40 slides from Klaviyo, Inc. Series A's earnings presentation, Aug 5, 2025
Slide 1: Q2 2025 Investor Presentation
Q2 2025 Investor Presentation Lifetime Data Retention High-Performance Indexing Streaming Architecture 08.05.2025
Slide 2: Forward-Looking Statements and Disclaimer
Forward-Looking Statements and Disclaimer This presentation includes certain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Other than statements of historical facts, all statements contained in this
Slide 3: Statement Regarding Use of Non-GAAP Financial Measures
Statement Regarding Use of Non-GAAP Financial Measures In addition to financial measures prepared in accordance with generally accepted accounting principles in the United States (GAAP), this presentation and accompanying oral commentary contain non-GAAP financial measures, including non-GAAP gross
Slide 4: The Only CRM Built for B2C
THE ONLY CRM BUILT FOR B2C Powered by its built-in Klaviyo Data Platform and AI insights, Klaviyo combines marketing automation, analytics and customer service into one unified solution, making it easy for businesses of all sizes to build meaningful relationships, drive smarter decisions and grow fa
Slide 5: Positioned to Win & Deliver Durable Growth at Scale
Positioned to win & deliver durable growth at scale One-of-a-kind Large & Momentum Proven & integrated platform growing market executing efficient with data advantage opportunity growth vectors business model Redefining B2C tech Aligned with secular Clear and proven plan to Track record of durable s
Slide 6: Klaviyo Q2 FY25 by the Numbers
Klaviyo Q2 FY25 by the numbers1 $293M Revenue 108% Dollar-Based Net Revenue 42% EMEA & APAC 14% TTM Free Cash Flow Retention Rate2,3 YoY Revenue Growth Margin3,4 32% YoY Revenue Growth 176K+ Total Customers 2,5 3,291 Customers Generating Over 14% Non-GAAP $50K ARR2,5 Operating Margin4 38% YoY Growth
Slide 7: Positioned to Redefine the Next Era of B2C Engagement
Positioned to redefine the next era of B2C engagement Channel first Channel affinity marketing marketing Standalone Built in CDP CDP Siloed Omnichannel marketing interactions (pre and post) Human-led AI-guided decision making decision making 2025 © Klaviyo 7
Slide 8: Built to Scale
Global B2C CRM Multiple 2025 Klaviyo’s evolution languages & SMS countries 2024 Redefining growth for B2C businesses CDP 2023 We started with a simple idea: that 01/12/25 Sarah L. businesses should own their customer “Skin looks & feels flawless!” data and use it to create better, more personalized
Slide 9: The Only CRM Built for B2C
The only CRM built for B2C 1:1 personalization at scale, All-in-one platform for B2C Data-first, built-in without complexity marketing & service teams 2024 © Klaviyo Confidential 9
Slide 10: Why Klaviyo
Why Klaviyo Powering personalization & automation at scale Benefits to Klaviyo Customers Data and AI first, built in ● Unified, real-time profiles Trained on behaviors, purchases, and context Rapid implementation ● No limits, no silos Automate 1:1 personalized, omnichannel Connects systems seamlessl
Slide 11: Our Data-First Approach Is a Competitive Advantage
Our data-first approach is a competitive advantage Vertically integrated tech stack ● Unified data layer and application layer ● Built to scale across applications and verticals Comprehensive tools & features ● Reporting & analytics: Advanced analytics, benchmarking and reporting ● AI and ML-powered
Slide 12: Built-in AI, Everywhere
Built-in AI, everywhere Guides decisions, automates execution, and improves results Guidance for smarter Generation for decisions faster execution ✦ RFM analysis ✦ Segments AI ✦ Catalog insights ✦ Flows AI ✦ Suggested responses ✦ Email & Text AI ✦ Reviews sentiment analysis ✦ SMS assistant ✦ Auto &
Slide 13: WhatsApp Beta
WhatsApp Beta Enabling global growth with real-time, interactive conversations Deepen relationships with engaging conversations Engage customers in real-time with two-way conversations and rich media to build relationships, boost conversions, and drive loyalty Reach customers where they are, at scal
Slide 14: Omnichannel Campaign Builder Beta
Omnichannel Campaign Builder Beta Maximize engagement with seamless cross-channel coordination One campaign hub for every interaction Seamlessly orchestrate campaigns across email, SMS/RCS, mobile push, and WhatsApp with a new visual builder Better visibility for teams Plan, collaborate, and schedul
Slide 15: Klaviyo Service - Rounding Out Full Suite of Offerings
Klaviyo Service - Rounding out full suite of offerings Bring marketing and service together to grow revenue and loyalty Customer Hub Conversational Agent Helpdesk Manage orders, discover new 24/7 automated self-service, with Command center for Service teams to manage products, and ask for support ea
Slide 16: Klaviyo Marketing Analytics
Klaviyo Marketing Analytics Turn insights to growth - drive retention, revenue, and stronger customer relationships Track every touchpoint Understand the entire customer journey, beyond marketing, to convert more across channels, segments, and seasons Start and scale faster Skip the analysis with co
Slide 17: We Continue to Expand Our Global Presence
We continue to expand our global presence 7 languages supported 21 countries available for SMS on the Klaviyo platform English, French, German, Portuguese, across North America, EMEA, and APAC Korean, Spanish, Italian 5 Countries with Operations 2025 © Klaviyo 17 (USA, UK, Australia, Ireland, Singap
Slide 18: Trusted by a Large, Growing, and Diverse Customer Base
Trusted by a large, growing, and diverse customer base 176,000+ Total Customers1 3,291 Customers > $50K ARR1 Diverse Ranging from entrepreneurs, SMBs, mid-market, and enterprise 1 As of June 30, 2025. See Appendix for definitions of Customers and Customers Generating Over $50,000 of ARR. 2025 © Klav
Slide 19: We Help Customers Drive Revenue
We help customers drive revenue Driving loyalty and growth w/ email, SMS, and analytics Boosting e-commerce revenue with real-time customer Unlocking NYE promotion revenue with omnichannel Tibi, a women's apparel brand, aimed to expand their CRM data and multi-channel strategy Tatcha, a luxury beaut
Slide 20: We Look at Klaviyo as Our B2C CRM
We look at Klaviyo as our B2C CRM—I know we have our best, most continuous customer record in Klaviyo, and I have a high level of confidence that the roadmap is anticipating all our needs.” Bill Hudak, VP of acquisition and retention Dollar Shave Club 2025 © Klaviyo 20
Slide 21: Multiple Growth Vectors in Play
Multiple growth vectors in play - long runway of near- and long-term opportunities Launch Enable developer- led apps new Expand use cases into new Continue to verticals Broad platform Grow in the innovate in applicability mid-market & marketing Customer Open enterprise Integrations Expand Reviews (M
Slide 22: $68B Large & Growing Market
Global TAM ~2% penetrated $68B Large & growing market opportunity - U.S. TAM Across verticals ~3% penetrated $34B significant white space SAM Retail & eCommerce ~7% penetrated $16B 1 For the trailing twelve months ended June 30, 2025 $1.1B 2025 © Klaviyo 22 TAM source data: Statista, Analysys Mason,
Slide 23: Our Partner Ecosystem Enriches Customer Offerings
Our partner ecosystem enriches customer offerings and accelerates our customer acquisition engine Stickier customer relationships ● Scalable flywheel enables efficient customer acquisition and partner growth Enhance Co-market ● Depth of integrations and broader product Technology eCommerce Strategic
Slide 24: Financials
Financials 2025 © Klaviyo 24
Slide 25: Q2 2025 Financial Highlights
Q2 2025 financial highlights1 Operating at Scale $293M Quarterly revenue Strong Revenue Growth 32% Year-over-year growth rate Healthy Expansion With Our Customers 108% Dollar-Based Net Revenue Retention Rate2,3 Momentum in the Mid-Market 38% Year-over-year growth in Customers > $50K ARR2,3 Generatin
Slide 26: Revenue Growth at Scale
Revenue growth at scale YoY 57% 38% 33% 35% 34% 34% 33% 32% Growth 2025 © Klaviyo 26
Slide 27: Strong Customer Growth
Strong customer growth1 2 2 +17% +38% 1 All figures are as of June 30, 2025 or 2024, as noted. 2025 © Klaviyo 27 2 See Appendix for definitions of Customers and Customers Generating Over $50,000 of ARR.
Slide 28: Continuing to Diversify Internationally
Continuing to diversify internationally Key highlights ● Investments made in recent quarters are delivering strong growth ● 42% YoY revenue growth in EMEA & APAC1 ● Notable new business strength in Norway, Germany, and Spain ● Added customers across the globe including Nordic Feel, Princess Polly, G
Slide 29: Measured Investments Against Our Market Opportunities
Measured investments against our market opportunities Key YoY drivers ▪ G&A and R&D leverage due to timing of headcount ▪ S&M increased as a result of continued investments in sales capacity and marketing programs 2025 © Klaviyo 29 See Appendix for Non-GAAP reconciliation. Percentages rounded for pr
Slide 30: Continued Growth of Non-GAAP Operating Income
Continued growth of non-GAAP operating income Non-GAAP 15% 14% Operating Margin See Appendix for Non-GAAP reconciliation. 2025 © Klaviyo 30
Slide 31: Strong Free Cash Flow Generation
Strong free cash flow generation TTM Free Cash Flow Margin 14% 15% 16% 13% 14% 2025 © Klaviyo 31 See Appendix for Non-GAAP reconciliation.
Slide 32: Guidance
Guidance ($ in millions) Q3 FY25 FY25 Revenue $297 - $301 $1,195 - $1,203 YoY Growth 26% - 28% 27% - 28% Non-GAAP Operating Income $32.5 - $35.5 $144 - $150 Non-GAAP Operating Margin 11% - 12% 12% - 12% 2025 © Klaviyo 32 Guidance issued as of August 5, 2025.
Slide 33: Appendix
Appendix 2025 © Klaviyo 33
Slide 34: Summary Non-GAAP P&L
Summary Non-GAAP P&L ($ in millions) FY24 Q2 FY24 Q3 FY24 Q4 FY25 Q1 FY25 Q2 Revenue $222.2 $235.1 $270.2 $279.8 $293.1 Cost of Revenue $47.5 $52.1 $69.6 $65.5 $69.0 Gross Profit $174.7 $183.0 $200.6 $214.3 $224.1 Gross margin % 78.6% 77.8% 74.2% 76.6% 76.4% Selling and marketing $70.6 $77.5 $93.0 $9
Slide 35: GAAP to Non-GAAP Reconciliation of Gross Profit
GAAP to Non-GAAP reconciliation of Gross Profit 2025 © Klaviyo 35
Slide 36: GAAP to Non-GAAP Reconciliation of Operating Income
GAAP to Non-GAAP reconciliation of Operating Income 2025 © Klaviyo 36
Slide 37: GAAP to Non-GAAP Reconciliation of Operating Expenses
GAAP to Non-GAAP reconciliation of Operating Expenses 2025 © Klaviyo 37
Slide 38: Reconciliation of Operating Cash Flow to Free Cash Flow
Reconciliation of Operating Cash Flow to Free Cash Flow 2025 © Klaviyo 38
Slide 39: Select Defined Terms
Select defined terms Customers: We define a customer as a distinct paid subscription to our platform. A single organization could have multiple discrete contracting divisions or subsidiaries or brands each with paid subscriptions to our platform, which would, in general, constitute multiple distinct
Slide 40: klaviyo
klaviyo™