Auddia Inc. · NASDAQ:AUUD
Auddia — Investor Presentation (August 2024)
21 slides from Auddia's investor presentation, Aug 19, 2024
Slide 1: Auddia Corporate Overview, August 2024
fauddia — NV EN T A U Dit AUGUST 2024 | NASDAQ: AUUD
Slide 2: Disclaimer and forward-looking statements
The information in this material is provided for general information purposes only and does not take into account the investment objectives, financial situation and particular needs of any individual or entity. This presentation contains forward - looking statements within the meaning of the Private
Slide 3: Our Differentiated Audio Superapp
Our Differentiated Audio Superapp NASDAQ: AUUD
Slide 4: Audio Listening Fragmentation & Why an Audio Superapp?
NASDAQ: AUUD Audio Listening Fragmentation Sources : The Spoken Word Audio Report 202 2 Share of Ear ® , & Why an Audio Superapp ? IFPI’s Engaging With Music 2023 report.
Slide 5: faidr Superapp Strategy
NASDAQ: AUUD faidr | Superapp Strategy Expand To deliver all audio Music Player Audio - books Text To Speech AM/FM Podcasts With differentiation & margin Lead A.I. Enabled Ad - free Replicate the dial Music Casts Music Stations Discovr NASDAQ: AUUD faidrRadio (Exclusive Content) A.I. Enabled Ad - sk
Slide 6: Radio Dominates Time Spent Listening
NASDAQ: AUUD Radio Source: Share of Ear Report Q4 2023 Dominates Time Spent Listening
Slide 7: Radio: The Problem
NASDAQ: AUUD Radio S&P Global The Problem
Slide 8: How faidr Works: AI Drives Margin
NASDAQ: AUUD faidr A.I. Engine Covers Ad Break Content Manual Skipping Of Radio Stream How faidr Works AI Drives Margin
Slide 9: Power of Margin
NASDAQ: AUUD How faidr Works Power of Margin
Slide 10: AM/FM Differentiation and Roadmap
NASDAQ: AUUD AM/FM Podcasts Music Player Audio - books Text To Speech Expansion to international stations Recording of songs & playlists from radio streams Automated station switching when an ad plays Song only content options for music stations Automotive & other platform integrations Improvements
Slide 11: faidrRadio Exclusive Content Differentiation and Roadmap
NASDAQ: AUUD AM/FM Podcasts Music Player Audio - books Text To Speech On - demand DJ hosted music shows Updated weekly Music streaming Curated by experts Radio - feel Music Casts Always - on multi - hour playlists Wall - to - wall music Genre - based or activity - based Music Stations Dozens of emer
Slide 12: Podcasts Differentiation and Roadmap
NASDAQ: AUUD Manual one touch ad - skipping Visualization of chapters DVR like visualization of ad segments Forward+ Differentiation | Podcasts AM/FM Podcasts Music Player Audio - books Text To Speech faidrRadio (Exclusive Content) AI driven automated ad skipping Premium subscription model Revenue s
Slide 13: Competitive Landscape
NASDAQ: AUUD Differentiation Parity AM/FM Podcasts Exclusive Content Aggregate Radio Dial Ad - Free Radio Station Streaming Apps Competitive Landscape
Slide 14: Competitive Landscape
NASDAQ: AUUD Differentiation Parity Ad - Free Personalized Podcasts Local Content Premium AM/FM Music Streaming Apps Competitive Landscape
Slide 15: GTM: Radio Listeners Moving to Digital
NASDAQ: AUUD 201 9 GTM Source: Techsurvey 2024 80 % 202 4 2029 50 % 20 % Digita l Listeners Radio Listeners Moving to Digital Broadcast Listeners 97 M 161 M % of time spent with P1 station in a typical week via Broadcast platforms (an AM/FM radio at home/school/work or in a vehicle) vs. digital plat
Slide 16: Freemium Model
NASDAQ: AUUD Live Radio Manual Switching Podcasts PREMIUM $ 5.99/ MO FREE A.I. Assisted Ad - Free faidrRadio Exclusive Content Freemium Model
Slide 17: Pricing
NASDAQ: AUUD Time Sources: Van Westendorp's Price Sensitivity Meter is a standard market technique for determining consumer price preferences. $ 11 Key Maximize Market Share Maximize Revenue $ 10 $ 9 $ 8 $ 7 $ 6 $ 5 Optimal Monthly Price (Market share) Optimal Monthly Price (Revenue) PRICE Pricing
Slide 18: AUUD User Growth Metrics and Targets
NASDAQ: AUUD NASDAQ: AUUD User Growth Cost Per Install 7 Day Retention 30 Day Retention Subscription Initial Launch 2.15.22 Targets to Support Ad Spend $ 13.98 5 % 1 % NA $ 1.80 20 % 10 % 12 % 1. 5 - Year Payback Metric Targets to Support Growth
Slide 19: AUUD User Growth Strategy to Improve Metrics
NASDAQ: AUUD NASDAQ: AUUD User Growth Strategy to Improve Metrics 2.15.23 Basic Podcasting 8.15.23 Music Stations Music Casts Discovr 3.31.24 Seamless Forward+ faidr launch 2.15.22 3.1 Upgrades Apple CarPlay & Android Auto Now Roadmap Music - Only AM/FM Station Monitoring, Switching, & Recording Ong
Slide 20: Key Takeaways
Auddia | Key Takeaways » Leading the audio superapp space with differentiation & margin » Leveraging steady cadence of innovative product improvements to optimize metrics » Robust product pipeline & roadmap to increase value proposition to users & creators » Marketing optimizations with product impr
Slide 21: Thank You
Auddia Jeff Thramann | Founder & Chairman Jeff@thramann.com 303.995.3036 Michael Lawless | CEO mlawless@auddia.com 303.219.9771 Investor Relations Kirin Smith | PCG ksmith@pcgadvisory.com 646.823.8656 More Information auddia.com auddia.com/products/faidr Thank You