Sportshero Limited · ASX:SHO
Sportshero — Investor Presentation (September 2017)
30 slides from Sportshero's investor presentation, Sep 12, 2017
Slide 1: SportsHero V.2.5
© SportsHero 2017 For personal use only SportsHero V.2.5
Slide 2: The mission
The mission For personal use only Monetising communities through sports gamification to create non-traditional revenue. © SportsHero 2017
Slide 3: What are we?
What are we? For personal use only SportsHero is a sports gamification platform, which currently boasts a robust prediction program across football & cricket.
Slide 4: What are we?
What are we? For personal use only We aim to bring together millions of sports fans from around the world, through different affiliate communities to participate in the prediction of their favourite football & cricket matches to win great prizes…
Slide 5: The Global Games Market
For personal use only The Global Games Market. © SportsHero 2017
Slide 6: Global games market per device & segment
Per device & segment For personal use only MOBILE PC $46.1Bn $29.4Bn +19.3% YoY -2.6% YoY TABLET GAMES 27% BROWSER PC 2017 $10.8Bn 10% 4% $4.5Bn Projected +11.4% YoY 42% 2017 TOTAL 23% -9.3% YoY Global games (SMART) PHONE GAMES 32% $108.9 Bn BOXED / DOWNLOADED PC +7.8% $35.Bn $24.8Bn market -22.0% Y
Slide 7: Global games market
Global games market For personal use only In 2017, mobile games are 2017 projected to generate Global US games market $46.1 Bn or Per device & segment with year-on-year growth rates 42% of the global games market. Source: Newzoo – Global Games Market Report
Slide 8: Game revenues by region
Game revenues For personal use only NORTH AMERICA $27.0Bn WESTERN ASIA EUROPE $18.8Bn PACIFIC $51.2Bn 2017 Projected Global games LATIN revenues AMERICA $4.4Bn EASTERN EUROPE $3.4Bn MIDDLE EAST + AFRICA $4.0Bn Source: Newzoo – Global Games Market Report Denominated in US $
Slide 9: Project 1 Billion
PROJECT For personal use only 1 Billion We want to be the first sports prediction app to grow a community size of 1 billion people by December 2017 – we are calling this Project 1 Billion. Our goal is to partner with hundreds of affiliates to grow our combined community size beyond 1 billion in 2018
Slide 10: How will we monetise 1 Billion People?
1 Billion Project For personal use only Prediction Model - Brand Sponsored Questions - User Generated Questions - Great prizes & e-store redemption How will we Fantasy Sports monetise - Across multiple sports / leagues - Great prizes & e-store redemption 1 Billion People? eGaming - Bespoke gamificat
Slide 11: What is our offering?
For personal use only What is our offering? © SportsHero 2017
Slide 12: Identifying Affiliates
Affiliate marketing Social Platforms For personal use only Identifying Affiliates We live in a world where there are millions of communities of all types, shapes and sizes. We have classified then into 3 categories and refer to them as ‘Affiliates.’ Consumer Brands Sports Teams
Slide 13: Our offering
Our offering For personal use only Branded Earn prizes Experience + from Social For the Prizes Network sports A fun sports gamification platform around football & An opportunity to host your own competitions – where you can drive fan cricket (and soon other sports like basketball, baseball, AFL etc)
Slide 14: Revenue Generation Models
For personal use only Revenue Generation Models. © SportsHero 2017
Slide 15: Pay to Play (P2P)
Pay to Play(P2P) Match Prediction Screen Sports Hero Currency For personal use only Pay to Play Tickets SportsHero Affiliates (social platforms, B2B + B2C brands, professional sports teams) sponsor a series of competitions predicting the outcome of sponsored questions based around a live football or c
Slide 16: Free to Play (F2P) Userbase Growth
Free to Play(F2P) Userbase For personal use only Growth Free to Play For markets where the pay to play model won’t work, we will execute the same offering on a free to play basis. SportsHero will focus on growing scale on this freemium model and share advertising revenues with our affiliates and partne
Slide 17: Community Cross Pollination
For personal use only Community Cross Pollination. A powerful marketing platform unlike any other. © SportsHero 2017
Slide 18: Affiliate marketing platform
Affiliate marketing Example brand AIRLINES categories For personal use only SportsHero Affiliate SO CIAL TEC HNOLO GY Marketing NET WORKS SP ORTS Platfom HOTELS + SportsHero expects to celebrate ALCOHOL + HOSPI TALI T Y Project 1 Billion in 2017. Our mission BEV ER AGE is to signup 100 different affili
Slide 19: Leaderboard recognition
For personal use only Leaderboard recognition. © SportsHero 2017
Slide 20: Leaderboard recognition
Leaderboard recognition For personal use only Climb the leaderboard The better you perform as a user the higher you climb up the leaderboard. This provides users with the bragging rights, recognition and the opportunity to accumulate more Surge up SportsHeros coins. the Crowned Champion We will crow
Slide 21: A powerful media company
A powerful media company For personal use only Data Capture User - Age - Sex Profiling - - - Location Teams they follow What they like / don’t like - Education level - Occupation Every time a user signs up to SportsHero ,we will collect their vital information. This collected data will be used to pr
Slide 22: Growing our universe
For personal use only Growing our universe. © SportsHero 2017
Slide 23: Growth Through Partnerships
Growth Through Partnerships Grow our universe SportsHero will grow its community through For personal use only strategic partnerships with affiliates, associations, leagues, sport teams and B2C brands - creating commercial programs to drive collaboration & value for all involved. Growth Through How do
Slide 24: Our future in eSports
For personal use only Our future in eSports. © SportsHero 2017
Slide 25: Our future in eSports: revenue streams
Our future in eSports Source: Newzoo – Global Games Market Report Denominated in US $ For personal use only Advertising $155.3 M Projected Sponsorship $266.3 M 2017 eSports 22% revenue 2017 TOTAL 38% streams $696 M +41.3% Global Media Rights 14% YoY $95.2 M 17% 9% Featuring E-League Media Rights Gam
Slide 26: Our future in eSports: revenue growth
Our future in eSports TOTAL REVENUE Denominated in US $ (MEDIA RIGHTS, ADVERTISING, For personal use only SPONSORSHIP, MERCHANDISE & TICKETS, GAME PUBLISHER FEES) $1488 MILLION eSports revenue growth $696 MILLION Global for 2015, 2016, 2017 $493 MILLION 2020 $325 MILLION 2015 2016 2017 2020 Source:
Slide 27: Investing in latest eGaming technologies
For personal use only We will be Investing in latest eGaming technologies.
Slide 28: Capital Structure
For personal use only Capital Structure. © SportsHero 2017
Slide 29: Capital Structure
Capital Structure For personal use only Listed shares 114, 341,657 (including 2,000,000 held in voluntary escrow) - MyHero is the largest shareholder with 60mil shares - MyHero major stakeholders are IPV Capital (USD 2bil Escrowed shares 74,557,142 (held in ASX imposed escrow until Feb 2019) fund),
Slide 30: Join the movement. Let's make history.
For personal use only Join the movement. Let’s make history.