Bec World Public Co., Ltd. · SET:BEC

Bec World Public — SET Opportunity Day 2006

20 slides from Bec World Public's conference presentation, Mar 31, 2006

  1. Slide 1: MRE

    ee | MRE

  2. Slide 2: BEC World Plc. Presentation at SET's Opportunity Day

    BEC World Plc. Presentation At SET’s OPPORTUNITY DAY 31 March 2006

  3. Slide 3: Outline

    BEC World Plc. Outline Industry Overview 2005 First 2 months of 2006 Financial Highlights

  4. Slide 4: Media Industry Overview

    Media Industry Overview: Source: Nelsen Media Research

  5. Slide 5: TV Advertising Expenditure

    TV Advertising Expenditure: Bt m 60,000 50,000 40,000 30,000 20,000 10,000 0 92 00 3 4 5 6 7 8 9 1 2 3 4 5 '9 '9 '9 '9 '9 '9 '9 '0 '0 '0 '0 '0 19 20 High Growth Rate – Recovers Fast Source: Nielsen Media Research

  6. Slide 6: TV ADEX – Month by Month

    TV ADEX – Month by Month: TV ADEX (2003-5) 5,000 4,000 3,000 2003 2,000 2004 1,000 2005 - Jan Mar May 2003 Jul Sep Nov Source: Nelsen Media Research

  7. Slide 7: Media Industry Overview

    Media Industry Overview: Source: Nelsen Media Research

  8. Slide 8: Media Industry Overview

    Media Industry Overview: Source: Nelsen Media Research

  9. Slide 9: TV Adex 2005

    TV Adex 2005: Ty ADVERTISING EXPENDITURE Rank (Baht x 1,000) U 2005 Change 1H-2H Change 2H05-04 - PRODUCT SECTION Amt. % Amt. % Amt. % 1 |SKIN CARE PREPARATION 3,610,108 7.2% 314,648 19.1% 200,972 711.4% 2 |NON ALCHOHOLIC BEVER.. 3,557 262 7.1% -298,892 -15.5% 222,328 15.8% 3 [COMMUNICATIONS 3,317,9

  10. Slide 10: Market Shares 2005

    Market Shares 2005: % Share of adspend Share of viewers 45 40 35 30 25 20 15 10 5 0 Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV Source: Nielsen Media Research

  11. Slide 11: Audience Share 1999-2005

    Audience Share 1999-2005: 60 Ch.3 50 Ch.5 40 Ch.7 30 Ch.9 20 1999 Ch.11 2000 10 2001 ITV 2002 0 2003 2004 ITV Ch.11 Ch.9 Ch.7 Ch.5 Ch.3 2005 Source: Nielsen Media Research

  12. Slide 12: Station Share of Audience 2005 - 2006

    STATION SHARE OF AUDIENCE 2005 - 2006 WHOLE KINGDOM : ALL AGED 4+ 06.00 - 24.00 13 13 MAR =| | mm CH 5 =} | CCH 3 ZZZACHT mou CH 9 och Goitv TOTAL TVR % APR 2005 | 2005 | 2005 | 2005 | 2005 | 2005 2005 | 2005 | 2006 | 2006 CH3 24.8 23.3 203 | 223 228 23.4 32.2 | 265 23 26.4 CHS 85 8.2 37 83 85 64 76

  13. Slide 13: Estimated Total Advertising Expenditure by Medium, YTD Jan-Feb 06 vs 05

    ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY-FEBRUARY 06 VS 05 BAHT MILLIONS % MEDIA YTD 06 SOV% YTD 05 SOV% DIFF Change TV 58.44 583 8.08 7,799 59.34 7,216 RADIO 83 9.96 916 6.97 833 6.75 19.40 63 2.63 NEWSPAPERS 2,458 18.70 2,395 38 4.50 MAGAZINES 882 6.71 844 6.84 CINEMA -(11) -(

  14. Slide 14: TV ADEX - YTD February

    TV ADEX - YTD February iTV Ch.11 Ch.9 2005 Ch.7 2006 Ch.5 Ch.3 - 500 1,000 1,500 2,000 2,500 Source: Nelsen Media Research

  15. Slide 15: Top 10 Brand Group Estimated Adspend YTD Jan-Feb 06 vs 05

    TOP 10 BRAND GROUP ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 05 000'BAHT BRANDS 2006 2005 1 POND'S FACIAL SKINCARE PRODUCT 190,748 88,201 2 M ENERGY DRINK 112,086 129,152 3 TV DIRECT DIRECT SALES 109,877 74,486 4 DTAC-DPROMPT MOBILE PHONE SYSTEM 104,472 61,611 5 ONE-2-CALL MOBILE PHONE SYSTEM 89,

  16. Slide 16: Top 10 Advertiser Estimated Adspend YTD Jan-Feb 06 vs 05

    TOP 10 ADVERTISER ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 05 000'BAHT ADVERTISER 2006 2005 UNILEVER (THAI) HOLDINGS 616,352 419,850 PROCTER & GAMBLE (THAILAND) 257,901 258,436 TOYOTA MOTOR THAILAND CO.,LTD. 235,288 147,525 ADVANCE INFO SERVICE PCL. 230,194 267,090 TOTAL ACCESS COMMUNICATIONS 18

  17. Slide 17: 2005 Financial Highlights

    2005 Financial Highlights: Baht:Million 2005 +/- YoY Ad.Revenue 4,963 -10% Concerts & Shows 1,032 +70% Oth. Sales Revenue 312 +42% Total Sales Revenue 6,308 -0.2% Net Profit 881 -45%

  18. Slide 18: 4Q2005 Highlights

    4Q2005 Highlights: Baht:Million 4Q05 +/- QoQ +/- YoY Ad.Revenue 1,404 +19% +9% Concerts & Shows 162 -19% -25% Oth. Sales Revenue 115 +45% +4% Total Sales Revenue 1,681 +15% +4% Net Profit 293 +42% +23%

  19. Slide 19: High Operating Leverage

    High Operating Leverage: 3.00 2.80 As our operating costs 2.60 and expenses are mostly 2.40 fixed in nature, thus BEC 2.20 World has high operating 2.00 leverage. 1.80 1.60 Our profitability will 1.40 improve greater than the 1.20 growth rate of our revenue 1.00 growth. 0.80 0.60 Revenue Profit Reve

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