Sportshero Limited · ASX:SHO
Sportshero — Investor Presentation (May 2019)
28 slides from Sportshero's investor presentation, May 14, 2019
Slide 1: Kicking Goals Investor Presentation
PARTNERS Kicking Goals Investor Presentation May 2019
Slide 2: Disclaimer
Disclaimer IMPORTANT NOTICE & DISCLAIMER This presentation has been prepared by the management of SportsHero Limited (the ‘Company’) in connection with meetings with private and institutional investors, and not as specific advice to any particular party or person. The information is based on publicl
Slide 3: SportsHero is a digital media platform
SportsHero is a digital media platform monitising international communities through brand partnerships and gamification generating revenue.
Slide 4: How we make money
Success 1 2 3 How we White label Track record SportsHero make Platform Sports Betting money A complete digital platform to engage, Official regional partnership status for SportsHero offers an intelligent, engaging connect and monetise South East Asia. sports betting platform fan bases across multiple
Slide 5: Total LaLiga fanbase accessible by SportsHero
Indonesia 29.9m Total LaLiga Fanbase currently Malaysia accessible by SportsHero 4.4m Thailand 11m
Slide 6: Our partnership with PSSI
PSSI Indonesian FA Our partnership with PSSI – The government owned and controlled football association of Indonesia
Slide 7: Exclusive digital partnership with PSSI
PSSI Indonesian FA SportsHero has executed an exclusive multi revenue stream digital partnership with the Football Association of Indonesia (“PSSI”). Over 80 Million PSSI fans targeted for connection on a newly developed digital platform offering a broad range of revenue streams and powered by Sport
Slide 8: PSSI Highlights
PSSI Indonesian FA 1 2 3 Exclusive Powered by 2019/20 Piala Partnership SportsHero Cup Launch PSSI SportsHero enters into an SportsHero has partnered The newly developed PSSI with PSSI and developed a app, powered by Highlights exclusive deal with one of the largest sports federations in white-label
Slide 9: Predict, Timnas, News + Videos
PSSI – Indonesian FA Predict Timnas News + Videos Piala Cup 19-20. 9 month The National Team (one of Daily live and on-demand season with 128 teams and the most followed football subscription model. fan base of over 100m. teams in the world).
Slide 10: Sample PSSI App Screens
PSSI – Indonesian FA Sample PSSI App Screens
Slide 11: White Label Powered by SportsHero
PSSI Revenue Streams Brand Competition Video Ad Revenue Sponsorship Revenue Streaming White Label Powered by SportsHero © SportsHero 2019 ECommerce Match Tickets
Slide 12: PSSI Advertising Gross Revenue Model
PSSI Advertising Gross Revenue Model The following table sets out conservative examples of advertising gross revenue that could be generated on the PSSI app from Banner ads, Rectangular ads and Preroll video ads, assuming 1 million, 3 million and 5 million unique users. Example 1 Total Page Views Un
Slide 13: Advertising Integration: Homescreen
Revenue Streams Advertiser Example – Nike Advertising Integration Homescreen Medium Format Rectangle Ad Integrated into news feed. © SportsHero 2019 Nike is an existing PSSI Sponsor.
Slide 14: Advertising Integration: Videos
Revenue Streams Advertiser Example – Nike Advertising Integration Videos Video pre-roll ads Integrated into video news content. © SportsHero 2019 Nike is an existing PSSI Sponsor.
Slide 15: Advertising Integration: Prediction Game
Revenue Streams Advertiser Example – Nike Advertising Integration Prediction Game Banner Ad Strips Integrated into screens. © SportsHero 2019 Nike is an existing PSSI Sponsor.
Slide 16: SportsHero Sports Betting
SportsHero Sports Betting SportsHero, Australian intelligent engaging sports betting platform designed to provide a dynamic and immersive social experience, coupled with large cash prizes. © SportsHero 2019
Slide 17: Huge Market Ready for Disruption
SportsHero Sports Betting • 2018 Total Australian sports betting revenue $4.9bn.* • Strong demand and move to mobile and online bookmakers. • In 2017 - 80% of users use their mobile to access gambling apps. Huge market • Traditional bookmakers are Ready for commoditised and low margin (Risk on Balan
Slide 18: Joint Venture With Cross Bet Holdings
SportsHero Sports Betting Joint Venture • Delivering expertise and experience in the Australian gaming and bookmaking market. With Cross • The joint venture is being managed by Bet Holdings Scott Cross who has proven industry experience and expertise. Pty Ltd See management bios. © SportsHero 2019
Slide 19: Sample App Screens
SportsHero Sports Betting Sample App Screens © SportsHero 2019
Slide 20: Competitive Landscape
The Market Betting Fantasy Prediction Competitive Landscape © SportsHero 2019
Slide 21: Sample App Screens – Prediction
The App Sample App Screens – Prediction
Slide 22: SportsHero Timeline
Timeline SportsHero February August March June 2017 2018 2019 2019 Timeline Exclusive LaLiga SportsHero SportsHero to SportsHero partnership executes multi launch V1 PSSI app Listed on the secured for revenue stream in Indonesia ASX at 5 Cents South East Asia digital partnership with the Football Fe
Slide 23: Timeline (Cont)
Timeline (Cont) July August 2020 2019 2019 SportsHero to test SportsHero to launch V2 Scale White label live streaming with PSSI to multiple sports PSSI LaLiga season 2019/20 Live ticketing launch platform for PSSI SportsHero Sports Betting launch in © SportsHero 2019 Australia
Slide 24: Corporate Snapshot
Corporate Snapshot ASX Code : SHO Share Allocation Shares on Issue 270.3m Top 20 64% Directors & Unlisted Options 68.5m Management 6.2% Market Cap @ $0.07 $18.92m Others 36% MyHero Limited 22% MyHero Shareholders Include: Substantial Shareholder © SportsHero 2019
Slide 25: Board & Management
Board & Management Tom Lapping Wayne Johnson Michael Higginson CEO Director Director An Australian-born entrepreneur, Mr Johnson has over 30 years investor and director in Asia, Mr business and financial transaction Mr Higginson is a professional experience in Australia, New director and company sec
Slide 26: Board & Management
Board & Management Chris Flintoft Patrik Molander Chris Gillespie CDO CTO CCO A growth focused business lead Result oriented technologist and A highly experienced and awarded and digital expert who has led manager with experience as creative director and product transformation and revenue Technology
Slide 27: Management of SportsHero Sports Betting Joint Venture Company
Management of SportsHero Sports Betting Joint Venture Company Scott Cross Harley Dalton Brendon Dorff CEO Director COO SportsHero Betting Scott has over 15 years’ experience in Harley has over 20 years’ experience in Over 20 years in the Wager Industry investment, Public Company and Start up investme
Slide 28: Tom Lapping – CEO
Contact: Tom Lapping – CEO tom@sportshero.live