Slide 1: Reinventing Audio
1 REINVENTING AUDIO May 2022 NASDAQ: AUUD
Slide 2: Disclaimer
2 NASDAQ: AUUD AUDDIA | DISCLAIMER The information in this material is provided for general information purposes only and does not take into account the investm ent objectives, financial situation and particular needs of any individual or entity. This presentation contains forward - looking statemen
Slide 3: Auddia Overview
3 NASDAQ: AUUD (1) Podcast Insights: 2021 Podcast Stats & Facts (New Research From Jan 2021) & Grand View Research: Podcasting Market Size Worth $6 0.50 Billion By 2027 | CAGR: 27.5% AUDDIA | OVERVIEW faidr App • Personalize AM/FM radio streams for the 1 st time • Net new revenue to Radio - 2x over
Slide 4: Make Radio Yours
4 NASDAQ: AUUD MAKE RADIO YOURS NASDAQ: AUUD
Slide 5: Radio | Impressive Reach
5 NASDAQ: AUUD Average US adult spends 1:26:22 per day listening to AM/FM radio 3 Radio reaches 83% of US adults on a weekly basis 4 3 eMarketer https://www.emarketer.com/content/us - time - spent - with - media - 2021?ecid=NL1001 4 Nielsen Audio https://www.statista.com/statistics/252185/radios - w
Slide 6: Radio | The Problems
6 NASDAQ: AUUD There are approximately 16.7 minutes of commercials per hour 5 5 S&P Global https://www.spglobal.com/marketintelligence/en/news - insights/blog/average - ad - rates - for - major - us - radio - networks - declin ing - in - 2020 RADIO | THE PROBLEMS NASDAQ: AUUD
Slide 7: Radio | The Problems
7 NASDAQ: AUUD Today’s listeners are forced to choose between streamers or radio. Between personalization or local content . NASDAQ: AUUD RADIO | THE PROBLEMS
Slide 8: faidr | The Solution
8 NASDAQ: AUUD FAIDR | THE SOLUTION NASDAQ: AUUD • Any streaming AM/FM radio station • A.I. identifies interruptions and switches automatically • Allows high value local content to play • DJ discussions, concerts & festivals, weather • Listening is personalized • content switching, on - demand reque
Slide 9: faidr | The Competition
9 NASDAQ: AUUD FAIDR | THE COMPETITION AD - FREE LOCAL CONTENT PERSONALIZED LOCAL CONTENT A.I. ENABLED RADIO
Slide 10: faidr | The Basics
10 NASDAQ: AUUD WXYZ Public Stream Ad Break A.I. Engine News Music Comedy FAIDR | THE BASICS NASDAQ: AUUD Manual Controls Music Discovr Announced April 27, 2022. Expected in Q3. AND MORE
Slide 11: faidr | Intellectual Property
11 NASDAQ: AUUD FAIDR | INTELLECTUAL PROPERTY • Proprietary Technology • Artificial Intelligence Platform • Broadcast Audio NASDAQ: AUUD
Slide 12: faidr | Market Opportunity
12 NASDAQ: AUUD FAIDR | MARKET OPPORTUNITY • 220M radio listeners • $0 subscription revenue • 141M audio subscribers • $13.4B subscription revenue Sources: Nielsen Audio, Billboard Business: Are We Reaching Peak Streaming Subscriptions?; eMarketer: Number of Paid digital Aud io Subscribers Rising;
Slide 13: faidr | Likelihood to Purchase
13 NASDAQ: AUUD FAIDR | LIKELIHOOD TO PURCHASE potential subscribers 68.2M Extremely 7% Very 8% Extremely 12% Very 13% Source: Company analysis using Harris Insights and Analytics LLC Data, March 2019 220M 141M
Slide 14: faidr | Pricing
14 NASDAQ: AUUD FAIDR | PRICING NASDAQ: AUUD maximize market share Sources: Van Westendorp's Price Sensitivity Meter is a standard market technique for determining consumer price preferences. Price $5 $11 $7 $6 $8 $9 $10 maximize revenue Optimal Monthly Price (market share) Optimal Monthly Price (re
Slide 15: faidr | Product Status
15 NASDAQ: AUUD FAIDR | PRODUCT STATUS Available radio stations 5,200+ monthly active users 42 , 230 installs, as of 5.19.22 30 , 000 cost per install (CPI)* $3.31 *Average over past 3 weeks
Slide 16: faidr | Go to Market Strategy
16 NASDAQ: AUUD FAIDR | GO TO MARKET STRATEGY STRATEGY & TACTICS: Direct - to - consumer acquisition focus, leveraging paid digital channels. Q3 REPORTING METRICS: • MAU Growth • Initial Usage • Initial Subscription Conversion
Slide 17: faidr | Product Evolution
17 NASDAQ: AUUD FAIDR | PRODUCT EVOLUTION NASDAQ: AUUD A.I. Enabled Music Stations PRODUCT VISION: Deliver a seamless and modern audio - streaming experience through a combination of A.I. - supported and manual controls, ever - expanding content choices, and live radio. COMPLETED Faidr DJ A.I. Enabl
Slide 18: Immersive Podcasting.
18 NASDAQ: AUUD Immersive Podcasting. NASDAQ: AUUD
Slide 19: Vodacast | The Opportunity
19 NASDAQ: AUUD VODACAST | THE OPPORTUNITY • Podcasting has been exploding • Apps provide minimal value to podcasters • Podcast - listening experience on top apps lacks interactivity Sources: Edison Research & Triton Digital: The Infinite Dial 2021 $842.3M AD REVENUE 116M MONTHLY LISTENERS
Slide 20: Podcasting | M&A Activity
20 NASDAQ: AUUD PODCASTING | M&A ACTIVITY Stitcher & Midroll $ 325 M HowStuffWorks Voxnest $55M Undisclosed Wondery Smartless $300M $70M Simplecast $ 28 M 99% Invisible Undisclosed Megaphone $235M Gimlet $200M The Ringer $200M Anchor $150 Joe Rogan $100M Parcast $56M Podz $53M Whooshkaa, Podsights,
Slide 21: Vodacast | The App
21 NASDAQ: AUUD VODACAST | THE APP • Digital content feed correlated to the podcast audio tells deeper stories • Access to podcaster’s branded digital content in one place • On ramp to social feeds to discuss, share, create and discover audio content • Multiple payment options to listen commercial f
Slide 22: Vodacast | Revenue for Podcasters
22 NASDAQ: AUUD VODACAST | REVENUE FOR PODCASTERS Digital Ads Subscriptions Micro Payments Donations Ad Marketplace 25% Increase on CPM 2X to 3X Increase over ad revenue 5X Increase over ad revenue Podcasters keep 100% Eliminates commissions to audio ad sales networks
Slide 23: Vodacast | The Competition
23 NASDAQ: AUUD VODACAST | THE COMPETITION EPISODE FEEDS LOCAL CONTENT BRAND PAGES MICRO PAYMENTS COMMENTS / POLLS
Slide 24: Vodacast | Go to Market Strategy
24 NASDAQ: AUUD VODACAST | GO TO MARKET STRATEGY IMMERSE YOURSELF vodacast Direct - to - consumer acquisition focus, leveraging paid digital channels.
Slide 25: Vodacast | Product Status
25 NASDAQ: AUUD VODACAST | PRODUCT STATUS all - time retention 27% monthly active users 16 , 374 downloads, as of 5.1.22 4 , 058 feed engagement* 94% *on episodes with feed content available
Slide 26: Auddia | Leadership
26 NASDAQ: AUUD AUDDIA | LEADERSHIP Founder & Executive Chair | Jeff Thramann Serial entrepreneur with multiple successful exits. Inventor with more than 130 U.S. and international patents. Graduate of US Military Academy and Cornell University Medical College. CEO | Michael Lawless Veteran of multi
Slide 27: Auddia | Independent Board of Directors
27 NASDAQ: AUUD AUDDIA | INDEPENDENT BOARD OF DIRECTORS Founder & Executive Chair | Jeff Thramann CEO | Michael Lawless Steve Deitsch CFO, Paragon28 | BioScrip | Coalfire | Zimmer Tim Hanlon Founder/CEO, Vertere Group | Velociter | VivaKi Ventures Tom Birch CEO, Lakes Media LLC | Birch/Scarborough |
Slide 28: Auddia | Financial Highlights
28 NASDAQ: AUUD AUDDIA | FINANCIAL HIGHLIGHTS Balance Sheet Highlights (Unaudited) April 30, 2022 Cash and Cash Equivalents $3,774,516 Total Debt $ - Market Data May 2, 2022 Price $2.04 52 Week Range $1.44 - $9.30 Average Volume (3 month) ~210 K Market Capitalization $24.5 M Common Shares Outstandin
Slide 29: Auddia | Key Takeaways
29 AUDDIA | KEY TAKEAWAYS 1 | Industry Firsts • AM/FM radio with personalized content and no commercials • Podcasts with interactive digital feed that supports deeper stories and delivers digital revenue to podcasters 2 | Highly Differentiated • Both radio and podcast listening experiences • Strong
Slide 30: Thank You
30 THANK YOU Auddia Jeff Thramann , Founder and Chairman jthramann@auddia.com Michael Lawless, CEO mlawless@auddia.com Ph: 303.219.9771 Investor Relations Kirin Smith, President ksmith@pcgadvisory.com Ph: 646.823.8656 www.auddia.com www.faidr.com www.vodacast.com