Auddia Inc. · NASDAQ:AUUD
Auddia — Investor Presentation (October 2023)
23 slides from Auddia's investor presentation, Oct 2, 2023
Slide 1: September 2023 | NASDAQ: AUUD
SEPTEMBER 2023 | NASDAQ: AUUD
Slide 2: Forward-looking statements disclaimer
The information in this material is provided for general information purposes only and does not take into account the investment objectives, financial situation and particular needs of any individual or entity. This presentation contains forward - looking statements within the meaning of the Private
Slide 3: Audio Superapp: Our Differentiated Superapp
Audio Superapp Our Differentiated Superapp NASDAQ: AUUD
Slide 4: Audio Listening Fragmentation
NASDAQ: AUUD Audio Listening Fragmentation Sources: The Spoken Word Audio Report 2022 Share of Ear ® , & IFPI research What are people listening to?
Slide 5: faidr Superapp Strategy
NASDAQ: AUUD faidr | Superapp Strategy Expand To deliver all audio Music Player Audio - books Text To Speech AM/FM Podcasts With differentiation & margin Lead A.I. Enabled Ad - free Station Aggregator Discovr Artists faidrDJ C hatMusic & Other Generative AI Innovation s Phase 1: Parity With Leading
Slide 6: Radio Dominates Time Spent Listening
NASDAQ: AUUD Radio eMarketer Dominates Time Spent Listening
Slide 7: The Problem
NASDAQ: AUUD Radio S&P Global The Problem
Slide 8: faidr Differentiation
NASDAQ: AUUD faidr eMarketer Differentiation
Slide 9: faidr A.I. Engine Drives Margin
NASDAQ: AUUD faidr A.I. Engine Covers Ad Break Content Manual Skipping Of Radio Stream faidr AI Drives Margin
Slide 10: faidr Power of Margin
NASDAQ: AUUD faidr Power of Margin
Slide 11: faidrRadio Differentiation
NASDAQ: AUUD AM/FM Podcasts Music Player Audio - books Text To Speech On - demand, DJ hosted music shows, Updated weekly Music streaming Curated by experts Radio - feel Music Casts Always - on multi - hour playlists Wall - to - wall music Genre - based or activity - based Music Stations Dozens of em
Slide 12: faidr Podcasts
faidr NASDAQ: AUUD Basic Ability to listen to, download, and follow podcasts Phase 1 Commercial - free listening functionality ( Q4 2023) Enhanced experience for fans & new revenue for podcasters. Phase 2 Differentiation | Podcasts AM/FM Podcasts Music Player Audio - books Text To Speech faidrRadio
Slide 13: Enhanced Podcasting Differentiation
NASDAQ: AUUD Enhanced Podcastin g Differentiation
Slide 14: Differentiation vs Parity: Radio Station Streaming Apps
NASDAQ: AUUD Differentiation Parity faidr AM/FM Podcasts Exclusive Content Aggregate Radio Dial Ad - Free Radio Station Streaming Apps
Slide 15: Differentiation vs Parity: Music Streaming Apps
NASDAQ: AUUD Differentiation Parity faidr Ad - Free Personalized Podcasts Local Content Premium AM/FM Music Streaming Apps
Slide 16: Radio Listeners Moving to Stream
NASDAQ: AUUD 2016 GTM Jacobs Media, Techsurvey 2021, May 2021 & Edison Share Of Ear report 2021. 80 % Key 2021 2026 76.3 M 162.8 M 50 % 20 % Audience Listening Via Broadcast Audience Listening Via Digital Stream Auddia Internal Projection Radio Listeners Moving to Stream
Slide 17: Profitability with 0.9% of Smartphone Only Segment
NASDAQ: AUUD faidr faidr can achieve profitability with only 0.9 % acquisition of total Smartphone Only segment. 38 M SMARTPHONE + CAR + DESKTOP + SMART SPEAKER 30 M SMARTPHONE + CAR 8 M SMARTPHONE ONLY Three clear segments of streamers based on how they access content. Target: 76 M Radio Streamers
Slide 18: Freemium Model
NASDAQ: AUUD faid r Live Radio Manual Switching Podcasts PREMIUM $ 5.99/ MO FREE A.I. Assisted Ad - Free faidrRadio Exclusive Content Freemium Model
Slide 19: Pricing
NASDAQ: AUUD Time faidr Sources: Van Westendorp's Price Sensitivity Meter is a standard market technique for determining consumer price preferences. $ 11 Key Maximize Market Share Maximize Revenue $ 10 $ 9 $ 8 $ 7 $ 6 $ 5 Optimal Monthly Price (Market share) Optimal Monthly Price (Revenue) PRICE Pri
Slide 20: Critical Metric Improvements
NASDAQ: AUUD NASDAQ: AUUD faidr Cost Per Install 7 Day Retention 30 Day Retention Subscription Initial Launch 2.15.22 Mid 2023 Inflection Point Metrics *iOS product only $ 13.98 5 % 1 % NA $ 1.80 17 % * 5 % * 11 % * $ 1.80 20 % 10 % 12 % 1.6 - Year Payback Critical Metric Improvements
Slide 21: User Acquisition Strategy
NASDAQ: AUUD faidr Key Acquired Apps faidr app Q 4 Q 1 Q 2 Q 3 2023 2024 CarPlay & Android Auto Optimize Ad Revenue Ramp Digital Marketing Spend A c quire Radio Streaming Apps Integrate International Stations Add New Superapp Capabilities Migrate All Acquired Users User Acquisition Strategy CAC of $
Slide 22: Auddia Key Takeaways
Auddia | Key Takeaways 1. Leading the audio superapp space with differentiation & margin 2. Demonstrating strong improvement in critical user metrics 3. Executing on transition to revenue 4. Accretive M&A strategy to accelerate revenue & user acquisitions
Slide 23: Thank You
Auddia Jeff Thramann | Founder & Chairman Jeff@thramann.com 303.995.3036 Michael Lawless | CEO mlawless@auddia.com 303.219.9771 Investor Relations Kirin Smith | PCG ksmith@pcgadvisory.com 646.823.8656 More Information auddia.com auddia.com/products/faidr Thank You