
Slide 1: Q3 2025 Investor Presentation
Q3 2025 Investor Presentation 11.05.2025
Slide 2: Forward-Looking Statements and Disclaimer
Forward-Looking Statements and Disclaimer This presentation includes certain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Other than statements of historical facts, all statements contained in this
Slide 3: Statement Regarding Use of Non-GAAP Financial Measures
Statement Regarding Use of Non-GAAP Financial Measures In addition to financial measures prepared in accordance with generally accepted accounting principles in the United States (GAAP), this presentation and accompanying oral commentary contain non-GAAP financial measures, including non-GAAP gross
Slide 4: We are the AI-First B2C CRM
We are the AI-First B2C CRM Powered by its built-in Klaviyo Data Platform and AI, Klaviyo combines marketing automation, analytics, customer service and data into one unified solution. We make it easy for businesses of all sizes to build meaningful relationships, drive smarter decisions and grow fas
Slide 5: Empower creators to own their destiny
OUR MISSION Empower creators to own their destiny “Be yourself at internet scale.” 2025 2025 © © Klaviyo Klaviyo 5 5
Slide 6: Building a high growth AI-first software business at scale
Building a high growth AI-first software business at scale Integrated AI-First Large & growing Executing multiple Profitable B2C CRM platform market opportunity growth engines operating model Redefining how B2C Aligned with secular Leveraging multi-product Track record of revenue businesses grow and
Slide 7: The AI-first CRM for B2C
The AI-first CRM for B2C 2025 © Klaviyo 2025 Confidential © Klaviyo 77
Slide 8: 13 years of high-velocity innovation
13 years of high-velocity innovation AI-First B2C CRM 2025 Marketing Agent and Customer Agent; Service; Omnichannel Marketing Analytics and AKDP; 2024 6 new languages 2023 Segments AI, Forms AI, Email AI 2021 SMS 2018 Attribution and Optimization 2013 Email Marketing and Automation 2012 Customer Dat
Slide 9: Large and growing market opportunity
Large and growing market opportunity ~1% penetrated $160B +Multi-product and logo penetration $68B +International growth +Enterprise wins Global TAM at IPO Global TAM 2026 Future TAM Marketing Automation B2C CRM Autonomous CRM Source: Management estimates based on industry analyst reports. 2025 © Kl
Slide 10: Growth engines driving Klaviyo’s future
Growth engines driving Klaviyo’s future Multi-product International Mid-market and platform growth enterprise momentum ● Add more customers & land ● Leverage existing investments ● Drive further success with larger deals to accelerate key market growth larger customers ● Increase customer usage ● Pe
Slide 11: Marketing Agent Customer Agent
Marketing Agent Customer Agent Embedded where the work happens Agents with guardrails Native data foundation Network effect and speed 1:1 personalization everywhere 2025 © Klaviyo 11
Slide 12: Marketing Agent
Marketing Agent AI that launches, scales, and optimizes your marketing - autonomously Start fast Launch your marketing essentials with sign-up forms, flows, and ready to send campaigns - instantly on brand Scale content Get new high-performing campaigns every week - automatically personalized to you
Slide 13: Customer Agent
Web Chat Customer Agent Text A 24/7, personalized AI assistant that answers, messaging recommends, and converts - across every channel Remove friction Email Instantly resolve pre and post-purchase questions that slow down buying Terraza: Your ZenFlow Drive revenue mat is waiting in your cart ✨ Deliv
Slide 14: Klaviyo Service
Klaviyo Service A reimagined service experience – where resolutions fuel relationships and revenue Customer Hub Customer Agent Helpdesk Personalized, on-site destination A 24/7, personalized AI assistant An AI-powered workspace for for self-service that paves new that answers, recommends, and fast r
Slide 15: Omnichannel Orchestration
Omnichannel Orchestration One customer profile powers best-in-class channels – so messaging, timing, and offers adapt instantly GA NEW Email Text WhatsApp Mobile App Social 2025 © Klaviyo Confidential 15
Slide 16: Customers
customers We look at Klaviyo as our B2C CRM—I know we have our best, most continuous customer record in Klaviyo, and…the roadmap is anticipating all our needs. You’re going to have to pry Klaviyo from my cold dead hands. Dollar Shave Club 5K+ 350+ agencies + pre-built system integrators integrations
Slide 17: We continue to expand our global presence
We continue to expand our global presence 11 22 countries available for languages supported on the Klaviyo platform text messaging English, French, German, Portuguese across North America, EMEA, and APAC (Brazil), Korean, Spanish (Spain), Spanish (Mexico), Italian, Polish, Swedish, Dutch 6 Countries
Slide 18: Klaviyo powers intelligent growth with measurable ROI
Klaviyo powers intelligent growth with measurable ROI AI-powered personalization for scalable growth Reimagining CX with Klaviyo’s AI-powered service suite ThirdLove aimed to deepen loyalty and retention. Using Klaviyo Folk Clothing transformed customer service from overwhelmed AI segmentation, pred
Slide 19: Tatcha customer testimonial
We have grown substantially year on year, and we’re not seeing any signs of slowing down. Klaviyo is keeping up and supporting us in every next step, consistently rolling out new features that allow us to do new and interesting things, which allows us to grow” Shannon Jörgenfelt, Senior Manager of e
Slide 20: Partner ecosystem is a force multiplier
Partner ecosystem is a force multiplier 5K+ agencies and systems integrators 350+ pre-built integrations All figures as of September 30, 2025 2025 © Klaviyo 2025 Confidential © Klaviyo 20
Slide 21: Financials
Financials 2025 © Klaviyo 21
Slide 22: Q3 2025 financial highlights
Q3 2025 financial highlights1 Operating at scale Strong revenue growth Accelerating NRR $311M 32% 109% Dollar-Based Net Revenue Quarterly Revenue YoY Growth Rate Retention Rate2,3 Mid-market momentum Efficient execution Strong cash generation 36% 14% 15% Year-over-year growth in Non-GAAP Operating M
Slide 23: Revenue growth at scale
Revenue growth at scale TTM Revenue ($ in millions) Quarterly Revenue ($ in millions) YoY 54% 35% 33% 34% 34% 33% 32% 32% Growth 2025 © Klaviyo 23
Slide 24: Strong customer growth
Strong customer growth1 Total Customers2 Customers Generating >$50K ARR2 +17% +36% 1 All figures are as of September 30, 2025 or 2024, as noted. 2025 © Klaviyo 24 2 See Appendix for definitions of Customers and Customers Generating Over $50,000 of ARR.
Slide 25: Focused investments delivering strong international growth
Focused investments delivering strong international growth Geographic Revenue Mix 43% EMEA & APAC YoY revenue growth1 Key highlights ● Notable new business strength in Netherlands, Singapore, and Norway ● Added customers across the globe including Dishoom and JS Health Percentages may not sum to 100
Slide 26: Broad-based leverage as we invest in growth
Broad-based leverage as we invest in growth Non-GAAP Operating Expenses (% of Revenue) Key YoY drivers ▪ G&A flat due to headcount timing, despite lapping of one-time VAT release benefit in Q3’24 ▪ R&D leverage driven by higher capitalized software and lower headcount as a result of restructuring ▪
Slide 27: Non-GAAP operating income growth from efficient execution
Non-GAAP operating income growth from efficient execution Non-GAAP Operating Income ($ in millions) Non-GAAP 14% 14% Operating Margin See Appendix for Non-GAAP reconciliation. 2025 © Klaviyo 27
Slide 28: Strong free cash flow generation
Strong free cash flow generation Trailing Twelve Month Free Cash Flow ($ in millions) TTM Free Cash 15% 16% 13% 14% 15% Flow Margin 2025 © Klaviyo 28 See Appendix for Non-GAAP reconciliation.
Slide 29: Guidance
Guidance ($ in millions) Q4 FY25 FY25 Revenue $331 - $335 $1,215 - $1,219 YoY Growth 23% - 24% 30% Non-GAAP Operating Income $43.5 - $46.5 $161.8 - $164.8 Non-GAAP Operating Margin 13% - 14% 13% - 14% 2025 © Klaviyo 29 Guidance issued as of November 5, 2025.
Slide 30: Appendix
Appendix 2025 © Klaviyo 30
Slide 31: Summary Non-GAAP P&L
Summary Non-GAAP P&L ($ in millions) FY24 Q3 FY24 Q4 FY25 Q1 FY25 Q2 FY25 Q3 Revenue $235.1 $270.2 $279.8 $293.1 $310.9 Cost of Revenue $52.1 $69.6 $65.5 $69.0 $73.8 Gross Profit $183.0 $200.6 $214.3 $224.1 $237.1 Gross margin % 77.8% 74.2% 76.6% 76.4% 76.3% Selling and marketing $77.5 $93.0 $96.9 $9
Slide 32: GAAP to Non-GAAP reconciliation of Gross Profit
GAAP to Non-GAAP reconciliation of Gross Profit 2025 © Klaviyo 32
Slide 33: GAAP to Non-GAAP reconciliation of Operating Income
GAAP to Non-GAAP reconciliation of Operating Income 2025 © Klaviyo 33
Slide 34: GAAP to Non-GAAP reconciliation of Operating Expenses
GAAP to Non-GAAP reconciliation of Operating Expenses 2025 © Klaviyo 34
Slide 35: Reconciliation of Operating Cash Flow to Free Cash Flow
Reconciliation of Operating Cash Flow to Free Cash Flow 2025 © Klaviyo 35
Slide 36: Select defined terms
Select defined terms Customers: We define a customer as a distinct paid subscription to our platform. A single organization could have multiple discrete contracting divisions or subsidiaries or brands each with paid subscriptions to our platform, which would, in general, constitute multiple distinct
Slide 37: klaviyo
klaviyo™